These folks know a successful business model when they see one. Oscar Wylee seems to be very closely modelled on the US online business, Warby Parker, a specs company with funky retro styles, and rather good customer service policies.
Like Warby Parker, Oscar Wylee is an online specs & sunglasses business with deliberately retro / hipster / geeky styles. Definitely more interesting (and cheaper) than the selection at OPSM, and those sorta places.
Far and away the best thing about Oscar Wylee is the "try 5 styles for free" policy. There's no catch. On the website you can select 5 pairs of specs (not sunnies) to try at home, and they'll post them to you free of charge. Very quickly, too. Then, you can try them at home, show them to your mates, wear them out for a day (they're just glass) ... And then post them back (OW even pay for the return postage). After that, it's more than tempting to order a pair, especially because the frames are only $98. No extra fees for prescription lenses. Sunglasses are more like $198 (with prescription lenses) or $98 without prescription. You either tell them your prescription online, or get them to contact your optometrist.
You'll need to know your pupillary distance measurement (either ask your optometrist or measure it yourself - OW show you how to do it). They are registered with most major health insurers, so you can submit a claim later if you like.
There really is no catch. It's crazy. I just got my specs in the mail. They got the script right, and they fit, and they seem like they're good quality. The case is also really schmick. I'm totally stoked. Of course, I now look like a total hipster cliche, but it can't be helped. I'm a happy camper. Looking in the mirror with my new glasses, I am no longer depressed about putting glasses on. Sure, I've still got a pretty weird looking head, but at least the glasses are cute.
PS: I'm guessing here, but I think it's just an online business, I don't think they have a shopfront. This is probably one of the ways they keep the costs down. EDIT 22/9/13: they have a shop front now... Sussex St in the city, or so I've heard... read more