A perfectly decent stayover option for funseekers planning on spending a good night out in Digbeth, Arcadian or the gay quarter, Premier Apartments is pretty basic but clean, efficient and perfectly located accommodation.
I suppose the low prices (we're talking Travelodge levels, 40ish quid per person a night) makes it appealing to out-of-towners or business folk who are planning a longer stay, but as I say it's pretty basic and so is probably best suited as a base for Midlanders venturing into the city who don't want to bother with a pricy taxi at the ned of the night.
The general vibe is cheap 'n' cheerful, although it offers a bit more charm and space than the recognisable 'one in every town' chains with the double bedroom and two double bedroom options making it an ideal choice for groups or couples. Definitely worth a try if you're thinking about a stopover following Pride, although it's probably all booked up! If you're lucky, you might even be treated to pick 'n' mix upon arrival as our group were.
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