1. Midnight Magic Lingerie

1. Midnight Magic Lingerie

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St. Albert, AB

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Midnight Magic Lingerie

3.0 (4 reviews)
Closed 10:00 am - 6:00 pm

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12 years ago

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14 years ago

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13 years ago

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15 years ago

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Dawn's Bra-tique - Photo

Dawn's Bra-tique

2.3(44 reviews)
13.0 km
$$$

Underwhelmed with my experience, not sure I'd go back. Wish I'd read the Yelp reviews first, the…read morecritiques are true. Honestly if you have average sized boobs and no particularly unique boulder-holder needs, you're better off going bra shopping at the mall. Booked a bra fitting. The fitting by Dawn herself was nothing special. She didn't size me any differently than what I thought was a good size. Neither did she take measurements (probably pointless cuz even 'high end' bras vary) or ask about preferences or lifestyle. She did exactly what any kid working at La Senza or Victoria's Secret would do, bring a bunch of different bras to try in my size range. No great insights were offered as to what style might suit my body shape. Lots of offers to alter bras that don't fit well... why? I mostly spent a lot of time standing in a change room awkwardly in a state of half undress waiting for bra straps to be adjusted. At least at another store I could just go out and help myself instead of standing around waiting while Dawn assisted others, went for a smoke etc. I have only one concern, a latex allergy. The first bras Dawn brought were heavily laced, not really my style but also prone to containing latex. As I stood awkwardly waiting in these "size tester" bras, I could feel the telltale allergy itch starting. I told her right away and to my surprise, Dawn did not know which of her bras might have latex. Sure, neither would the girl at the mall store, but this is ostensibly a speciality shop serving individuals with special requirements. Latex allergy is not uncommon at all. Disappointing. And yes, I got a rash from that bra, fun. Guess the girls are taking the rest off the day off! The store itself just feels cold and unfriendly. For bra fittings, one must wear a mask. I totally get it, small space etc, but at the same time, is Dawn washing her hands between each customer? After she comes back from smoking? During my visit, she was fitting three people at one time, going room to room poking at underwires and armpits. Does she take the same level of precaution with hand cleanliness, which is just as (if not more) important as respiratory hygiene? It wouldn't bother me as much save for the literal plastic sheet curtain all the way around the front counter, which makes the place feel like an iso room or the back room of a butcher. Totally pretentious and unnecessary, and just performative at this point. Meh. Expensive bras. We'll see if the two I bought ($175) are any more special than those I would buy from a chain store. My experience at this boutique store certainly wasn't.

I have been going to Dawn's Bratique for many years now because they have a great product but their…read morecustomer service has always lacked. I purchased two bra's on October 4th, one was a new color and I was advised I would have to wait 2 - 3 weeks for it to come in. Two MONTHS later I call asking where it is. I was then told as it was a new color it would take longer to arrive. Funny enough, 2 weeks after calling the bra came in. I asked Dawn if she could simply mail it to me as I had waited so long and her store hours are odd. Absolutely not, I would be charged the $14 for the mailing envelope. After 18 years I am so done with this store and will not be back. A little customer service goes a long ways ladies.

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Dawn's Bra-tique - Photo

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Dawn's Bra-tique - Photo

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Dawn's Bra-tique - Photo

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Night Owl Lingerie - Whoooo can afford this?! Whooo cant?!

Night Owl Lingerie

3.5(14 reviews)
14.1 km
$$$

The best lingerie in the city hands down. The staff have always been trained and are consumate…read moreprofessionals. GLORIA BARRIGAN AND SAXON WOLFE are what make Night Owl the place it is...a home away from home. And now, after so many years, retirement has been well deserved! Good luck ladies...enjoy the next phase of your life!

Night Owl Imports is one of the best lingerie shops in the city. Located on the 2nd floor of…read moreManulife Place this boutique provides high quality unmentionables. As this is a high end boutique, don't expect to get a 5 for $20 deal. Instead you'll come away wearing a bra that actually fits (and lasts), makes you look and feel amazing and compliments your taste regardless of your chest size and shape. They have everything from everyday bras to fancy frillies, which also include matching underwear. What lingerie store would be complete without lounge and leisure wear? Night Owl Imports has these as well as bridal, baby dolls, undergarment accessories, peignoirs and nightgowns and boudoir apparel. Night Owl Imports hasn't forgotten about the men and offers a nice selection of mens undergarments and lounge/leisure wear too. Night Owl Imports does not regularly have sales or mark down inventory but has a store wide sale each August. The deals are good and I recommend getting there early, especially if you wear a bra size outside of a 36C. Honestly, go to Night Owl Imports and get a bra that fits, is pretty and makes you feel great.

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Night Owl Lingerie - Night Owl Imports

Night Owl Imports

Night Owl Lingerie

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Midnight Magic Lingerie - lingerie - Updated July 2026

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