We booked the Maui Kuʻia Estate Chocolate farm tour and tasting as a family activity; me, my wife,…read moreand our two boys and I honestly enjoyed this WAY more than I expected to.
It starts at their building in Lahaina, which has a little café/coffee shop, plenty of chocolate for sale, and a rooftop experience that looked interesting but we didn't get to try. By the time we finished the tour, the kids had reached the "we have successfully experienced enough things today" portion of the vacation. Fair enough.
From there, you take a fun little ride out to the cacao farm, and that's where this became much more than "let's go eat some chocolate."
Our guide, Andrew (I'm about 95% sure I'm remembering his name correctly!), was fantastic. He seemed genuinely interested in cacao, the process, the company, and what they are doing there. That makes such a difference. He talked about how cacao is grown and processed, the history behind Kuʻia, and a little about founder Dr. Gunars Valkirs and his rather fascinating path to chocolate.
Then, of course, there was the tasting.
Lots and lots of little squares of chocolate. This is educational work I was willing to undertake.
Unfortunately, I can't tell you which particular varieties were my favorites because apparently I was too busy eating them to take adequate scientific notes. What I can tell you is that there really wasn't one I disliked. What surprised me most was how much flavor there could be in chocolate that wasn't buried under a mountain of sugar. The differences and complexity of the cacao actually came through, and it made me think about chocolate completely differently.
The chocolate sample they gave us back at the counter was also fantastic, as was the coffee drink we ordered. My only regret is that we didn't buy more chocolate before leaving.
Be warned, though: apparently this tour has side effects.
I went in expecting a fun Maui family activity where we'd learn a few things and eat some chocolate. I left wondering about cacao varieties, fermentation, processing, climate, chemistry and several other questions that absolutely nobody in my family asked me to investigate.
It's been a few weeks and I'm still going down the rabbit hole.
Five stars. Great guide, fascinating process, excellent chocolate, fun for the family, and potentially hazardous to anyone predisposed to acquiring new interests while on vacation.