There is pleasure and there is pleasure! The ambassador Ferrero Rocher cupcake is why the term 'food porn' was invented.

As a vegan I was excited to see a truly vegan bakery popping up in my neighborhood. Sadly I had to find out that the ingredients used aren't 100% vegan or of very high quality. The icing sugar used (silver spoon brand) contains egg whites and seeing Tesco value's soy milk standing on the counter wasn't incredibly appealing. The vanilla "essence" used is sadly no more than the cheap stuff you can buy from your local corner store - it has more alcohol than real vanilla. Overpriced cupcakes that aren't even truly vegan. What a let down. read more

came here at the request of my pal, manoj k and it was super good! lovely shop with extremely friendly staff working there. the array of cupcakes and other sweet treats was so enticing! the girl behind the counter talked us into getting the 4 box deal, and splitting the fourth cupcake between the three of us. i had the banana and nut muffin, which was part of the deal, and the boys had a raspberry, coconut and chocolate cupcake, and a lemon earl grey cupcake. my muffin was super delicious! it almost tasted wholesome (& i'm telling myself it was!) i had a bite of my boyfriend's raspberry and coconut affair and it was definitely a sweet treat. this morning we split the cranberry cupcake we ordered along with the others - it was delicious - still lovely, not too tart, and not dry at all. it's a wonder that these things are vegan - you would never be able to tell! read more

We picked two cupcakes - Blueberry cheesecake and strawberry/chocolate. The blueberry cheesecake didn't really taste of either blueberry or cheesecake. The strawberry and chocolate was better. I felt the cream to cake ratio was too high and the frosting was too sweet for my liking. Not a bad effort for a vegan cupcake though. read more

The cupcakes are pretty great and there's no shortage of flavours to try. By comparison to American bakeries in any vegan-friendly city, it's not that great, but for London it's probably the best there is. The frosting is some of the best I have had and I have to say that though few will mention it, the oreo cupcakes are probably the best. The cake itself, however, is dry and boring and you can easily make a better vegan cake at home quite easily (I've been doing this quite easily for over a decade very cheaply). In fact after having Ms. Cupcake several times my first attempt at a vegan cupcake in the UK was easily more moist than the cakes she does in her shop. Hers are bland and boring - but still okay. They're basically a carrier for the delicious frostings on offer. The other flavours not to miss are peanut butter and ferrero rocher (and yep it tastes like the actual chocolates if you can remember their flavours after having been vegan for so long!). My warning to you, however, is that after having picked up her cookbook I was horrified to see the ingredients of the cupcakes sold in her shops (among other treats). It's not that I am naive and thought that I was buying healthy treats - I'm quite aware they're filled with unhealthy things. But you might be absolutely shocked by the amount of sugar and fat you are consuming if you haven't taken a look at the recipes yourself (especially if you do your own cooking or baking from time to time or if you have some basic knowledge of calories and nutrition). My husband and I did the math on a batch of a dozen cupcakes and found that one standard batch contains around 300 calories in the frosting alone (without any sprinkles, cookies, chocolate decorations etc.). One can extrapolate that each cupcake therefore contains between 450 and 600+ calories, depending on exactly how it is prepared and which recipe is followed. Fortunately if you get the cookbook you can adapt these recipes to contain far fewer calories (for example we halved the buttercream icing recipe and the cupcakes were still more than adequately frosted). Perhaps people who go to shops like this really don't care if they are eating something unhealthy or not, but I like to eat cupcakes AND I do care what is in them so I was shocked to see that one icing batch contained 750 grams (6 cups) of icing sugar! Just food for thought, I guess. read more

Ferraro Rocher cupcake will make you swoon!! Not just cupcakes either: cookies, tarts, savories too. Also pre-packaged sandwiches, ice cream, candy, and snacks: all vegan. Tried a few cupcakes, but the Ferraro Rocher (Ambassador) was the clear winner. If you're the baking type, buy the cookbook and stock up on supplies; they have those in the shop as well! read more

The cupcake was amazing !! Everything they have looks delicious, I'll definitely come back to try it all! Also so happy they have vegan products in the shop, that I can't find easily in other places. Definitely coming back here! read more

Ahhh I love you Ms. Cupcake! Very good deal on vegan cupcakes (£2.20, £8.50 for 4), especially when compared to other non-vegan cupcakeries which can be even more expensive. My search for the perfect chocolate cupcake in London has not 100% ended, but while I know of Ms. Cupcake, I won't need to continue looking so diligently. It's a bit out of the way for me, but I'll definitely come back on those days I want a special treat :) I have a special love for vegan cupcakes. My favourite cupcakes ever are vegan, and no non-vegan cupcakes have ever really gotten close. I know, this is crazy. But you really don't notice the difference when the cupcakes are done very well. In fact, my theory is that with vegan places things are even better because vegan bakers and chefs tend to look for perfection. Instead of just adequate cupcakes, you get really lovely ones. I had a Triple Chocolate cupcake, not sure if there's another sort of basic chocolate cupcake but it was lovely and had some chocolate buttons and such on top which was nice. The range of cupcakes was great, lots of ones that are very different from the normal chocolate and vanilla. Anyway, the Triple Chocolate cupcake hit all the requirements in my checklist of a great cupcake, moist tasty cake, and really rich obviously chocolatey icing. Great balance between chocolate and sweetness. The flavours differ each week which is nice, and there's a large selection each week and many many more to wait for (I'm waiting for Pina Colada, my favourite cupcake bar-none is this vegan Pina colada cupcake in NJ ;D) Side note, they don't accept card, so make sure you have cash on you. read more

Ever since I heard the rave reviews about Ms Cupcake, I've always wanted to go and buy some, but with the shop being all the way in south london (I live in North West London). Always been reluctant to go that far just for cupcakes. So when I went to south london to meet some friends, I popped into Ms Cupcake and bought a dozen cupcakes. They were amazing. If I ever go back to South London, I will make the effort to go back and get some more cupcakes. Also picked up one of Ms Cupcakes Book - The Naughtiest Vegan Cakes in Town. Haven't made any yet but will attempt to as soon as I get some time. read more

soooo good!! such a great variety as well, also chocolates and sweets, sandwiches and ice cream as well as cupcakes, cookies, cakes etc. very nice read more

The tiramisu cupcake was amazing! The owner was also very friendly and helpful, pointing out other great vegan spots in the city (I was a tourist). I wish we had something like this here in CA! read more

I love this place! I must have bought 20 things while i was in here. I've eaten at a lot of vegan bakeries in the states and this place rivals them all. The counter girl was such a sweetheart and made the whole experience even more delightful. If you havent been here you're missing out. Lovely place and everything is delicious and you can tell they pour their hearts into everything they bake. read more

Oh my goodness. Now for some reason, vegan bakeries are always made to look a bit punky/alternative. I find this odd, given that for most people it is an ethical lifestyle choice rather than image, but oh well. Ms. Cupcake can be excused. It undoubtedly makes the best vegan baked goods around. When I went into their shop for the first time, I caught the smell of sweet cinnamon. Cinnamon cookies were in the oven, I was told. I had to stick around for 10 minutes to wait for them to cool. I got a cookie, a speculoos cupcake and a club mate (it reminded me of my time in Berlin). All were delicious. The speculoos cupcake had a surprise cinnamon-caramel filling and the cookie, which I reserved for breakfast the next day, was soft and not as sickly sweet as some other cookies on the market. I wish Ms. Cupcake were closer... Or maybe I don't, or this is where my pennies would disappear. I will be back though at some point, when they offer a carrot cupcake. read more

The cupcakes from this place look amazing ... but I would not attempt to eat this on your own. not even one. I tried it and I was unsuccessful. The cupcake part is fluffy and amazing, but the frosting is more like buttercream and just sooooooooo rich. read more

I'd heard so many wonderful things about Ms Cupcake before I ventured in. As a vegetarian, who likes to eat vegan as well, I was overjoyed to hear that this business was just round the corner from me in Brixton. But I did have my doubts, I'd had Vegan chocolate before, and it just didn't quite taste right (as I'm sure others would agree) but I had to try them for myself. They are heavenly, and if they didn't advertise themselves as Vegan, you'd never know from the taste. They are delicious. Truly delectable. Not only are they delicious, there is a huge range of flavours, (which aren't always available but that's the joy of walking into the shop - something new to try) and how wonderful the staff are; always up for a chat and to help you make the difficult decisions about flavours. If you're in the area, or have a spare day to travel, you MUST go to Ms Cupcake and try them. They're better than Hummingbird and Primrose Bakery, not only for their range and amazing taste, but for the amazing value and great customer service. I recommend the Red Velvet; best cream 'cheese' icing I've ever had. read more

After undertaking to the 30 day vegan challenge, I was beginning to struggle with satisfying my rather demanding sweet tooth! A trip to Ms.Cupcake soon sorted that! I went for one of the biscuit sandwiches and it was utterly delightful. The vegan ingredients offer no compromise on flavour or texture; it was creamy and crunchy in equal measure. It is a little on the pricey side, however, I'm willing to pay for such a niche product which is guaranteed to be cruelty free. Great for an impromptu special treat when wandering around Brixton. read more

The owner of the shop is a really strange and quirky lady but in a good way. She always comes up with the best ideas for cupcakes' designs and all of the cupcakes in the shop are really delicious, always freshly made. read more

As a ovotarian with a sweet tooth, Ms cupcake is my life line. Not only are the cupcakes amazing as all the reviews below say, but their large cakes are fab too. I have to travel across london East to South to get my fix. Thank god they freeze and taste just as as amazing defrosted. One complaint, please come back to Brick Lane. If it wasn't so far to travel it would be 5 star for me read more

i am not really a cupcake person but the ferrero rocher cupcake was absolutely insane. who woulda thunk it could be gluten-free and vegan?

I am a vegeterian turned meat eater and these cupcakes are the best I have ever tasted! I tried a ferrero rocher one and it was so decadent and generous I would never have guessed it was vegan had I not known. I met Fibi and she was lovely and sweet and I cannot wait to return! A treasure in the heart of brixton! read more

So promising. But the shop was so run down and grubby. They had essences in the window for you to buy. They were all warm, everyone knows they should be stored out of direct sunlight. The staff are so unpleasant. No eye contact. So rude. They only time they talk to you is to tell you how much you owe them. No please, thank you, nothing. Overall terrible customer experience. The cupcakes are not that great read more

Delicious variety of foods. I had the chik`n sandwich, so good. I also had a peanut cookie sandwich. Very good place to get some vegan treats. Might need to go for a run afterwards though. read more

Today a friend brought me a Ferrero Rocher cupcake and an Earl Grey / lemon cupcake as a treat before we saw a film. They were SO, SO GOOD. happy The film was not all that, but the cupcakes were. read more

These are the best cupcakes I have ever eaten! I bought some for a friends birthday as she is vegan and was a bit concerned that they wouldn't be as tasty as 'real' cupcakes - they were way better! I purchased some from a well known department store a few weeks a go and they were nothing compared to these cakes - I am still dreaming about the coconut one! read more

had one of your cupcakes today from Vegan Cross and it was the best I've ever tasted... WOW... Veganism rocks....