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    Princi

    3.9 (325 reviews)
    Closed 8:00 am - 12:00 AM (Next day)

    Princi Photos

    PRINCI ATMOSPHERE

    What's the vibe?
    Moderate noise
    Trendy
    Classy
    Good for kids

    Recommended Reviews - Princi

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    Reviews With Photos

    Angel H.

    Needed a late night bite to eat yesterday and decided to check out this place for some pizza. Brian thought it was awesome and I thought it was pretty good but nothing spectacular. All of the pizzas are as is. Literally - what you see is what you get. The slices are not warmed up for you but it seems like the norm here in London. The dough was so fluffy and chewy. We both really enjoyed it and dipped a lot of the crust in olive oil and vinegar. Dessert - there is a good variety. I went with the tiramisu since it is one of my all time favorite desserts and I thought it was average if not below average. It's one of those places you would stop at if you were nearby and wanted a quick bite but nothing you would go out of the way to get to.

    4 cheese pizza. Yum!
    Amy O.

    Food looks amazing. One thing looks better than the next. It is a little hectic when you come in and the employees are busy and maybe not particularly helpful. It's ok. Food is worth it, People watching is worth it. Come in and get transported to italy.

    Bolognese
    Theresa T.

    My husband and I came here on a Saturday night about 6 pm. The self serve section was bustling so we decided to have sit down service in the restaurant section. The server took our order quickly and kindly brought us our drinks. We had ordered a pizza and pasta and figured it would come out in no time. We ended up waiting for thirty minutes before asking the hostess about our order. We noticed many people who got seated after us receive their meals and though it was strange. The hostess checked on it and rushed the kitchen to make our order. It came out shortly after that. She apologized and kindly took off an item from our bill. The wait was long but the service was nice, too bad the food was just subpar. The self serve area probably would be a better bet. There, you could see your food and it'd be much quicker. We probably won't return or suggest this place.

    Linguine vongole!
    Shannen B.

    So, I wanted to get a ravioli and spinach from the express side but they told me that I had to wait 5 minutes like 3 times since they were still making it, but they kept on telling me that it was coming. Seriously? After 20 minutes and getting tired of waiting, I decided to just get a table first. I accidentally went to the restaurant side of Princi and so when they gave me the menu, I thought I should just order from here. I waited for the linguine vongole for a while, around 15 minutes, so I was a bit pissed. Luckily, the pasta was incredibly delicious. You can taste the perfect combination of the olive oil, garlic and white wine. It was a feast in my mouth. The clams were also really well-cooked. I loved the food and the waiter was also super friendly, so that's why this place deserves 4 stars. The place looks pretty fancy, even with the takeout express pizzas, pastas, salads and foccacias. Hope they work on their ability to manage the wait. Would definitely come back next time. Hopefully, the ravioli & spinach will be there!

    A very limited selection of foods available,  Nice but cold pizza - unless I missed something.  Generally a cool hang out, that's all!
    Christian B.

    Location 9/ 10 Ambiance 9/ 10 Decor 9/ 10 Food 7.5/ 10 Service 8/ 10 Generally a cool and busy place. My low score is because the pizza was cold. Maybe I should've requested for it to be warmed up? Maybe they should've asked if I'd like it warmed up? Either way, it is what it is.... I'd have preferred a visit to good old Vapianos. But that's me... I'll give this place another try sometime soon - maybe.

    Freshly baked pizza
    Sarah D.

    Weng here on a recommendation and was not disappointed. Flavours really come through (had the quattro staggioni and tomate&mozzarella pizza) and the bread was amazingly light and had the right crisp. Would love to come back to try their other dishes.

    Esme H.

    I have been drinking at the bar and was on my way to another one and suddenly I felt really hungry and this place was like this big enormous Panera bread but with really good stuff probably better I ordered a goat cheese and sausage I think pizza be heated it up for me it was nice there were people eating late at night I don't know their hours but I just grabbed a piece of pizza for 5 pounds and took off I had had a few cocktails so I wanted something in my stomach I don't want to get drunk and crazy but the pizza definitely hit the spot

    Melissa P.

    Cute, casual spot where you order at the front and can sit down or do take away. The prices were reasonable and the pizza was great!

    Lemon Chocolate toffee
    Kim L.

    Flew into London late in the evening, grabbed some dinner and found this place thru yelp for dessert. We arrived around 11:30pm and the place was jam packed. Every dessert we ordered was delicious. The one that stood out the most to me was the lemon chocolate toffee Bonus for tourists, FREE WIFI! Traveling internationally, Fast free internet is a precious commodity.

    Evelyn M.

    Bad ordering? Don't you just hate it? After walking past Princi countless times salivating at their selection of cakes and pastries, I go and choose a cake which is essentially just three inches of cream. Don't get me wrong, I like cream but this had promised to be an Eton mess assembly with tiny layers of meringue and fruit too. Although the central layer remained, the bottom and top were missing (some other lucky customers must have got a bonus sugar rush). How sad. Fortunately, my friends' cakes all fared a little better and they're far too polite to stop me diving in with my fork. I'm not sure any of them tasted quite as good as they looked though and the pretencions surroundings put me off Princi a little. Where's the need for a wall of water? It just made me need the toilet. Still, if you're a fan of freebies, Princi is the place to visit. Baskets of olive bread and foccacia sit along the glass displays welcoming you to dive in. The man in front of me saw this as quite the challenge, and packed his cheeks full like a hamster. Very attractive...

    Li-mei H.

    Waaaaooooh, the food is good in here. Damn good. So good it makes me hungry just thinking about it. Popped in here recently after gazing lustfully for weeks, nay months. Finally managed to get some time and eager buddies to come and sample the delights with me. I went for the millefeuille, which was creamy, nutty and fruity and just absolutely delicious. A friend went for the chocolate and pear tart, which was just yummy though his unfortunate luck to get a tiny bit of pear on his portion... Pizza and cheesecake were also on our menu and we were so happy with our food, we grabbed some salad for dinner. Which was just so so nice, the mozzarella had so much flavour and just melted perfectly... Trouble with Princi though is the seating, it would be fantastic if you could actually sit or not have to fight for a seat or indeed a standing pillar to rest your culinary delights on. The olive bread was amazing though and according to my friends, Princi is a chain in Milan, so perhaps more of them may pop up in the future...

    Salad 8 pounds
    Alison A.

    If you are hungering for a crapton of vegetables and salad mixes (think the type you can get at the Whole Foods pick-your-poison food bar), Princi is definitely the place to hit up. They rotate out the salad selections often, and there is a mix of straight veg (broccoli and green beans, beets, dressed salad greens) to the heartier options like chickpeas and mozzarella cubes, tuna or chicken mixes, salmon and quinoa, etc. The price points are also fair, for a half salad running about £4.50 and the full salad about £8 depending on the lunch or dinner session. They also have a selection of hot foods as well as sandwiches, breads, and pretty pastries. You order at the counter like a true cafeteria, then pay at the end of the row, and pick your seat. There's bar seating and communal tables, making for a very open and friendly atmosphere. There's also a fresh juice bar, cocktails, and your standard espresso-based drinks. Great for a late night bite to eat since they're usually open till around 11-1130 in Soho, and the place is bustling. Just know toward the late evening, they run out of salad options, so you may be stuck with only a few choices to fill that dinner plate. An efficient business model, they keep the place clean and tidy, and feeling very upscale even though it is a cafeteria-like in and out order-eat-and-go process.

    Menu
    Biagio L.

    Someone stole.one of the best pieces of Italy and moved it to London. Coffee 10/10. Try the baked eggs -awesome. Sicilian Canoli I!!!!!

    Berry mousse

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    Arome - coconut bun

    Arome

    4.5(17 reviews)
    0.1 miSoho

    Arome produced pastries both beautiful and divine!…read more On the recommendation of friends, we made a stop by here for a Monday breakfast. According to their website, they deliver "European excellence with Asian flair" which is really a great way to describe their pastries and the experience! Definitely the quality that you would expect with some of those Asian flavors. Here is what we tried: Chocolate Pistachio Escargot (5/5): Shaped in a snail shell, in between the flaky layers of pastry were luscious chocolate sprinkled with pistachio for nutty texture. Really enjoyed this one! Honey Butter Toast (4/5): Touted as their signature, I had high expectations for this. It is exactly as described which that slightly sweetness from the honey in a perfectly toasted milk bread. I did enjoy this a lot but also felt like it would benefit by having something else for texture or contrast. Chicken Butter Croissant (4/5): The croissant had the nice flaky layer with chewy interior. I loved the savory chicken sausage with the slightly sweet soy glaze that provided nice contrast and that Asian twist. When we got there a little after opening, there was no line but all the seats were taken as the place is quite limited on seats. While we were asked to wait for a little a bit outside, we did not have to wait too long. However, the line did end up getting longer as we were leaving and some ended up eating outside. Overall, if you are interested in tasting some tasty pastries, I would recommend Arome!

    I came here alone and ate three pastries to myself. Everything was delicious and made so fresh…read more They have very unique offerings you can't get everywhere. The chicken hotdog croissant was my absolute favorite. 10/10 Even though they have a line sometimes the service is really quick and they do a good job of getting everyone through. It's a small place with intimate setting.

    Photos
    Arome - Coconut special bun

    Coconut special bun

    Arome - Sausage croissant

    Sausage croissant

    Arome

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    Bread Ahead Bakery | Borough Market - cinnamon roll

    Bread Ahead Bakery | Borough Market

    4.5(146 reviews)
    2.0 miLondon Bridge
    £

    Mmmmm......Donuts! (Said in the voice of Homer Simpson.)…read more They do donuts so righteous here. As we were walking around Borough Market we saw the line for Bread Ahead and realized it was for the donut stand they had outside along the street. We had to jump on line and drool over the display of sugary goodness. We each tried a different donut and was not disappointed! So many varieties to choose from - coconut, lemon curd, blackcurrant cheesecake, seasalt caramel and honeycomb, and others. They don't skimp on the fillings as each bite was flavorful. Yum!

    The borough market bakery. They have a stall inside the market an a bakery right outside the market…read morehall. I'd reccomend checking out the bakery as this is where the fresh goodies are made and you're more likely to get the fresh batch here. Price wise, it's a bit steep. At 5£ per donut and 6.50£ for a piece of focaccia. But you're in a tourist area so high prices should be expected. We opted for the cheese focaccia that came right out from the oven. For 6£, it's not bad. It's pretty sizable and a good shareable snack! It's a good crusty bread and had a subtle garlic flavor with a blend of stringy cheese. If you like cheesy garlic bread, this is for you! Out of all the snacks you could get in the borough market, this is a solid option! But I wouldn't go out of my way to come here.

    Photos
    Bread Ahead Bakery | Borough Market - Bread ahead doughnuts

    Bread ahead doughnuts

    Bread Ahead Bakery | Borough Market - Bread ahead doughnuts

    Bread ahead doughnuts

    Bread Ahead Bakery | Borough Market - Crème brûlée donut

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    Crème brûlée donut

    Princi - italian - Updated May 2026

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