Yesterday I attended a fashion week SD event hosted by Thread + Seed and La Plaza La Jolla. It was…read moremy first time in the store so I wandered through. So many great dresses, shoes, accessories and summery items. The prices were reasonable and the staff was helpful and friendly despite being very busy. Looking them up on Yelp, I see they have a few locations. I used to live at wind n sea and I wish this store was there when I did. I'll definitely come back when I need an outfit for an event or just to peruse.

So cool that minimalist and elegant Thread & Seed has opened a store in La Jolla! I think the space…read moreused to be a big fitness center and now this cool corner (used to be a theater long long ago) is filled with hygge cozy clothes and nice gifts. Even the postcards follow similar color palette. Pieces are of good quality and affordable prices. The store is spacious and clean and even you have some chairs to sit if you get tired of shopping.

A beautiful selection of clothing and would definitely go back! The owner was super helpful as well!read more

Love this boutique! Every time I come here I end up finding at least 1 or 2 things I need to add to…read moremy closet. The owner is always so helpful and sweet too! She buys pieces from Italy and it's fun to see what she brings in next.

I spend way too much money here (lol). But it's my girly time n I feel like I don't get much of…read morethat. It's in a cute, quaint location *right on the corner* and something about being in here just makes me feel like it's alright to treat myself, n so I do. Bobbi Rocco is my absolute go-to for biker short/bralette basics. Year 'round I can find em here! Different cuts and colors :) And, there's always something a little more Ohh La La - she has plenty of that stuff too. I love it here. Especially when Christina (the owner) is in. It's my girl-chat time. Of which I also don't get enough of (insert heart emoji). Thanks, beb, you're a true gem! p.s. don't worry, ladies, if you have to tinkle there's a restroom in the back for Rocco babes!

Always a pleasure going to Bird Rock area and stopping to the coolest boutique. Bobbi Rocco…read moredelivers great outfits and good prices. Mostly earthy times and now more animal prints as they are back in fashion. I like most of the clothes they sell, although I am more into bright colors, but this is my place for neutrals. Nicely organized and always get welcomed with wine and flowers!

I visited this boutique two times now, once over the winter last year and again on my birthday this…read morepast summer. The owner is delightful and has such great taste. She has introduced me to brands that I've never heard before that are timeless and of such great quality. Despite the fact I'm from Chicago, I was cold when walking around La Jolla and came across this boutique when trying to find a sweater to keep warm. Well I found the BEST sweater and have received numerous compliments!! I then purchased a matching pair of shorts and blazer over my birthday...well, my boyfriend bought me the outfit for my birthday :) Again, I always get paid such nice compliments and it is one of my favorite outfits. The collection is amazing -- highly recommend browsing through the boutique and having the opportunity to meet the owner. She is wonderful!

Debra is back lucky us she is the sweetest gal in town she always greets with a warm smile no…read morematter what she will never pressure you in any way we missed her now shes here lets all support her shes on fay

This boutique has the cutest jeans. Nicole helped me and she was so sweet and helpful. I tried on a…read morelot of jeans and she was really patient and gave honest feedback. Definitely check out Sunny Days and ask for Nicole.

I love Sunny Days. Having lived in La Jolla for 30 years, I've seen shops come and go, but this is…read morea great shop. I love the service I get when I go. Nikole, the manager, is wonderful; she knows my style and always helps me find what I like. She's also honest about what she likes on me. Nikole and her staff make it a fun experience, and it has been my go-to store in La Jolla. I'm always happy when I leave and can't wait to come back and shop again. Thank you Nikole and the Sunny Days team

Absolutely love this boutique! The clothing and jewelry is beautifully curated, high quality, and…read moreunique. The staff is friendly and knowledgeable, and made the shopping experience feel personal without being pushy. If your looking for luxury fashion in La Jolla, this is the place to go.

While shopping in La Jolla, I walked into this beautiful high-end boutique and was immediately…read moreimpressed. What stood out most the level of service, I felt completely unrushed and the staff was knowledgeable, attentive and very professional. The selection is refined and thoughtfully curated, offering pieces that feel both elevated and timeless. I purchased a couple of tops, a jacket and a necklace. The staff took the time to truly understand what I was looking for, offering genuine guidance throughout. This has become my go-to place whenever I'm in La Jolla.

Came to visit due to the fires in LA. I was barely even 100 feet to the front of the store when 2…read morewhite women (guessing store owner and a nearby store owner) glared at me. I walked right by after that. I wouldn't spend my money here and I hope you don't either.

This is a gem of a shop! Aissa is so helpful and they always have the most unique and stylish…read moreclothes that you don't see anywhere else. Whether you want jeans, pants, tops, or things to layer, they can put it together for you. Aissa can complete the look with shoes or a cute scarf if you want as well. Love it!

Great selection of home and garden plus jewelry…read more Gracie has beautifully curated this gorgeous store. It's a real delight just to visit the store. I feel so satisfied when I go into the store. They're always wonderful ideas that I walk away with, and something for every budget. I'm still considering one of the Buddhas from my recent visit. Gracie welcome every customer. I also will ship - So don't be shy to go shopping here on your holiday. And when you are sauntering around La Jolla, be sure to enjoy this nature filled inspiring yet serene shop. It's more of an experience than just a shop. PS regarding photos: some items are made by artists who want their pieces not to be photographed. Thus while there are many photos of this deliciously gorgeous store, there are times that you will not see here and to kindly be mindful when inside if taking photos. Ask them what to avoid I appreciate leading with thoughtfulness

The only thing better than the selection at this shop was the owner…read more We picked up a kokedama and she gracefully walked us through different pot options and care instructions. If I lived in California this would be my go to spot for gift. Beautiful selection!

I wasn't sure if my baby girl would love her new toy but she did. She ready to go bye-bye.read more

Omg this place is amazing! So cute and sassy and very reasonably priced. Owner Lisa is very helpful…read more& knowledgeable And curates her boutique with such a great variety of clothes and accessories. I love the PJ Salvage pajamas!! There is something for everyone from bags to socks with cute sayings! A must check out place in Little Italy

I was in dire need of a white outfit for a white party I was attending the next day. I walked into…read morethis cute little place, having only noticed it for the first time, and was immediately greeted by Alex. I told her my situation and within two minutes she pulled together two possible outfits for me. The garments were not only stylish- but comfortable and reasonably priced. I ended up buying a pair of fun oversized studded sunglasses as well. It was both fun and pleasant chatting and working with Alex. I will definitely shop here again!