My fiancé began his ring search knowing almost nothing about diamonds but was willing to explore…read moreand learn. He visited several jewelers across OC, from large retailers to family owned stores and even some that were recommended by other friends/family but none compared to the genuine care and honest customer service he received from Kathy and Jenny here! I came with my fiancé on his first visit here to get sized and choose some shapes that I preferred. Kathy patiently walked us through sizing and explored different shapes with zero pressure and so much patience. We loved how relatable she was and how natural and genuine our convos went! When he returned on his own, Jenny took her time to educate him fully and showcased her expertise (being in the business for 30+ years) and made sure he truly understood every detail, not just the 4 C's, but things other stores never even mentioned so he could feel confident making such an important decision. They actually encouraged him to even take his time and check out other places to make sure he was confident in his decision. This kind of customer care made all the difference! I didn't see the ring until the proposal, and it was absolutely perfect! But what makes it even more meaningful is knowing how much thought, care, and intention went into choosing it and how much of that came from the guidance he received there. I really can't thank both Jenny and Kathy enough for making his experience so smooth and seamless! If you're starting your ring journey and feel overwhelmed, go to South Coast Jewelers. They don't just sell you a ring, they make you feel confident, excited, and taken care of which makes this kind of experience so much more priceless.

Stopped by because my boyfriend and I were ring shopping! Didn't need to book an appointment and…read moreeveryone was super sweet and helpful. Gave us the entire breakdown regarding ring quality, cut, etc! They have both lab and mined diamonds! They are also custom jewelers so you can tell them what customizations you like!

Thank you Maria!! Great service..... beautiful ring!! Anxious to get it after it's sized.read more

Marie VNB was very knowledgeable and helpful personal. Very nice lady, best service and very…read moreaccommodating of our needs! I will definitely recommend her to my family and friends !!

Excellent service! Patient, friendly, and knowledgeable. Will be a frequent buyer!…read more Huge selection of beautiful high quality jewelry.

I walked in with a bit of an embarrassing problem -- my wife's necklace pendant had gotten…read morecompletely tangled into a pair of glasses, and after an hour of trying myself, I couldn't get it apart without risking damage to either one. Harry took one look at it, worked his magic, separated them without a scratch, and wouldn't accept a dime for it. That kind of genuine kindness and skill is rare. You've earned a customer for life. Highly recommend Harry's Fine Jewelers to anyone looking for people who truly care about what they do.

My fiancé and I visited HJ a few years back and had a decent experience. It felt a bit rushed and…read morechaotic considering how crowded the establishment can get so we were unsure if we wanted to return and give it another go to search for our dream rings. We went back recently and Jacquelyn was such an amazing help! She's very knowledgeable and makes the appointment feel personal and comfortable. She allowed us to take our time going over different options and helped us through the whole process without any judgment. I also brought in my parents to look at upgrade rings and they had a very enjoyable time with Jacquelyn as well. She was able to introduce some new diamond shapes that she felt my mom would like and she was right on the money! My mom loved everything that presented to us. We can't recommend Jacquelyn enough! If you want a thorough, seamless, and personal experience at HJ, definitely book your consult with Jacquelyn. We'll forever be going to her for all of our jewelry needs.

I had Marcella help me pick out my engagement ring a few months ago and she got it done and ready…read moreto go in less than an hour instead of waiting weeks! She was super nice and super friendly and had amazing customer service! I'd definitely recommend asking for her whenever you come to visit or are interested in getting your ring!

Have been going there for years! Family business, service centric, knowledgeable and current in…read moredesign. Great for repairs as well. I've recommended several people and they've been equally satisfied. Have fun!

Great experience with Lin and her team. Having another ring done. Will pick up in two weeks.read more

Looking for a place for reliable and honest jewelry purchases? This is it. Nasrin is simply amazing…read moreand was wonderful to work with. If you have the chance to work with her, you'll be in great hands. She really listens and takes the time to understand your needs and what you're looking for instead of rushing you or pushing you toward something. Her advice is thoughtful and honest, which made the whole process feel easy and comfortable. It's clear she genuinely cares about helping people make the right decision. I truly appreciated her help and would absolutely recommend working with her.

Nasrin is a complete joy to work with when I come in to get repairs on my gold necklaces. I've come…read morein about three times now. Alan works quickly, and my pieces can be ready by the very next day, and their prices are also very reasonable The kindness and attentive listening every time I see Nasrin brings me back whenever something goes wrong with my delicate jewelry. Can't recommend this place enough. Alan and Nasrin are both incredible.

Great Service! Tina was very accommodating even though I did not have an appointment.read more

Tina's customer service was top-tier. She kept us looped in at every step of the custom design…read moreprocess, including thoughtfully integrating my mom's ring into my fiancée's engagement ring. Her attention to detail really stood out, especially when she recommended the perfect jewel size to match the design and make everything look balanced and intentional. You can tell Tina genuinely loves what she does, and it shows in the craftsmanship. The result was a ring my fiancée is absolutely obsessed with--she's said our engagement was more than she ever could've dreamed, and people (friends and even strangers) constantly comment on how stunning the ring is.

AAA Family Gems is professional, honest and friendly! I would and have recommended them to…read moreeveryone. I have sold them jewelry, had jewelry repaired, remade old jewelry into something new and most recently had an original piece made! I couldn't be happier with all the services they have provided. If you need a jeweler for anything AAA Family Gems will not disappoint!

Good service in Irvine location They are profesional & they…read morehelp you Excellent customer service