1. Noell

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    Los Angeles, CA

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    Noell

    3.8 (823 reviews)
    Open • 10:00 am - 5:00 pm
    Updated 2 months ago

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    Reviews With Photos

    Published photo from PUMP Magazine featuring styling by Nicole / dress from NOELL

    I've been shopping at Noell for YEARS!! I've always had the best experience when working with Nicole! So many great dresses, you can't go wrong!

    Jovani dress
    Taisyn C.

    This is DRESS HEAVEN! I absolutely love this store and it's the best dress store I have ever been to! They have so many couture pieces and designs. Rather you are looking for a pageant gown, prom dress, special event, or even a wedding, this is your go to place! Nicole is absolutely wonderful and amazing. I will be back!

    Brookell B.

    HORRIBLE CUSTOMER SERVICE AND OVERPRICED DRESSES!! I came to this store looking for a dress for this show I was on, when I entered no one spoke to me. They saw me and all didn't even bother coming over and seeing if I needed help. They were only talking to people that looked like them. I asked for a price of one dress and the associate barely spoke and then walked away. I immediately left the store and spent my money where it was appreciated. I felt stereotyped instantly but chose to give them the benefit of the doubt. Fast forward to now, I left a comment under someone's video saying the dresses were overpriced. Not once did I say which store. One of their associates named Nicole, decided to harass me and other customers who agreed and also stated their opinions. So beyond how people are treated in store, you also have their associates attacking us online! She also went as far as sending me a private message on yelp threatening me which I've attached! I urge you to please read the 1 star reviews before shopping here. Multiple people have called them out for their behavior and they don't care. They will talk about you in Arabic right in your face. After I posted my review, Nicole even went as far as contacting her friends and family and having them edit their old reviews to include her name and say positive things about herself. It's quite sad. You wouldn't have to make up reviews if you just treated ALL of your customers right.

    I had such an amazing experience as a model for Noell today and can truly say it was one of my best collaborations this year! As Miss LA County, I had the privilege of taking photos and working with Nicole. She pulled pieces that were not just beautiful, but that complimented me, my complexion, and my body! Can't wait for another experience!

    Front area
    Noma ..

    Nicole has been incredibly helpful throughout the entire process and made decision-making so much easier. With so many beautiful dresses available, it can feel overwhelming going through everything at once, but she was there every step of the way guiding me. If you have a specific dress in mind, she knows exactly whether they carry it or not. The gowns are top-notch quality, with many featuring stunning handcrafted beadwork and special details. Whether you have a specific style or budget in mind, this place truly has something for everyone. Noelle is absolutely the best place to be!

    M D.

    This store is ah-mazing and the staff is so helpful and knowledgeable.From couture to prom dresses, they've got you covered and, at very reasonable prices. The only problem is the selection is so vast....its so hard to choose!

    @chiefmarlow... the prez

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    7 months ago

    The gowns always fit so perfectly. I've been coming here for years. Gowns are true to size and great customer service. 10/10!

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    6 months ago

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    6 months ago

    The store is fantastic. They have a highly trained and very experienced staff. The best selection in Southern California

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    Noell Reviews in Other Languages

    Ask the Community - Noell

    Are they kind to their customers? Or learning from all the feedback on their customer service?

    no, nobody would help me.. I felt discriminated...I was looked at up and down due to body size.. I came in for specific suit and wasn't even willing to help me with measuring or to order the suit..Not friendly.. I had ask several reps to help… 

    Will you guys be open Monday on Presidents' Day?

    Are u not open on weekend?

    No, unfortunately Monday-Friday

    Hi, can I just walk in or I need an appointment. It's firts time I want go to this store?

    No appointment needed ever.

    Do they carry plus size dresses?

    I saw a few size 16's but that's about it

    Do they rent out dresses for a day or so?

    As far as I know their dresses are final sale and for purchase only. Rent the runway rents dresses.

    View All 9 Questions

    Review Highlights - Noell

    “Nicole has been incredibly helpful throughout the entire process and made decision-making so much easier.”

    Mentioned in 216 reviews

    Read more highlights

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    Glam Envy

    Glam Envy

    4.7(57 reviews)
    0.5 mi•Downtown
    •$$

    Took my girl out here a few weeks ago to look at some good swimwear for the beach this summer. She…read morework out here in Downtown Los Angeles, so she discovered this spot, and started doing a little shopping. You can get good prices and discounts out here on bikinis. Cool looking place, and we liked it. A whole bunch of women accessories.

    last year I purchased some items from the Glam Envy website and returned them all because the…read moresizing was way off. I wear a size 12 and their size 13 in jeans barely covered one of my legs. Because they don't offer cash back, only store credit and some of the items aren't eligible to be returned at all I didn't want to take the risk in online ordering again and having the same problem. *also be advised the store credits do have an expiration date* I knew I was coming to LA so I decided that I would make a trip to the store front to redeem my store credit. The boutique is really cute inside, small, and I didn't have any problem finding street parking. There is a pretty good selection of items if you're between sixes 2-8 but larger than that you'll be a bit limited. I tried on several items and most of them just did not fit my body properly. A lot of the fabrics are thin and sheer, the dresses and skirts I tried on showed my underwear so beware of that also. I found the most success in accessories and jackets. I purchase a jumpsuit that fit me perfectly and it is a size 2X. In no other store have I ever fit into a 2X but I liked it enough to keep. The prices are pretty expensive based on the quality and I did not see any sale section inside of the store. A mini backpack, jumpsuit, duster and pair of no-name sunglasses was over $200. Thankfully my credit was $160 and covered most of that. Staff were helpful and friendly, I would consider the customer service 5 stars but I know I won't shop here again based on the sizing, selection and prices.

    Photos
    Glam Envy
    Glam Envy
    Glam Envy

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    Hermz - Beautiful color

    Hermz

    2.7(65 reviews)
    0.0 mi•Downtown
    •$$

    I purchased a dress with the clear understanding and agreement that I would be receiving a new…read moredress that would be tailored accordingly. Instead, what I received was the exact same dress that had been on display in the store. It was not new. It had visible tears, small rips, crinkling, and obvious wear. It was clearly not in new condition, despite being represented and sold as such. When I brought this to their attention, I returned the dress in good faith. Despite the product not conforming to what was promised, the shop refused to issue a refund. The entire situation felt deceptive and dishonest. There was a clear misrepresentation of the product, and the refusal to correct it only made matters worse. This experience was extremely disappointing. When purchasing something as important as a dress--especially for a special event--you expect honesty, transparency, and basic good faith in the transaction. Unfortunately, that was not my experience here. I will never return to this shop, and I strongly recommend that others be cautious before purchasing from them. This place is a ripoff!!!! Be aware!

    2 minutes ago New…read moreAvoid this store!!! The owner misleads customers into purchasing dresses by claiming they're custom made and promising matching shawls, but the final product I received was unacceptable. Despite charging top dollar, the quality was extremely poor cheap materials, sloppy construction, and nothing close to what was promised. The organza shawl I paid a premium for looked low grade and poorly made, far from the quality you'd expect at that price point. The owner claimed that the organza material just didn't go well with the dress and made her own decision and made the shawl with cheap chiffon material. She never called me to discuss any of the fabric issues. On top of that, they took back the shawl with the promise of replacing it, but never sent a replacement or issued a refund and kept my money. That is completely unacceptable and dishonest business practice.This was meant for my daughter's wedding that is 3 weeks away

    Photos
    Hermz
    Hermz - Stunning dress

    Stunning dress

    Hermz - Tags say the colors. And they said Fuschia is also hot pink..

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    Tags say the colors. And they said Fuschia is also hot pink..

    Noell - womenscloth - Updated October 2026

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