I want to give a shout out to Scott and the service team at Parsons. My family was wrapping up our…read morevacation Thursday, one daughter was driving in from Minnesota to spend the last couple of days with us. We had to be out by Saturday.When she pulled into the resort I could hear that she had grinding coming from the rear area of the vehicle. After calling other garages in the area, all booked out to later the following week, I was lucky enough to speak with Scott . Their service department had a similar timeline but he said if I got over there asap he could have a tech take a look at it. Now mind you, service closes at four and I roll in at about three, he hears how bad it was and said "Hey we're gonna take care of you." They had most of the work done before closing but ended up needing one more part which was installed Friday morning. Great job !!

After a weeklong vacation over the 4th of July, my family & I were headed home to Central Illinois…read more After turning onto the road to start out 400 mile drive home, we heard a loud bang under the front of the vehicle. I got out & looked, and noticed a broken rod hanging next to the drivers side tire of our GMC Acadia. We SLOWLY drove to Parsons, HOPING they would be open on the Saturday of July 4th weekend.... Lucky for us, they were. And they fit us in right away since we were trying to get home. They quickly diagnosed the issue. The Service Advisor, Ashley, brought me out to the service floor & showed me the damage- Broken driver's side sway bar, plus I would need to replace the sway link AND Driver CV Axle. What was I going to do? I had to get home. It was a holiday weekend, I'm from out of state, and I HAD to get home. They could pretty much charge me whatever they wanted, because I was stuck. They basically had me bent over a barrel...... But here's the thing- They didn't try to take advantage of the situation! Ashley and the service tech told me that although they COULD fix it, they wouldn't be able to get parts until Tuesday. They also were upfront & honest and told me that although it is important that everything is repaired as soon as possible, I WOULD be able to drive home to Illinois SAFELY and have everything fixed there. PLUS, they gave me a parts quote with the replacement part numbers to make everything easier when we got back. I was thrilled just to hear that I was able to drive the car home. They were fast, friendly, & HONEST. And when they handed me the paperwork & my keys, I asked them what I owed- "Nothing. Just drive safe" was their answer. THANK YOU ASHLEY! YOU PARSONS OF EAGLE RIVER! The whole thing took you less than 20 minutes, but I will remember this for a lifetime.

Again very happy with the service I get from Marthaler. This time I was In for a routine oil…read morechange. They were ready for me on time and completed the job in a timely manner. Thanks to Tracie and the service staff.

I had to replace two engines in my Equinox and am unable to receive the information I need for the…read moreclass action lawsuit in which GM agreed to compensate owners for the defective 4 cylinder engine(s). I have spent 90 days with Marthaler and GM making promises and never following through. Marthaler has several unanswered Emails and knows me well from my physical visits to their showroom. Why do they refuse to follow through? Why do they make false promises? My next step is to consult with Parsons Chevrolet?

We did our research and drove lots of SUVs over the last week…read more That being said, Matthew and the team at Rhinelander Jeep rolled out the red carpet for us. Nothing but top notch sales experience and truly a hometown feeling. They took care of all our needs and were on top of everything. We took home a brand new Jeep Grand Cherokee L Limited. Could not be any happier with this amazing SUV. I highly recommend Matthew Halvorson.

They did a good job on my Diesel truck. Thank you!!! It was finished when they said it was going…read moreto be finished and cost what they said that it would cost!!!!

This place is fabulous, first dealership in the Northwoods I tried & their service department is…read moregreat, they've kept my vehicles in tiptop shape, very accommodating, not pushy, and punctual!!

From the owner: Breaman Merrill Ford is Central Wisconsin's premier Ford/Mercury dealer. We have served the…read moreMerrill Area for over 20 years and continue to develop trust through our superior customer service. We are a full-line New Ford Dealer offering the F-150, F-250, F-350, F-450, Explorer, Edge, Escape, Flex, Taurus, Fusion, Focus, Fiesta, Mustang, Transit Connect, E-Series Van, and Ranger. Breaman Merrill Ford also has a wide selection of used cars, SUV's, and trucks from multiple manufacturers. Our Award Winning Service department is dedicated to keeping your vehicle running at peak performance.

I live about 25 miles from the dealership and I found out they have mobile service! All I needed…read morewas a recall of the sync system taken care of. They were too my house in about 3 hours. I have not had this kind of service from anybody in a long time! Thanks Eagle River Ford

Just purchased a 2025 ford explorer platinum at this dealership they had no idea of changes ford…read moremade to vehicle making it not even close to the features of the 2021 that I traded in. even thought the staff is very nice they have no clue what they are selling. Buyer beware I now have a car that I can't stand.

Awesome experience with Rhinelander GM Cadillac, best car buying experience with any dealer in…read moreyears. Considering we were just stopping by for a first visit, we had no intention in driving away with a beautiful new Cadillac. Everything was first class, from the organization of the cars on the lot, to a warm greeting by Tim on a snowy, cold March day. Tim introduced us to Jeff, Rhinelander Cadillac expert, who was patient with our questions, taking time to answer each one thoroughly. When it came to working out the numbers, Jeff was assisted by Kyle, the Rhinelander Cadillac financing and leasing specialist. Kyle was able to discuss and complete a complex trade situation, meeting all our needs and wants. The Rhinelander Cadillac "best pricing" philosophy is respectful and approached with integrity and honest dialogue. Kudos to the Rhinelander Cadillac team of professionals for making our experience comfortable and pleasant.

Rhinelander GM was great! They changed my perspective on dealerships and really helped me out. The…read moreGeneral manager Dan was fantastic!

I called to see if they would like to buy a newer vehicle which had been purchased from them. The…read moreowner is unwell and wanted to sell it back. I was told someone would get back to me. No call back was received. I don't care if they didn't want to buy the vehicle back. A curtesy call back would have been appreciated. Now, of course, I won't consider them the next time I want to buy a car. The Chevrolet dealer in Merrill was very easy to work with and deal was struck in 30 minutes.

Took my '04 Dakota in for oil change/tire rotation. Service manager said my rear brakes were metal…read moreto metal; could possibly need a rotor. Quoted $585 for repair. I gave the go ahead. Next day manager said they broke a brake line. I asked for an estimate; $1500 (ball park). I said wasn't sure if truck was worth that. What could they do to get me back on the road. Said he could do a patch job; couple hundred dollars. Okay; get truck on the road. 3 days later said they broke another brake line; I needed truck; repair it. Final bill $1084 (he said they only charged for the brake line; not labor). I now hear of other folks having maintenance 'add ons' when they bring their vehicles for repair. I'd be careful having anything repaired at Heritage Chevrolet in Tomahawk, Wi.

I don't live or work in Rhinelander but after trying to get an oil change done elsewhere, I called…read moreRhinelander Toyota. Not only did they get me in the next day I arrived before the shop even opened. Prepared to wait in my car for 15 min till they opened I was surprised when they immediately got me in. This shop goes above and beyond to take care of people! The staff was pleasant and made sure I was comfortable and had some fresh coffee while I waited. Then in no time they had me off and on my way to work. I just can't say enough about the staff and quality of service from this business. They come highly recommended not just the service department but sales as well.

Brought my car in for a 65,000 mile service. After about 10 minute working on the car, I was told…read morethey were unable to remove the tire because the wheel locks were on too tight (it was blamed on the Toyota dealer in Chicago, I do not do my own maintenance). I was told everything was ok, and left. 4000 miles later, I was charge by the Toyota dealer in Chicago $260 to replace and install the new tire locks. Rhinelander Toyota had "totally barbequed" them (this is what I was told by the Chicago dealership). In addition, I would have been UNABLE to replace the tire if it got flat, and I could have been stranded far away in northern Wisconsin. Rhinelander Toyota refused to take responsibility (I wanted to be reimbursed $260) initally, then offered $60. I simply want my $260 but they are being rude and disrespectful. I have filed a complaint with the BBB. This is why people think corporations are stacked against them. DO NOT RECOMMEND.

While traveling thru Michigan we started experiencing issues with our Dodge west of Ewens. We…read moremanaged to make it to Big Valley Ford late in the day. Although it was time for the service department to shut down, a tech stayed and worked thru the problem. Found out we had a bad wheel bearing and had to leave the truck there. The owner is a very kind and considerate man, and even though they were extremely busy he stated they'd have the truck ready for us on our way back through town 3 days later. On top of that he allowed us to rent a car so we could continue our trip! I have nothing but good things to say about Big Valley Ford and the people there. Thank you and God bless you all!!

Would not help us when we were traveling and the car needed to be checked. Said they could get us…read morein in about a month. Refused to give us a recommendation for anywhere else that might be able to look at the vehicle, either. We are 400 miles from home. We didn't want immediate assistance, we asked if they could check it any time in the next few days. We've always had good luck with dealerships when traveling, so this was disappointing