I have known Alicia for 18 years and she had helped with every new space and renovating those spaces. I love the spaces that she and her team have helped to create. She is a always professional and timely and I will return to her again and again! read more

Literally the most difficult designer I have ever worked with. She decorated several rooms in my 80 year old mother's beach house and picked the most complicated, least "elderly-person friendly" options (including the most difficult, pricey (of course) motorized blinds I've ever encountered - we just needed up and down, not 10 channels of options). Every time my mom has had an issue since Alicia finished the job (for example, those same motorized blinds stopped working and needed a mechanical repair) she has refused to help get repair work done, and won't connect us with the supplier for warranty support. If I could give her zero stars I absolutely would. read more

Alicia and Madison were fantastic! They helped us design and decorate our new home from start to finish. They did such an amazing job that we hired them to do our 2nd home. Very professional and talented. read more

This is our second experience working with Nitche Interiors and we are thrilled with the results! Alicia listened carefully and asked great questions to really understand what we were looking for in our home. She brought a fresh perspective to our project and our home "refresh" is lovely. She went above and beyond to provide us with options that were great design within our budget. Nitche Interiors really delivers excellent service and quality design. read more

Alicia is a fantastic interior designer! She has now helped me with two different homes over the past 10 years and I've loved the outcomes on both. She has great attention to detail, is easy to partner with, and makes the process fun. She's great at balancing your budget, design preferences, and lifestyle needs. Thanks for helping make my house a home! read more

We had the extremely good fortune of working with Alicia and Madison at Nitche Interiors to create our dream home during a whole home remodel. I was referred to Nitche Interiors through our architect and every aspect of my home has been shaped by the design, decisions and guidance of Alicia and her staff. Nitche Interiors designed my kitchen cabinetry, a whole wall media center, and both of my bathrooms from floor to ceiling. Alicia created the aesthetic of my home by researching and selecting every faucet, paint color, floor stain, countertop material, and all aspects of lighting in my home. I avoided making so many mistakes through their talent and guidance. Before construction even started on my home, Alicia and Madison worked with my architect and contractor to make changes to the layout of my house to best suit our dream design. Alicia added pony walls in our bathroom for privacy and flow, moved our kitchen island to better suit our vision and made sure we understood our plans and how they would look in reality. Nitche Interiors regularly communicated on my behalf with my architect and my contractor to answer questions and offer assistance. They worked directly with my cabinet maker to ensure the quality design they created came to fruition well and with even the smallest details monitored. I always felt that they understood what we wanted, and developed a cohesive aesthetic to best reflect our desires. Alicia and Madison always had me prepared with the faucets and fixtures that my contractor would require. There is no doubt that hiring Nitche Interiors made my life less stressful and my home is now a better, more beautiful place because of their vision, research and design suggestions. I cannot thank Alicia and Madison enough for their hard work, attention to detail, organized approach and having my best interest always in mind. I will always keep their number handy for interior design help and absolutely feel like everyone would benefit from their talent affordable services. read more

We have worked with Alicia and team for over a decade. When my husband and I first moved into our home over 10 years ago, we both knew it would be worth our time and marriage relationship to hire an interior designer. We actually went with someone else because a family member used them for a project. After a few months, when things weren't progressing, we decided to look elsewhere. We met Alicia during an event a couple of years earlier, and she had struck us as someone we'd like to get to know. We tucked her business card into a folder. From the moment we called her up, she and her team have been the best investment in our home that we've made. We are so grateful. Initially they designed a few rooms in our home, from window coverings, selecting paint, furniture design, and selecting home décor. We still love all the choices and builds. Later we had them work on other spaces and homes. One of the homes was a complete redesign of the kitchen, three bathrooms, stair railings, lighting fixtures, and flooring. It's beautiful. Recently, we painted our house. I thought, "Clearly I can pick good paint combos by now." Well, I can't. I chose a door color which turned out to be laughably hideous. I said I'd live with it for a month and see if it would grow on me. I called Alicia at the three week mark. While I wished I could repaint the entire house, I couldn't justify the cost. So, she helped to select a door color that worked with the trim and main. I now laugh with contentment when I see the door color. They are absolute professionals and very meticulous. Alicia has worked within our budget, set clear expectations, had excellent follow up, and would always bring several options to choose from. She also helped my lovingly indecisive family members and I come to an amicable agreement with the ease of a kind counselor. I agree with so many 5 star Yelp reviews about the attributes listed for this company. read more

The team at Nitche Interiors has helped me design, furnish, and decorate three offices for my business. They are highly professional, a joy to work with, and have a keen eye for detail. They really took the time to understand our tastes and the vibe we were going for in each separate office. They were also open to our feedback if a specific item didn't seem like the right fit and never made us feel pressured to move forward with any of their design ideas. I also separately engaged them to help with a few design elements around my house and was equally pleased with the final product. read more

Alicia and her team are incredible. They were so easy to work with and were willing to tinker with the designs based on our feedback, and were extremely responsive. Using their design, our kitchen turned out beautifully. read more

Alicia and Alyssa were such a pleasure to work with. We had a huge remodel basically from ground up, they did such a great job with the design of bathroom tiles to the kitchen backsplash and countertops. They helped design a new bedroom floor plan, living room and family room. Every question was always answered, in a timely manor. They came out to the house whenever we had something come up, they're pricing is so reasonable as well. I highly recommend this team! read more

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To Whom it May Concern, It is with great pleasure that we write this review for Alicia Friedmann Interior Design (AFID), LLC. After living in our three bedroom, two bath, 1930s Colonial Revival home designed by Long Beach architect Keneth Wing. We had a multitude of design ideas and 30-pages of details for the direction we wanted, in order to maintain the home's architectural integrity. We initially contacted Ms. Friedmann concerning our long-time, much anticipated home addition and remodel. Utilizing an interior designer was a first for us. Although we already had many detailed ideas we thought it valuable to have a professional designer help us clarify, validate and actualize our ideas in renderings and floor plans. For us, this is a big undertaking of resources, time and money, and Very much wanted to assure keeping the style of our modest 1930s Kenneth Wing designed home. Alicia's professional process began with completing an extensive personality inventory; to not only for her to get more acquainted with our interests and preferences, but to assure we, as husband and wife also better understood and communicated about our vision and expectations for our home addition/remodeling project. Consequently, Ms. Freidmann's thorough process was very helpful in clarifying all our ideas and concerns. Also, early in the process, she was very clear about communicating her services and specifying how the process would proceed, as well as itemizing the payment schedule for her services, making adjustments as we progressed. She and her team expeditiously and unobtrusively photographed and carefully conducted measuring the rooms to be remodeled: kitchen, family room addition, in relation to yard space to be used by the new room addition, bedroom and two bathrooms.. Alicia made us feel very comfortable throughout the process. She is an excellent listener and reflector of our many detailed ideas and needs. She was generous with her time, readily available by phone or email throughout the process, and always answered every phone call and quickly replied to all emails. Alicia and her team were very good at being concerned and provided their best. Alicia then In a reasonable amount of time provided initial design concepts, space planning proposals, 2D floor plans, and elevation drawings. She graciously made adjustments wherever necessary, according to our requests. Alicia also included referrals, product and material specifications, and provided many other suggestions to achieve our desired desired look and feel, never imposing her aesthetic We were very satisfied with AFID services. Alicia and her team are all very professional, personable and offered many ideas to help us pusue our dream project. What we also found exceptionally outstanding, was three years after having worked with us, Alicia immediately returned our inquiry email with valuable suggestions, referrals and resources, AND did not not charge a fee. In conclusion, we give AFID a five-star rating and highly recommend Alicia Friedmann Interior Design, LLC. read more

Alicia is a very knowledgeable and pleasant interior designer. I just met with her last week and she helped me pick some great paint options and gave me some great ideas for my home that I would not have come up with on my own. She has unique ideas for how to maximize your homes' features while minimizing the quirks and flaws. Alicia starts by sending you a questionnaire to fill out. I thought that this was very efficient, because she came to the first meeting already knowing a lot about us, including our tastes, interests and our goals for how our home should look. Obviously we are not finished yet, but I feel I already made much more progress in two hours with her help I have made in several months of trying to figure things out on my own (which resulted in wasted time/money and disappointing results). read more

We contacted Alicia Friedmann Interior Design to help us with a home refresh. We had been living in our home for over five years and it still didn't feel like "us". We weren't sure what our design esthetic was or what we should do. During our first consultation appointment, we discussed our plans which were to resurface our kitchen cabinets, put in new countertops, new backsplash, new fixtures, new floors and new paint. We weren't sure if the colors and materials we had selected would all work together so they helped us in figuring that out. We also weren't sure what new furniture items we should purchase to complete "the look". Working with Alicia and her team was exactly what we needed to help us get a cohesive look. During our second meeting they showed us different ideas and items that would work in our home. We ended up purchasing a handful of the items they suggested for us. In the end our home came out perfect! Without their services, we would still be trying to figure everything out and not enjoying our home to fullest as we are now. We are so thankful to them! read more

Alicia Friedmann and her team specialize in interior design for full home remodels and they are exceptional at what they do. If you are considering a large scale redesign, having Alicia on your team sets you up for incredible success, saves you time, and money during the construction process. Once our home plans were finalized with our architect, Alicia worked with us to design every detail of our home, had a 3d color composite, furniture, lighting, finishes, and features picked out before we even started the bidding process with contractors. Alicia supplied contractors bidding for the job with all of these details including elevations, allowing them to include these choices in their bid and reducing unexpected costs down the line. My husband and I, for our part, in addition to needing a full home remodel required universal design to accommodate my husband's spinal cord injury. Alicia exceeded our expectations in planning, designing, and implementing her design. Our home is not only accessible and functional but it is stunningly beautiful, unique, and looks anything but "handicapped". We are so very grateful. Home remodels are a team sport, requiring regular and consistent contact with architects, contractors, and of course, homeowners. Alicia and her team are readily available, offer a clear and direct pricing structure, clear billing practices, and after hours appointments for working homeowners. She met regularly, not only with our general contractor but with subcontractors who were responsible for our finishes. Everything was done to specification the first time and this is because Alicia so clearly communicated to everyone what was needed. Alicia is a consummate professional, always prepared, and is incredibly detail oriented. A full home remodel takes time and you want to like the people you work with. Additionally, when it comes to design, you are dealing with issues of taste, values, and aesthetic. Alicia was a pro at helping my husband and I find the middle ground in our taste differences and was flexible when we requested more options or didn't like something. Additionally, she embraced my interest in choosing things, myself, included me in any meetings and welcomed me shopping on my own. Alicia is an incredible talent, a worthwhile and necessary investment, and an experienced leader in large scale projects and re-designs. You want her on your team. read more

We were very pleased with Alicia's work on our full house remodel and addition. She made the overwhelming process of designing a new interior enjoyable. During construction, she made sure every item was ordered and delivered when the contractor needed it which resulted in no delays. read more

I found Alicia on Yelp. We used her services to update our living/dining room. The fireplace is original stone from the 1960s. We love it, but it is very large and dated, so decorating in a manner that makes it attractive, rather than obtrusive, is a challenge. Additionally, we bought very expensive leather couches that are lovely, but the color looked completely different in our home than in the showroom. I literally cried when they arrived. Due to the restocking fee, we choose not to return them. These were the two issues Alicia helped address. She gave us one option and we changed our mind in terms of what we wanted, so she created another design option for us that worked very well. Here are the qualities that I appreciate most about her: * She listens to you! In the past I have used designers that had their own vision and did not "hear" yours - she does. * She's very flexible and gives you lots of options within multiple price ranges. * She is extremely punctual. * She's not pushy and works within your budget. * She has a delightful sense of humor and is a pleasure to work with. Most importantly, she transformed a room that was a serious irritant to me and made it very attractive. Given what we had to work with, I am extremely pleased with the outcome. I highly recommend her. read more

Alicia helped with paint selection for my apartment and I am so happy with the end result. I had a rough vision of what I wanted, and Alicia crystallized it for me. She was great at giving me information on what worked and made suggestion. One thing really cool about her is that she listens really well and doesn't push her ideas on you. She really easy to work with and make the whole project fun! I especially appreciated her husband delivering the custom paint to my place. My place looks fantastic and I really want to give a big thank you! read more

Alicia and I have known each other for quite a while....As you all know ,I am very much a supporter of a family run business. Alicia and her husband Brian run their interior design business.If you are looking for something as simple as recovering a piece of furniture to picking paint colors or flooring for your house, complete make over ; they have my complete trust. Super talented!! read more

I hired Alicia to help me decorate my dining room with new furniture and to do a rendering of a design for a fireplace, and it was really a waste of over $800. Some of the many things that went wrong: 1)She has a very strict contract that states that she has a minimum of 30-40% markup for furniture. If the seller does not provide enough of a discount, say, only offers a 15% discount to the trade, you will pay full retail for the item. I found a set of furniture that was custom made, and the seller would only offer a 16% discount. She would not budge on not offering me any discount, even though I was the one that found this furniture. Somehow I just couldn't stomach her making thousands of dollars in profit on merely placing a phone call for furniture that she didn't even find. 2)She has a limited amount of tile that she offers for your use that she is able to apparently get a discount on. She never at any time offered to search for tile at a tile store for my project. I found this completely limiting. I ended up finding pretty much all the material for my project. 3) I still have not been able to get my project done as the contractors' names that I paid for from her as references refused to work on my project. I naively assumed that she had a working relationship with the two (two?!) names that she provided and that they would be cooperative in wanting to do the work for me. I might as well have contacted two random names off the internet. One of the contractors, Bob Kaplan of Kaplan Construction, led me along and wasted my time for well over a month and then completely dropped out before providing a contract. 4) As to furniture and other items, Alicia did purchase a rug for me that I got for a discount, and I was happy with that. Her other attempt at trying to furnish my home was to give me a vague quote on a table that I never saw a photo of from some custom shop that she works with. No photo, no further follow up. I think Alicia and I were not on the same wavelength at all as far as personality and style, but that was the least of our problems as far as I was concerned. I finally ended up receiving a very overpriced rendering for my money that contained some errors. read more

We asked Alicia for help with finding the perfect paint color for our home. She and her staff are prompt, professional and creative. I highly recommend her services. She'll make your home beautiful and perfectly suited for you! read more

My husband and I used Alicia to furnish our entire home. We moved into a small house that had some oddly shaped rooms and I wanted to make sure we hired an expert to help us with furniture and layout. Alicia and her team knocked it out of the park with her suggestions and we appreciated that she had several choices for each room to choose from so we could pick our absolute favorites. We love the way she made our small house feel roomy, spacious, and inviting. I know there's no way we could have figured this out ourselves. Even the furniture delivery people from the various stores were impressed with the choices from each room. We felt like such experts! We made an investment when we hired Alicia's design services and I'm so glad we did. When we walk into our home after a long day we feel so restored by how beauty and the harmonious layout. Invest in beauty, it's worth it. read more

Not only have we used AFID personally for our own home but we have referred many clients to her and her team! Being a busy Realtor in the area we know how design should work!! Excellent Service, Quality work, beautiful design, Great Feedback!!! She has a unique touch in that she really listens to her clients needs and goals. She doesn't make it "her" way, she makes it "your" way! I've seen her do everything from Contemporary to Traditional! I've seen her do rooms, pick out paint colors, gut an entire home, create a new living space, you name it she can do it. Reliable, Trustworthy, Highly Recommend! read more

We hired Alicia a few years ago to give us advice on how to structure our ranch style 1950s home with giant rooms. We were really impressed with how knowledgeable, friendly, efficient, and insightful she was and I especially like how honest she was. We received so many compliments about the flow and feel of our home (especially on the paint colors, which she selected) that we reached out to her for our 1908 previously a duplex, subsequently a bed and breakfast, now awkwardly flowing single family home. As usual, she was really professional, enthusiastic, and helpful and you can really tell that she is passionate and caring about design. She's really respectful about budgets and gave us lots of alternatives that hadn't even thought about. She answered all our questions and more and we definitely recommend and would seek her expertise again! She also does 3d renderings of spaces, which sounds awesome but we haven't tried yet read more

Alicia is awesome. She came to my house twice so far and even worked around my wife's crazy schedule to come here on Sunday. Her picks so far for our bedroom have been spot on as she really has great style. Looking foward to the transformation of our favorite room of the house. read more

Consult with Alicia before you do any redecorating for your home or office. She and her team will listen to your desire, learn your style, and will come up with the best plan for you. She has many innovative tools to help me visualize the space before starting the actually work. read more

We recently used Alicia for a consult! Her and her company were great to work with. I had done tons of research before I decided to use her. Her work speaks for its self. She is flexible, punctual, reliable, and unlike most other companies, she replies in a timely manner. Alicia came in for our consult, she asked us what colors we liked, what the nature of room was and etc. She supplied us with many different options. Her prices were also very reasonable. I enjoyed working with her, she made the whole process easy and comforting! We will def. be using her again! read more

I have hired Alicia for my office remodel and I am beyond satisfied with her services and the amazing result of her work. She proved her confidence in her skills and made me and my wife very comfortable in every step of the process. I highly recommend using Alicia Friedmann for any interior design needs you may have because she has an incredible gift and lots of experience to provide you with a more stunning result than you could have ever conceived! read more

My husband and I know when we love something for our home and we like to think we have good taste but we just can't get there on our own. We have chosen color after color for our busy household through the years and just never end up liking it. Sick of going round and round, and a mere two weeks ahead of a scheduled professional painter's arrived, we called in Alicia Friedmann Interior Design. She is amazing. Alicia and her associates listen carefully, soak in the mood of the home, find out what's working and what isn't. They suggested the most beautiful color palette for our home's interior. We are in love. And talk about reasonably priced. We will most definitely be calling AFID back for some larger interior design projects for our home in the near future. We are so pleased with their recommendations, professionalism and wonderful taste! read more

Alicia and her team are so good at what they do. This is the second home she has decorated for us. We just completed a full kitchen remodel on our 1925 house and it looks AMAZING. She thought of all the details, was very helpful always during the last few weeks where we needed little things in an expedited fashion. I would highly recommend AFID for any interior decorating needs. read more

Hired Alicia for the window dressings in my house - she did a fantastic job! Her color recommendations were on point, her attention to the fabrics was really impressive; the curtains were just installed (is that the right word?), and look amazing. Highly recommend her, she is very easy to work with and a sweet person to boot. I'm going to use her expertise for some additional projects moving forward, no question. Seamless experience, start-to-finish. read more

This review is 5 years overdue. Alicia and her team were a delight to work with from beginning to end. After 10 years in rental apartment and home, my husband and I purchased our first home together. Both of us knew certain things we liked, and dreaded the overwhelming task of furnishing this home. Alicia was and is such a blessing: -she helped us pick paint colors -solidified our own style -showed us many fabric swatches -helped us narrow down our furniture choices to make it easier for my husband and I make simpler decisions -ultimately she furnished our living room, family room, dining room, front entry, drapes for our extra large slider door, master bedroom -artwork for our living room, family room, and master bedroom -we received room layouts -she was clear about her pricing structure and options -professional, organized, not pushy, and wonderfully diplomatic when my husband and I had slightly different selections. We are both still so content with all of our rooms. We still receive compliments and inquiries. We hired Alicia again, two years ago, when my father-in-law made the decision to move into a senior care facility. She helped us pick paint, carpet, went shopping with us to purchase living room furnishings, and a small table in his eating nook. We really wanted to be sure he would feel that this is a fresh look, within his tastes, and not feel like a run down home with mismatched oversized furniture. There is an understated, pulled together, fresh, and warm feel to his apartment. He gets asked by his care facility a lot to showcase his apartment for tours. Thank you, Alicia and AFID team. We think of you often with fondness. read more

she was just the rudest on the phone I was trying to ask a question & she just wouldn't give me a straight answer so buyer beware move on

I found Alicia on Yelp. My husband and I hired her after interviewing several designers. We had recently remodeled our modern oceanfront condo. The finishes were done, but we needed help selecting furniture, art and accessories. Alicia and her team had great ideas and were also very open to our input. We felt we got great value for money and appreciated her efficiency and ability to find quality items at reasonable prices. We liked her so much, we recommended her to two of our neighbors. read more

Alicia designed my ENTIRE house from paint to furniture. I wanted a Cape Cod feel and that is exactly what I got. All my friends are blown away at how beautiful it looks. On a scale of one to ten, AFID gets a ten. read more

We used Alicia when recently remodeling our kitchen and family room, I found her from yelp and houzz reviews. Alicia did a great job of taking all of my ideas and pulling them together in a beautiful and cohesive way. She is fun and personable to work with and had a lot of patience with all my worries and obsessions with how the entire project would turn out. She was the ultimate professional and made herself readily available. Everything turned out great and now my daughter is using her for her kitchen and family room remodel. We will definitely use Alicia again on some upcoming projects we have pending and I would not hesitate to recommend her! read more

I had never worked with an interior designer before and was concerned the designer would impose his or her aesthetic on me. Not to worry with Alicia. She is upfront and states that she does not push ideas. Alicia asks great questions to get her clients to talk about their feelings in the room - for good or bad. That was important to me because my husband and I have different styles and we wanted to blend them to redecorate our living room. She gave us several floor plan options that will work well. We're well on our way with a new sofa and chairs. Each time we shop, we are more confident of our decisions because we have our plan in place and know where our styles overlap. We will definitely work with Alicia for our next project! read more

Alicia is amazing. She helped us with choosing paint colors for master and 3 other bedrooms and with advices on furniture and built in cabinets. We saw several of our friends struggling with choosing paint colors on their own and even after many samples still being unhappy with the painted rooms. We are so happy that we had Alicia to help us. Having unusual green color furniture I was very nervous about finding paint color that will work with furniture, floor, and other pieces. Alicia has a great eye for colors and made the process of choosing the paint easy and painless. We've got so many compliments on our wall colors. It was a very pleasant experience working with Alicia. She listens very carefully and tries to find options that work with your vision, she is not pushy like other designers. My husband and I really appreciate all her help and we both think that it was definitely worth it for us to get her services. We highly recommend her read more

Alicia is so talented. She has helped me design a kitchen, a bathroom, and we are in the process of re-vamping the living room. She is sensitive to budget and, though she has her own taste, great about listening to her clients. I have been beyond pleased with the friendly and professional service provided by Alicia and her entire staff. I even recommended her to my best friend! read more

We gained so much valuable information and advice during our our two-hour consultation with Alicia! She is friendly, honest, and easy to work with. Sometimes it just helps to have an independent third party come in and provide feedback...especially if that person has a great sense of room structure and style. As a result of her suggestions, we have already purchased some pieces and look forward to continuing to add some fun, utility, and style to our new home. read more