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    Jewels By Alan

    4.8 (117 reviews)
    Closed 11:00 am - 6:00 pm

    Get pricing

    Response time

    3 hours

    Response rate

    95%

    Services - Jewels By Alan

    Jewelry cleaning

    Jewelry repair

    Jewelry reshaping or resizing

    Jewels By Alan Photos

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    Recommended Reviews - Jewels By Alan

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    I cannot stress enough how in love with this ring I am!! Nasrin is the best in the world, the sweetest human being, and she genuinely cares about her clients! Will be going to her for the wedding band for sure

    John N.

    I drove by this location 100X and never thought about it until I was in the market for an engagement ring. First off, Alan and his staff are super stress-free and have absolutely no sales pressure or pitch. I had a very set price and quality that I had in mind aka Blue Nile. He pointed out why I wouldn't want the stone and was able to find me an absolutely stunning diamond rock. A little more but well worth it and it absolutely stuns EVERY one when they see it. I know you made my fiance the happiest person but also we will definitely be coming back for my ring and many more pieces! Support your local business and they typically will give you much better service!

    Lenneya A.

    Nasrin thank you so much for helping design my dream engagement ring. This jewelry store had a wonderful selection to look at and also very helpful and friendly. Alan did a fabulous job I will always recommend you guys to anyone that asks.

    Armin H.

    Lived across the street from this place for a few years and I decided to stop by, originally I just wanted my bracelet fixed but after chatting with the owner a little I decided to have him put tiny sapphires on the bracelet and he did great work. I usually don't like aftermarket especially on my CH jewelry but I must say it came out good!

    Engagement day
    Adrian A.

    I LOVE MY ENGAGEMENT RING! Its so gorgeous. My fiancé had told me of all the jewelers he went to this place gave him a lot of information on the diamonds and answered all his questions and overall they were incredibly helpful. One thing i love is they offer free cleanings. Ive gone about every 2 weeks since August to get it cleaned and sparkly again (even "dirty" shine is amazing) and the cleaning is quick. In and out within 3 minutes. Amazing! Love it.

    Jay K.

    Jewels By Alan is awesome!!! Nasrine and Alan made my special day happen by going out of there way to rush my ring for the date for proposal ... what a beautiful perfect ring with awesome price .. Thank You so much and I will definitely coming back for more jewels

    My ring needed some touch up, I dropped my ring off on Friday morning and picked up my ring my mid noon! Everything looks beautiful. Thank you for helping me with my ring, the service here and amazing, fast very accommodating and friendly. I will definitely be back here in the near future.

    Wedding set

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    I went to have my engagement ring sized, Nasrin was so helpful and friendly! I would definitely recommend this place .

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    Page 1 of 3

    Ask the Community - Jewels By Alan

    Hello, how much does it cost to resize a Costco diamond tennis bracelet? It's 7 inches long and I need to take out a section to make it 5.5 inches. Thanks!

    Do you repair Rolex watches. The entire gold circle on top of the little winding gizmo is peeling off and needs to be welded or put back. Can you help with this?

    Hello we do repair Rolex watches but you have to bring it in when the owner is in and he will be out of town until the 22nd. Thank you

    View All 3 Questions

    Review Highlights - Jewels By Alan

    Nasrin and Alan took care of fixing my wedding band, watch, mom's ring and my own ring (awaiting ruby).

    Mentioned in 62 reviews

    Read more highlights

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    Everyone at Liberty Diamonds has been so kind and wonderful to work with. Thank you to Nikol,…read moreChristina, and Troy for helping my fiancé and me with my engagement ring and both of our wedding bands. We truly couldn't be happier with the entire process or with how beautiful our rings turned out. The experience was so special and will always be a meaningful memory for us. We've already recommended Liberty to several friends who are starting their ring shopping, and we'll continue to do so. Thank you again for making this such a memorable and joyful part of our engagement!

    I am absolutely obsessed with my engagement ring from Liberty Diamonds. From the moment we walked…read moreinto the store, Cristina and Troy made the entire process feel personal and special. Cristina had already been in touch with my fiancé beforehand, so when we arrived she had curated a selection of diamonds, ring styles, and settings she knew I might love. She walked us through everything with so much care, from explaining GIA certification and clarity to showing us real diamonds under the light so we could truly see their brilliance. Unlike other places we visited, Liberty Diamonds actually let us compare real and lab diamonds side by side, which made such a difference. Cristina also guided us through the custom design process, explaining setting heights, diamond shapes, and every detail that would make the ring uniquely mine. They even sent my fiancé a 3D rendering of the design so he could visualize exactly what the final piece would look like. I left our appointment feeling completely confident that we were in the best hands! Fast-forward to the proposal and I was speechless. My ring is everything I dreamed of and more. The sparkle, the cut, the craftsmanship... it's truly stunning! Cristina and Troy did an exceptional job bringing my dream ring to life. I couldn't recommend Liberty Diamonds more for anyone looking for a thoughtful, transparent, and genuinely magical ring-buying experience.

    South Coast Jeweler - Unique selection of bands!

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    My fiancé began his ring search knowing almost nothing about diamonds but was willing to explore…read moreand learn. He visited several jewelers across OC, from large retailers to family owned stores and even some that were recommended by other friends/family but none compared to the genuine care and honest customer service he received from Kathy and Jenny here! I came with my fiancé on his first visit here to get sized and choose some shapes that I preferred. Kathy patiently walked us through sizing and explored different shapes with zero pressure and so much patience. We loved how relatable she was and how natural and genuine our convos went! When he returned on his own, Jenny took her time to educate him fully and showcased her expertise (being in the business for 30+ years) and made sure he truly understood every detail, not just the 4 C's, but things other stores never even mentioned so he could feel confident making such an important decision. They actually encouraged him to even take his time and check out other places to make sure he was confident in his decision. This kind of customer care made all the difference! I didn't see the ring until the proposal, and it was absolutely perfect! But what makes it even more meaningful is knowing how much thought, care, and intention went into choosing it and how much of that came from the guidance he received there. I really can't thank both Jenny and Kathy enough for making his experience so smooth and seamless! If you're starting your ring journey and feel overwhelmed, go to South Coast Jewelers. They don't just sell you a ring, they make you feel confident, excited, and taken care of which makes this kind of experience so much more priceless.

    My boyfriend initially went in on his own to look for engagement rings, and unfortunately, the…read moreexperience was not welcoming at all. He felt judged right away, as if they didn't really want him as a customer. He was genuinely interested in finding a ring and doing business with a local jeweler, but it felt like he was underestimated from the start, which was disappointing. What made it more upsetting was that this is an Asian-owned establishment, yet the environment felt very judgmental and uninviting. During that first visit, they offered to email him the paperwork with ring details and sizing information--but we never received anything. At that point, we were still actively shopping around. When I later went back with him, the staff seemed slightly friendlier once I was there (I'm Asian), but the overall vibe was still the same--very cold and not particularly interested in helping us or earning our business. Again, we asked for follow-up emails, including the GIA paperwork and details we discussed in person, and once again, nothing was ever sent. In the end, we decided to skip this jeweler altogether and take our business elsewhere. Honestly, I'm glad we did. A big purchase like an engagement ring should feel exciting and welcoming, and unfortunately, that just wasn't the experience here

    Just in Time

    Just in Time

    (124 reviews)

    I have been going here for a while now and have always had nothing but a great experience. Everyone…read moreis very kind and knowledgable. I come here for all my watch repairs and have come to know alot of the staff. Though I forget there names at writing this review. I have bought multiple watches here and done alot of repairs here. They have a great selection of watches and I am yet to have a bad experience here. If you are in thearea. I highly reccomend checking this place out!!

    Instead of requesting yelp to remove my negative review, I hope your business will attempt to take…read moreresponsibility for your employee's mistake and unprofessionalism. It's the right thing to do. I came there for a battery repair and got out with a broken watch. I was just here last weekend to get my Aquaracer's battery replaced. When I came back, my watch's crown is already detached from the watch. The employee changing the batteries was telling me that it's broken as if it already was broken to begin with. Absolutely not. Initially, she was saying that the crown was too tight and that there were resins present. And then she changed that statement to: she only opened the back to change the battery. She didn't touch the crown. But didn't she just say earlier that the crown was too tight? Also, please tell me WHY the date that was originally set to the 6th (the correct date) was on the 13th when I came back. Which means the crown was fine because she was able to turn it to change the date until she broke it. I was still able to adjust the date and time earlier that day. Now the crown is completely detached. It just falls to the side. It won't even stick to the watch. When I saw my watch, I just felt like crying. It was my late grandfather's gift to me. I felt like $65 was too much for a battery, but I was thinking, as long as my watch is safe it's okay. Well it's not. My original worst fear was the back case getting scratched, but it came out worse. My watch is broken. What's even worse is that the employee showed absolutely no remorse, no accountability, tried twisting her words so many times. SO YES, do review your CCTV because if it actually shows you working on my watch, it will show the truth. The employee was asking me to leave my watch there because the technician was off that day and that it will be looked at first thing in the morning. I said I there's no way I'm leaving my watch there and that I'm not paying for any repairs. She replied okay and that she will just take out the battery that she had already put in. OH WOW. After ruining my perfectly working watch, she even had the audacity to say that. Their services are not cheap. The least they could do is hire competent people to care for other people's watches. Also, if that employee was not sure about what she's doing, she shouldn't have touched my watch. They even told me that they deal with aquaracers on a regular basis. I don't think there's an ounce of truth to this. If they do, this wouldn't have happened. Anyway, another girl stepped in and said that I can bring my watch back the next day and they will fix it free of charge. I brought my watch there because I thought that the business was reputable. I was wrong. I brought my watch to the Tag heuer boutique that same day because there is absolutely no way I'm letting them "fix" my watch. I will post an update once the diagnosis is done and once the price estimate for the repair is emailed to me. The manager said that it will take a few weeks since their repair center is in a different state. I will be emailing you the invoice that Tag Heuer sends me. I hope that you at least cover the expenses. If I can give a negative score, I would.

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    When someone walks in to buy an engagement ring, they are trusting you with an important moment in…read moretheir life, and that trust was completely mishandled here. I came in just before Christmas because I planned to propose to my girlfriend on an upcoming vacation. When I first walked in, I told the sales associate that I was looking for a quality engagement ring and wanted to see their better options, since this was an important purchase for me. I also made it very clear that this was my first time buying jewelry, that I had a firm $10,000 budget for the entire ring, and that I only wanted a natural diamond, not lab grown. During our discussion comparing natural versus lab grown, she mentioned that natural diamonds are generally viewed more favorably, which reinforced my decision to stick with a natural stone. There was absolutely no confusion about my budget or what I was looking for. We went over it several times, a $10,000 budget for the complete ring and natural diamonds only. Despite that, I was sold a band for about $7,000 that did not include the center diamond, with very clear guidance that a natural two carat diamond would fit this exact setting and could be added as soon as I returned from my vacation, all within the remainder of my budget. I was told this would be no problem at all and that this was a normal process. I trusted that advice and planned accordingly. I also explained that proposing on my trip was the priority, and I was comfortable upgrading the center diamond immediately afterward, as I was advised. The ring itself was beautiful and the temporary stone looked great in the setting, so I felt confident proposing with it and completing the ring upon my return. I was genuinely excited to propose with this ring. My girlfriend loved it immediately, and it already carries emotional and sentimental value for both of us. That is what makes this situation so upsetting. I came back to the store expecting to complete the ring exactly as promised, only to find out that what I had been assured was possible simply was not. Now I am faced with the possibility of having to start over entirely with a different band, despite the fact that this ring is already tied to our engagement and the memory of that moment. What made this even more frustrating is what I learned afterward. Multiple other jewelers explained to me that in an engagement ring, the majority of the budget should go toward the center diamond, not the band. I was essentially guided to spend roughly 70 percent of my total budget on the setting alone, which left me in an impossible position from the start. While the band itself is truly beautiful, with very high quality and bright diamonds, I later learned that pairing it with a natural two carat diamond anywhere near my remaining budget was never realistic. When I returned to the store, and saw the same sales lady's buy the entire story changed. I was immediately shown a $15,000 center diamond on top of the $7,000 ring. When I reminded her of my budget, the sales associate became irritated and dismissive. Only after pushing back did she return with a noticeably yellow, low quality diamond and tried to sell it to me for $8,000, which made no sense given the quality of the ring I had already purchased. It felt like I was being pushed to accept whatever they could sell me instead of what had been promised. After that, I was told she would search and contact me within a week. It has now been over two weeks with no call, no email, and no follow up of any kind. Once they had my money, communication stopped completely. Since then, I have visited multiple other jewelers, and more than one of them immediately recognized the situation and told me they have heard similar stories from customers coming from this same store. They also explained that getting a nice two carat natural diamond within the remaining budget was never realistic with the quality of the setting I was sold. At those stores, I was educated, treated with care, and given realistic options. The difference in professionalism and integrity was night and day. What I learned through all of this is that buying jewelry should be an educational experience, where all the facts are laid out clearly so you can make an informed decision. At those other stores, I felt guided and respected. Here, I felt bait and switched, not advised kindly through a once in a lifetime purchase. Now I am left with an expensive, incomplete engagement ring and a situation that should never have happened. What should have been an exciting and meaningful experience turned into stress, disappointment, and feeling misled. If you are shopping for an engagement ring and do not already know exactly what you are doing, I strongly recommend going somewhere else. Clear communication, realistic expectations, and basic follow through should be the minimum standard for a purchase of this size, and unfortunately that was not my experience here at all.

    Happy Jewelers

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    I recently purchased a tennis bracelet and a rope chain at happy jewelers and I had one of the best…read morecustomer service experiences I've had. From the moment I walked in I was assigned to Miguel. He is extremely knowledgeable patient and friendly. He showed me multiple examples and ultimately we narrowed it down to the perfect bracelet for my wife and rope chain for myself. I have been a big fan of Gabe and Danny for some time I've watched their videos on YouTube and I would highly recommend them! They treat you like family and are very kind. Whenever you go to happy jewelers definitely ask for Miguel he'll make sure you get the best customer service experience. I will continue to go back. Thank you Miguel.

    My boyfriend had been wanting to come here for quite a while, and I never really took the time away…read morefrom my own shop to make it happen, he finally got me in the car reluctantly lol. After driving over an hour in traffic and walking in just 15 minutes before closing, we fully expected to feel rushed, but Gabe and his team did the exact opposite. From the moment we walked in, they treated us with incredible care, patience, and genuine hospitality. I was simply shopping for a pair of everyday diamond studs, yet they made us feel like lifelong clients from the start. As a small business owner myself, I know how rare it is to walk into another company and feel truly taken care of the way they took care of us. That type of feeling and service sadly doesn't exist much anymore. I loved the experience and service so much that I already plan on visiting again tomorrow to look for a few additional pieces. Seeing the owner actively working, shaking hands, welcoming everyone, and creating such a warm and personable atmosphere made all the difference. You can genuinely feel how much they value their customers. Beautiful jewelry is one thing, but amazing service and genuine hospitality are what create loyal customers, and they absolutely have both. Amazing experience, and a business I'll absolutely continue supporting for years to come

    Jewels By Alan - jewelry - Updated May 2026

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