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    Once Upon A Time

    4.6 (115 reviews)
    Open 10:00 am - 6:00 pm
    Updated 2 months ago

    Services - Once Upon A Time

    Cards and stationery

    Once Upon A Time Photos

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    Displays.
    Connor L.

    I'm a huge bibliophile! I don't think I've ever walked past an open bookstore without stopping and yesterday was no different. We walked into the well lit, colourful, and charming space and were immediately greeted by the staff of three and a cute shop kitty named, Pippie. Because of a shirt I was wearing we all began talking about our favourite horror movies. The shop was setup perfectly with great displays for kids and adults, puzzle lovers, those of us who love a knick-knack, and their Pride display was front and center. We walked around each area searching the shelves; I was not about to leave the store without purchasing something. Found the third book in a trilogy I've been waiting for. We chatted while longer with the personable staff and then walked out with our purchases. Thank you for the warm welcome and beautiful shop!

    Saturdays event
    Steve R.

    Saturday 3/11/23 was my first visit to this store and was a very enjoyable experience. The day I came, they were hosting an author event. The store is well stocked with a wide and varied assortment of children's and YA books. The staff were all friendly and answered a few questions that I had. I do love a good bookstore, and this one was perfect. They have metered parking along the street with shops and restaurants to visit either before or after stopping by here. It's definitely worth the drive to visit and shop.

    Pippi the cat

    LOVE THIS PLACE AND PIPPI!!! the staff is super duper nice and knowledgeable, always giving good recommendations and they have a rewards program as well. Amazing selection of books, and they are not afraid to carry lgbtq+ titles! huge plus. They carry mostly childrens books, but have a great selection of classics and popular titles for adults. You can also order a book if they do not carry it. Great vibe.

    Rick S.

    I came in for the first time and I got the book I wanted the staff was very friendly. I highly recommend it.

    Books and stuffies galore
    Angelique S.

    This bookstore is our home away from home! We love coming here and supporting them. Everyone is kind, knowledgeable and always gives the best book recommendations! Gift buying is also breeze! If you're in the area, stop by and grab a book or 10!

    from outside
    Jo S.

    It's nice that Once Upon a Time is such an institution of Montrose, it's been around for 53 years!!! I was eager to check it out while I was in the area since I love books! The place is cute, full of charming X-mas decorations. As far as book selection, nice books for kids and young adults. You need those to instill reading in younger generations and create hope for the future. For that alone and this store deserves a lot pf praise, they know how to attract kids to books by having cool events, nice displays, selling other merchandise that is fun and cute and make great gifts. The adult book selection is minimal, we could use more titles than your regular best sellers. The classics are well represented, I loved some of their editions that I've never seen around. Could be nice collectibles. The store doesn't have a great book selection, sells other items, great for decor, gifts, etc. But since I love books, any store that tries to encourage reading does it well in my book. Cute place, plenty of parking around, prices are a bit high but they have various rewards if you shop here often. If in Montrose, put Once Upon a Time on your list!

    Yes, it is Black Friday...and your point is?

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    15 days ago

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    4 months ago

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    11 months ago

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    Maureen P.

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    14 days ago

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    Maureen P.

    Thanks for sharing all the special moments!

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    4 months ago

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    6 months ago

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    5 months ago

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    3 years ago

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    1 year ago

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    1 year ago

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    1 year ago

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    2 years ago

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    4 years ago

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    3 years ago

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    Maureen P.

    We will see you again! Thanks for your love and support.

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    7 years ago

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    7 years ago

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    Page 1 of 3

    Ask the Community - Once Upon A Time

    Hello. Do you sell giftcards?

    We do! We have traditional gift cards that you can mail to a friend or pick up at the store or e-gift cards that can be sent to anyone with an email and used easily on our website. More information here:… Read more

    Do you buy used books? We have a big selection of Betty Neels romance novels and Stuart Woods novels.

    Hi Maria, we only sell new books at our store. I would suggest trying to donate to your local library or prison.

    Don’t See Your Question? Ask Away!

    Review Highlights - Once Upon A Time

    Mother-daughter team of Maureen and Jessica are nice, kind and know all the latest about new books!

    Mentioned in 6 reviews

    Read more highlights

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    Once Upon A Time - bookstores - Updated May 2026

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