This particularly large Primark opened last December and honestly, I can't get enough of it! Every time I go to Fort Kinnaird, this place is usually my first stop so that I can avoid the afternoon chaos later on.
The layout is much better than its sister store on Princes Street and since it is all on one level, getting around is pretty easy as you can see everything from when you enter and you won't have to negotiate any of those dreaded escalators that make you go ALL the way round to the other side of the sales floor to get to the next one.
The men's department is an adequate size and is conveniently located near the front of the store. The only downside to this, is that you will have to walk all the way to the back of the shop if you want to try something on as that is where the fitting rooms are located.
Speaking of the fitting rooms, they are modern, bright and have never been subjected to horrific queues when I've visited. (Unlike the shambolic Princes Street store.)
One thing that annoys me is the checkouts. They are also at the back, on either side (one set in lingerie and the other in homewares) and usually have slow moving long queues. This is not ideal when all you are buying is a t shirt, a pair of jeans and some sweets.
Another thing that bugs me is the till staff. I know it must be horrible working 9-5 in Primark under the harsh fluorescent lighting and with demanding customers but a smile would be appreciated.
It could be stocked a bit better and they should assign more workers to the checkouts to cut down queues but other than that, this store provides a less chaotic experience to the city centre store and is much better in many ways. read more