Very Professional and great Prices. I shopped at Tiffanys first with my wife for a Eternity diamond ring, just to see what she liked, but what she liked was more than $15,000 there ( 3.10 cts total G VS ) - it was beautiful but not exactly what i wanted to spend. My wife did a bit of research online - she called a number of companies, but liked New York Diamond Traders the best - she said they sounded the most honest, and prices were just about the best.
After speaking to Alan over the phone, I made an appointment and visited their office in Rockefeller center. He did not try to push anything, did not hard sell at all, and was very professional. The rings he showed were just as nice as the ones I saw at Tiffany's, but 1/3rd of the price! My gut feeling was to trust him, and 2 weeks later I picked up my ring. It came out absolutely amazing - the diamonds shine like crazy - my wife gets compliments on it all the time. I highly recommend them. They stand by their rings too - it's been about 6 months since I bought, and they cleaned it, and polished it with no charge - I will definitely go back to them - read more