Unique vibe, local artisans, and unique gift and decor options. Perfect for Christmas gift giving! We also had the best breakfast sandwiches we have ever had! The jefe was AMAZING! A spicy kick but not too spicy. Our kids got The Classic without bacon jam and they were quite large and both raved at how good they were! Had to get coffee - I got the peppermint mocha and my husband got the maple and they were also so good! Definitely recommend for a unique overall experience and supporting a local business makes it even better! read more

Mercantile 37 - The classic - Home Decor Near Me - Noblesville, Indiana

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Such a great place to meet a friend for lunch. The food & coffee is amazing and the store has beautiful and quality items that are affordable and charming. read more

Amazing food, organic chai, an amazing selection of gifts...unique, local, handcrafted. We stop by every time we come!

Have completely enjoyed this place. They have carefully selected quality work from real Indiana craftsmen to stock their store. Eclectic and current at the same time. The garden shop is being prepared for next weekend.... Just in time for Mothers Day. Couple that with custom hardware to build your own live edged tables (see upstairs)! Product is well priced for quality. We enjoyed both a ham sandwich and a veggie wrap for lunch. See photos. Both very tasty. everyone we spoke with was very friendly and helpful. If you visit don't walk by the pottery quickly. The colors and feel are wonderful. So nice to find such talent so close to home! read more

Love their sandwiches, ambiance and variety of drinks (from water & variety milks to coffee and mixed drinks!) THIS is what you'll encounter: patio seating also indoor seating Mercantile merch of all sorts (Hand crafted items to clothing & customs) Small farmer's grocery (Meats, jams, fresh produce -in season) And a feel good atmosphere in which to sit down and enjoy convos over drinks or a sandwich (all served with their home made potato chips and a dill pickle spear)! For kids of all ages! And...if LIV happens to be your cashier --she's AMAZING! read more

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Amazing place for breakfast/lunch and shopping! I met my family there for lunch and had literally the best chicken salad sandwich I've ever had. Coffee was pretty good. The shop inside was also full of amazing goods from the area and it was so fun to see! Great place for unique gifts. Highly recommend checking this place out! read more

What a beautiful place. I came in wanting to check out the decor and furniture. The quality is wonderful. The custom made bar stools and tables are ones that would be passed down for generations. The parking lot is large and you can tell they must get really busy. There is a wonderful cafe. You order at the counter. Coffee and sandwiches seem to be the big sellers. There are several picnic tables outside to eat at or you can eat in the cafe. read more

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This epitomizes country hospitality with friendly service, generous portions, and kind customers. The store offers interesting wares and repurposed historic items. Take a back road to this beautiful and historic building. Worth a visit! read more

Mercantile 37 - 2nd floor views of the surrounding countryside - Home Decor Near Me - Noblesville, Indiana

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Mercantile 37, is a family run studio and showroom that sits just off SR 37 about 15 minutes north of Noblesville in an 80 yr old historic building. Originally an inn then a restaurant called "Wheelers", which is also the name of the onsite Cafe, it houses custom made tables / furniture, lighting fixtures and pottery made by owner father and son duo JR and Nick. It is full of vintage, rustic industrial and modern homegoods. Everything about M37 boasts customer service, quality craftsmanship and supporting local, including local fresh ingredients for the Cafe and with dozens of local artesians making custom home goods, gifts and decor such as candles, wall art, jewelry on display as well. Worth the trip and plenty of onsite parking. Note: Hours of operation are Tues by appointment only Wed-Thur 9am-5pm Fri -Sat 9am-6pm Sun-Mon Closed read more

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We came here for lunch and it was so delicious! Everything is local and so tasty. They have a coffee shop, sandwiches, breakfast sandwiches, and some desserts. We got the roast beef sandwich (SO good!), the veggie sandwich, and a grilled cheese. Everything was amazing. We also got some fresh tomatoes to take home. They sell local produce, milk, cheese, and some other goodies. They also have a store connected where they sell local and handmade products. Everyone was so nice! read more

Ya know when someone says located in BFE or Timbuktu? Well, that perfectly sums up the location of Mercantile 37. It looks as if this historical brick building sprung up out of the middle of a corn field in rural Indiana. Located technically in Atlanta, IN but across the street from the Noblesville border, Mercantile 37 is charmingly Indiana's own version of HGTV's Fixer Upper's Magnolia store in Texas. First off, I'm so glad they restored this beautiful brick building clearly was a labor of love. Part of the establishment serves as a café while the other two sections serve as a workspace and local artisan and home decor store. In the Wheeler Cafe you'll find Hoosier roasted coffee beans and espresso drinks along with local doughnuts (Rebellion Doughnuts), baked goods, breakfast and lunch sandwiches. The café also features dozens of locally made products including Popsicles, meats, cheeses, produce, and artisan goods like jams and desserts. You can find seating both inside and outside along with Wi-Fi. I look forward to future visits with my laptop working the afternoon away. In the two-story store you will find more than 70 Hoosier artisans' products ranging from goat milk lotion and tea towels to restored wooden beams and felt flowers. On the back wall they display the names and photos of all of the makers represented under one roof. I was also impressed by their large collection of Indiana made spirits for sale. During our Saturday visit in March this place was bustling with almost every parking spot in the large gravel lot filled. All of the staff we encountered were very friendly and hospitable. We were planning our return visit before we even pulled out of the driveway. read more

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I haven't been inside this building since I was a teenager. The diner closed when I was 17, so I have been really excited to check out the new business located here. It was definitely worth the stop. They carry a little bit of everything, from upcycled items, handmade art, neon signs, handmade bath products and more. Everything seems to be from local artisans, which I really love. There's a lot to look at, as even the upstairs has some really neat stuff. There's a cafe of sorts in the back that also carries fresh, local produce and eggs and such. read more

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Yes, Mercantile 37 is kind of in the middle of nowhere on State Road 37 up past Noblesville. But it is SO worth the drive! This used to be a diner and truck stop back in the day, and the father/son owner team have reimagined it as a shop featuring goods from more than 50 Hoosier artisans. Think soaps, wall decor, pillows, calligraphy prints, etc. Basically, the perfect place to find a gift. They also have a custom woodworking shop with sample product upstairs - and it is SO. COOL. Barn doors, refurbished farm tables - they can basically do anything. The best part? Within Mercantile 37 is Wheeler's Cafe, open for breakfast and lunch serving coffee, Rebellion Doughnuts and sandwiches. There's also a small marketplace area with locally-sourced produce and food. TL;DR: go here! read more

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I'm pretty sure if you look up the word "oasis", a picture of Mercantile 37 has to be nearby. A friend who lives in Marion invited me to meet him halfway from Indy for breakfast. After driving through about 25min of what felt like a Midwest soy field loop this little gem popped up out of nowhere! What a gem it is too! I got the egg and turkey bagel with bacon jam...yes...BACON FREAKIN' JAM!!! It was delicious! I also ordered the blackberry mocha which was equally indulgent! It's probably gone through some aesthetic updates, which created a nice industrial vibe, but it still feels very much grounded and in touch with the community it embraces (all the way to the naming of drinks on the menu). There is somewhere in the middle of nowhere worth visiting. It's called Mercantile 37! read more

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We stopped into Mercantile 37 today after visiting Strawtown Koteewi Park. I hadn't been in for perhaps a year. This was the first visit for my husband and stepkids and they were all very impressed with the selection and presentation of all of the local artists goods. After a quick peek at the goods we had a soda and chocolate chip cookie in in Wheeler's Cafe. The cookies were delicious and I really enjoyed my black cherry soda (I've included a picture). After our snack we took in all the great items in the shop; I'm posting several pictures. read more

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On the eastern edge of Hamilton County (where SRs 37 & 13 split) is a two story shop filled with local artisan products, picker finds that the owner has gathered (mostly locally), and custom furniture/items upstairs. The shop is filled with items you might consider for your home decor. I found ceramics, light fixtures, wall hangings, items with clever and sentimental writings upon them, and an assortment of knick knacks. I also found candles, artisan food products, and jewelry. Upstairs, there was a pool room with a restored pool table and lots of accessories for decorating a similar space in your own home. I also found decoys, neon signs, and some antique/farm style items. The counter with the staff is in the back corner so you are free to browse around the store, both up and down at leisure. Although I didn't buy anything on this visit, I could see it as a place for folks in the area to check out for local products or items for a home that has a more rustic decor. Review #3601 read more

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Been here 5 times and I can't wait to go back again! The sandwiches are super great, check out the wood shop while you're there.

Make the drive for your next shopping day and stay for lunch. Although, I'd probably leave the kids at home for this one. I loved looking at all the different items. Many local artisans that I already knew and some new ones. Lots of big signs and home decor. My favorite was the second floor where you could design items for your home. Salvaged barn wood and hand crafted items to create something uniquely you. The cafe was full of a variety of food options as well. read more

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Enjoyed some excellent coffee at this rural stop when traveling north. Everything is newly renovated but still a ton of history - some of the tables inside look like the originals from 1940. read more

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I was very disappointed after an hour drive in the middle of nowhere. I expected it to be much much bigger. According to the webpage the last Saturday of June, July and August there was suppose to be music, hotdogs and a party atmosphere. Maybe we were there too early in the day. No music, no hotdogs, no party atmosphere. I saw no Antiques. Everything is New Vintage, Retro, New castings from old molds, or new items- like jewelry and soap. Very hipster, trendy, country, steampunk. I did love the huge Edison Bulbs. The new furniture from old wood was pretty but very style specific. If your taste runs to the more traditional classic elegance...in my opinion this is probably not the place for you. read more

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If you're looking for a little nostalgia in your life, look no further. Mercantile 37 is a blast from the past in the very best way. Local artists, creators, and farmers stock their store and market. They have paper straws and cups for those environment lovers out there. The staff went above and beyond in the friendly, happy face department. The free WiFi is always a plus especially since they have the seating for some people to sit down and do some work. I ordered a "Noble Jones" blackberry mocha and WOW. I need to hire the barista to make this for me on the daily. Delicious mix of coffee and fruit flavors. I also ordered the chicken salad sandwich. They did an amazing gourmet spin on a simple classic which made it a great and satisfying lunch. I wish I lived closer because if I did, I would definitely be back very often. read more

Mercantile 37 - Home Decor Near Me - Noblesville, Indiana

Atmosphere Is always friendly. Food is always good. Very involved in the community and bringing light to local artists and creators. Lots of fun weekend events including drinks and live music. The new garden section is nice! read more

I went there today for their 2nd anniversary and was totally impressed. There are a lot of cute home decor items throughout the store. Additionally, another store I love which is Soap and Sunshine Apothecary, they also carry their soaps and other products. Additionally, they can make custom furniture for your house. It's all very cool and customizable which is perfect. Lastly, they have a little cafe that is attached to the store. We initially saw someone eating this breakfast sandwich smother in gravy, unfortunately we did not ask him what he was eating. However, we did order an equally delicious breakfast. It was called Bob's Way. They had three breakfast sandwiches and then Bob's way add sausage and gravy. It was amazing!! I highly recommend it. Additionally, they have lunch items as well on their menu. I would definitely go back for lunch. It was a fun store to explore and I had a wonderful breakfast as well. read more

My Dad use to take me here back in the 50's. I was just about 9 years old. Back then it was called Wheelers. And it was a favorite stop for the truckers to grab a bite to eat. And if the truckers liked it... it had to be great place to stop and eat. The fact that it is practically out in the middle nowhere adds that extra charm. read more

Had a custom table built and it turned out amazing. Not to mention the cute handmade items for sale that are all locally made. read more

Mercantile 37 - Custom live edge table - Home Decor Near Me - Noblesville, Indiana

The best food. Great staff! Modern rustic environment. Trendy Merch! Highly recommend!

Our favorite little destination for a Saturday drive. The shop is a mixture of pickin' treasures and crafted Indiana gifts/decor. Come hungry because lunch is delicious. You may think a sandwich is just a sandwich until you try their chicken salad on grilled bread. Delicious, delicious, delicious! I also had personal sized pie...cherry strawberry and Apple. It's definitely our new favorite place to go for lunch on a Saturday. read more

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Mercantile is the best of both worlds. They allow small businesses to use their space to sell products and good and attached is a quaint coffee shop where travelers can stop and grab a small breakfast or quick brunch. The staff is friendly and there to answer questions about products. What I like most about this space is how they brought it up from an abandoned truck stop to a trendy farmhouse style shop. They bring the community together with events and food samplings with live music. I was fortunate to attend one of these events last summer. They bring back the old time feel but put a new style twist and it fits perfectly with this part of Hamilton County. If you are looking for a quiet place but still have the uptown flavors this place is perfect for you. read more

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Great place to visit. Shop and grab a bite to eat! The service is wonderful and the owners couldn't be nicer.

We stopped in the other day to get my wife a pair of earrings and ended up getting a turkey sandwich from the deli....it was absolutely amazing! Unfortunately once I started into it, I couldn't put it down so...no picture. read more

A destination you need to do soon! If you're looking for a unique gift or a piece of furniture, art or lighting, to anchor a room..... seriously go and browse about. It's retro, it's repurposed, it's classy. It's such a comfortable space. If you are building a home, the custom lighting and furniture is awesome. It's like Restoration Hardware at a discount. I really like they have local artisans and if you see something you like, but, there's always a but, right? They are willing to tailor to you. Make sure you go upstairs, you'll understand what I mean. read more

Very nice blend of old and new, antiques and homemade and repurposed. Local whiskey's and rye. Coffee shop with a long line. Come up and try it. read more

Go here right now!!! The absolute cutest place ever! The staff is so so friendly and professional. The antique store is absolutely adorable. Food was amazing- I tried their coffee and cinnamon roll and they are to die for!! By far my new favorite restaurant and I cannot wait to bring more friends here. read more

Fun place. Excellent menu and very delicious. Nice store with excellent gifts. Plenty of parking

I don't have enough good things to say about this Uber cool place the food's amazing the coffee is awesome and the people are wonderful I plan on going here every chance I get you can't beat supporting local businesses like this read more

What an awesome, unique place! The items in this store are made or sold by local artists and vendors, with something available for all price points, ranging from handmade soaps and lotions to custom and reclaimed rustic furniture. I cannot count the number of times I exclaimed "I want this!" to my husband. I absolutely loved this little shop and everything they had to offer, and I look forward to going back with my wallet in tow! read more

Fantastic sandwiches again today! Unusual taste combos. High quality bread. Friendly service. Great cinnamon and raw honey coffee. Love the location! read more

Yelp and Google said they were open. Drove all the way there from 30 miles away. Only to find a small paper sign on the door saying we will reopen on January 7th. read more

I had long been waiting for the sad remains of the old Wheeler's building to finally disappear... But instead it has been resurrected - "re-purposed" - by visionaries with a genius for business, and for design. Look for the fine details. They serve superb coffee and superb food, and all are great to just talk with. The adjunct housewares store is why you CAN have nice things. The wares are all beautiful in a homespun and understated sort of way, loyal and true to place, all of first quality, all apparently hand-made, and novel. There is NO junk, and NO chachke - it's not a flea market. Nicely done! This renewed place now livening up its forlorn corner seems embarked on its second 80 years. read more

Cutest place ever! The staff were extra sweet and the food was amazing. Definitely going back again soon :)