My husband and I had a wonderful experience here with Reiden, who was kind, considerate, and super genuine. We had gone to several dealerships before as we were not in a rush to get a car, but could not say no to what we were offered, which is something other dealerships and manufacturers in the area could not do. I highly recommend coming here if you're looking for a new vehicle; so far, we love our Mazda 3. Thanks again Reiden! (no one asked me to leave a review or even mentioned anything to it, but I was just super happy with everything) read more

Dennel Hayes was amazing to work with. I was in the market for a new car (I had been driving my Honda for 19yrs). When I started the process, I was emailing 7 different dealerships. Some would get back to me. Some would not. Some were a straight up disaster. Dennel was the most consistent and kind out of all of them. He always got back to me and offered different solutions as we went. I will admit that I was pretty short on email with zero emotion and he continued to meet me with kindness and professionalism. When we went with SF Mazda we were able to meet in person. He was great with both my husband and I as he showed us how our new car worked. He even came in on his day off for us AND followed up a few days later to make sure we were happy. I highly recommend him. I also want to mention Daniel Balayan. He was a massive part of making this happen as well!!!! Both of these guys were the reason why I am driving my new CX-5 to work. I appreciate them so much! read more

The staff are very friendly and professional. I communicated via email in advance about the CX-5 models we were interested in, and a big shout-out to Dennel, who had everything perfectly prepared. When we arrived at the dealership the afternoon after Christmas, the cars were already waiting for us on the lot. Dennel walked us through each vehicle in detail and explained all the features thoroughly. Once we decided on the car we wanted, we went inside to review the numbers. Throughout the process, Dennel was professional, efficient, and very patient. He never rushed us and gave us plenty of time to discuss and make our decision. In the end, he helped us secure a great deal - we really appreciated how he stood with us and advocated for customers. We completed the paperwork that day and returned after the weekend to finalize payment and pick up the car. The vehicle was freshly cleaned and ready to go. The entire experience was smooth, efficient, and pressure-free. Both the sales and finance teams were super friendly and professional. I would highly recommend SF Mazda to friends and would absolutely return when it's time for my second car. read more

My Mazda purchase was easy and enjoyable! Reiden and Yakov were friendly, knowledgeable and communicative. I'm so glad I chose this dealership and would highly recommend. read more

AVOID this place if your car is not under warranty or if it's not being services for free. Otherwise, they charge exorbitant prices. Instead, find a local mechanic who can deal with Mazda cars for air filter replacement, coolant exchange, etc. (See the images attached) I was changed $1000 in labor charges while the cost of the products used was $500. A local mechanic might've charged me $300-$500 for all of these services including installation (lost over $1000). Who charges $200 for coolant exchange when the coolant itself is $29??? They also don't wash your car before returning as it's SF. So just avoid this place unless they are charging $0 (you'e car is under warranty) read more

This dealership is wildly expensive- substantially more than the other ones in the Bay Area that I've been to. They charged me $240 for an oil change for my Miata with no tire rotation, no car wash, and they informed me no "brake inspection" because I wasn't going to pay for a tire rotation. By comparison, the Sunnyvale Mazda charges $159 for the same service. I also made an appointment for 1130, and they quoted me a 1-2 hour waiting period over the phone, but then when I arrived they said that it wouldn't be done until 4pm (4+ hours). They mentioned that they're the only location that didn't wash your car after service. read more

This is my second new car that I purchased at Mazda SF (Royal Auto) and I couldn't been happier with the shopping experience! I like their no bs approach, and that's why I am a return customer :) Reiden - Sales Consultant - was amazing! It was very easy and no pressure to talk to him over the phone about the car I was interested in, schedule an appointment, go over some questions I had. Buying the car was a breeze, and the delivery went very smoothly! It was great to work with Reiden and I appreciate him making the shopping experience not only stress free but actually enjoyable and exciting, as to be honest, it should be. Whoo hooo, I got a new car! read more

Just bought our SECOND car from Dennel Hayes! Exactly one year after we bought our first. Great dude, easy to work with. Can't recommend him enough. I'd recommend him to everyone who is in the market for a Mazda and doesn't want to deal with any headaches. Thanks man, keep being great! read more

Mazda San Francisco - New CX50 Hybrid - Car Dealers Near Me - San Francisco, California

I had a great experience at Mazda San Francisco, and I want to specifically recognize Dennel for doing an outstanding job. From start to finish, the entire process was smooth, efficient, and stress-free. Dennel was professional, knowledgeable, and very easy to work with. He took the time to answer all of my questions, explained everything clearly, and made sure I felt comfortable and informed throughout the transaction. There was no pressure, just genuine customer service and attention to detail. The transaction itself was seamless, and everything was handled promptly and transparently. I truly appreciated how organized and straightforward the experience was. I highly recommend Mazda San Francisco, especially if you have the opportunity to work with Dennel. He made the entire experience pleasant and hassle-free. read more

Dennel, Clark, their manager, Daniel, and the rest of the team at the dealership made our car shopping experience genuinely enjoyable. My wife and I never felt pressured to buy a vehicle; instead, they focused on listening to our needs and made us feel truly valued and understood. The entire team was professional and provided a level of service and personal attention that made a significant difference when we traded in our old Subaru Outback and purchased our brand new CX-50 Hybrid AWD Compact SUV over the past weekend. We'll definitely recommend you to other family and friends. read more

Mazda San Francisco - Us and our new CX-50 Hybrid AWD SUV. Thank you to the Mazda SF Dealer family! - Car Dealers Near Me - San Francisco, California

I've been living in the US for 25 years, drove 8 car brands (Jeep, Subaru, Honda, Fiat, Porsche, Mercedes, BMW, Mazda...). I had few good experiences with buying, and that was when I bought in cash. I always fell into unfavorable deals when I did financing. That was my fear before going to Mazda SF. I wanted to trade-in my car and I had a negative equity with the car. The sales team AZ & Daniel took extra care of me during this process, and that's how I truly trusted them. You can tell if they care customers after you sign the deal, most of dealers disappear, yet Royal Auto Group - everyone was there for customers happiness. I'm grateful and it's rare to see this level of customer care from any dealership. I highly recommend and will stick with them for long time. read more

Reiden and Marcus were fantastic helping me buy my next car. I never felt pressured, it seemed like they really just wanted me to make my own decision, and were quick to answer any questions I had. Thanks again! read more

My husband and I recently purchased a Mazda CX 30 and we love it. After being on the Mazda lot for a few minutes and feeling challenged as to exactly which new vehicles were available for us to look at, we met Azaria (AZ). AZ immediately made us feel at ease; he is super friendly and was able to answer any questions we had. He even drove us to the pier where most of the new cars are parked so we could take a look around and compare different models we were considering for purchase. With only expecting to get an idea of what we'd like to buy in a few weeks, we ended up signing the purchase papers for our 2025 Aero Gray 2.5 Turbo Premium Plus CX 30 and couldn't be happier with our decision. Thanks so much AZ for your help and patience! read more

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This review goes to my service experience at SF Mazda for my Miata. Huge shout out to service Advisor Julio- he listened to all my concerns and made sure things are executed the way my car deserves. I emphasized to be very careful with the paint and he noted that down on the work order form with color pen and highlighted the statement. He understands the love I have for my car and advocated for the level of service it deserves. I wanted to make sure I get a new gasket (amongst other details) with the oil change and Julio ensured. The other advisors Randy and Jose were very friendly as well. Brad the tech was very thorough and thoughtful. I received a video of a walkthrough of the service process/ procedure and Brad provided detailed and thoughtful commentary- highlighted that things are torqued to factory recommended spec, the car was properly mounted (rocker panels not touching the mount), that I got that new gasket, just mentioning the details in each step of the service, really showing there is care. This is the type of service I expect of any car. People treating your car like it's theirs (or as close to that as possible). I recommend Royal Auto's Mazda service! read more

After owning Mazda 6 for 20 years, I was in need of a new car. I had a negative perception of dealerships, so I was going with that kind of energy to potentially purchase a new car. I was expecting the worst. However, my experience with SF Mazda was wonderful. Marcos and Azaria made me feel welcome and relaxed. I left really, really happy with my new Mazda 3 (made in Japan). This car feels luxury and not because I was driving the same car for 20 years, but it really does feel luxury. I love it so much. Now moving forward, I just hope mechanics at Mazda will take care of me and my Mazda because my mechanic of 9 years has been wonderful to me all these years and that is hard to beat. Continue to change the perception and dealership experience for other people as you did for me. read more

My wife and I recently got a car from Mazda SFO and the experience was great. Reiden helped me from day 1 of the conversation and provided detailed breakdown of the information we required and also the experience to finish paperworks were very smooth read more

I just bought my 3rd Mazda, this time at Mazda SF, and can say without a doubt that this was the most pleasant experience I've ever had at a dealership. Buying a car is a weird experience where you spend about 5 hours with a complete stranger, which can be painfully awkward. Reiden Matsuhara was a pleasure to work with - he was attentive and invested in helping us find the car we wanted, without being pushy or aggressive. He patiently drove us to the other side of the city to view the CX-90s we were interested in, and then brought us back to the dealership to walk us through the numbers. The car we fell in love with was (of course) the highest trim and priced above our set budget. He negotiated on our behalf to bring the price down with his manager, who ended up offering us the price we wanted. Reiden made the entire experience painless, and it really felt like he wanted us to get a good deal on the car we really wanted. Were it not for Reiden, we would have continued our search at other Mazda dealerships. Highly recommend you seek him out at Mazda SF! read more

I usually have a bad taste in my mouth after going to a car dealership, but that was not the case here. All the staff were incredibly professional and importantly, I never felt pressured to buy or close out a deal too early. I want to give a very special shoutout to Reiden M. and Mo for helping me out. Got a great deal on a trade-in and a new MX-5, and Reiden was kind enough to explain all the details, was open to negotiating, and never felt too pushy. I told the staff that Reiden is the most professional dealer I've ever spoken to! Enjoyed my experience (and new Miata). Literally the only good experience I've ever had when visiting a car dealer. read more

Let's just say, buying a car is never easy and I've had good and bad experiences at different dealerships. I've never had an exceptional experience until I bought my car from Dennel from Mazda San Francisco. What I wanted was a seamless, honest and just cool experience when buying my CX-50. That's what I got. I worked with Dennel the Sales Advisor in choosing what model I wanted, and it was an easy collaboration - no pressure. I felt acknowledged. I also appreciated chatting with the other sales advisors at the dealership about the Mazda brand, as I love Mazda cars and I could tell they were passionate about the brand too. The trifecta of what you want if you are looking to buy from Royal Auto Group & Mazda San Francisco is Dennel from Sales, Chris the Sales Manager and Yakov the Finance Manager (who is in the Audi building.) They were all so great to chat with and to buy a car from. Cannot recommend enough, and I love my Cypress CX-50. Thanks again to them! read more

Mazda San Francisco - Cypress Green - CX-50 - Car Dealers Near Me - San Francisco, California

Reiden, Thank you for your outstanding customer service! You made our car-buying experience relaxed and completely pressure-free.

I arrived late on a Saturday, and Joe Guadagne helped me with a test drive. He was very friendly, not pushy, and gave helpful feedback. After a few days of thinking it over, I returned, and he, along with his colleague Mike Les, helped finalize the deal. I'm new to owning a Mazda and am pleased so far. The process was smooth, professional, and I would recommend this dealership to friends. Although I've never owned a Mazda before, I find this car fun to drive. During my process, I test drove the Honda CRV, Toyota Rav4, Subaru Forrester, and the Mazda CX-50. I settled on the CX-50. Thanks, Joe and Mike! read more

Mazda San Francisco - Car Dealers Near Me - San Francisco, California

Pleasant car buying experience. Marcus was very knowledgable and helpful and patient Prices are reasonable. read more

Great experience leasing a Mazda here. Enjoyed working with Reiden, he was helpful throughout the process. We are happy about our new car.

Thank you Mike for the great experience!' Highly recommended Mike being honest salesman! If you looking to buy new or used car please look for Mike ! read more

Mazda San Francisco - Car Dealers Near Me - San Francisco, California

I really enjoyed my experience at Mazda San Francisco! Joe Guadagne was a helpful, knowledgeable and down to earth salesperson. The atmosphere, warm welcome and best of all, price were excellent! read more

Mazda SF team was so great in supporting me purchasing my first car!! Reidan was my sales consultant and was very friendly and communicative about everything I needed to know about my car. read more

We had a very pleasant car-buying experience here. Calls to other places had my blood pressure rising rapidly with the usual dealership spiels, but Reiden at SF Mazda was friendly, helpful, and low-key. We were very happy when it turned out Mazda SF was able to offer us the best price as well. read more

Reiden was great! helped me get the car I wanted. He was patient and informative. Kind. I really couldn't have gotten through the process without him. Highly recommend him as a go to. read more

If I could give more than 5 stars I would. Azaria Arefayne was one of the best salesmen I've had the pleasure of working with. He was thorough, open about all aspects of the paperwork we would be signing, unreasonably hospitable offering us drinks and snacks, patient as we worked through several solutions to best fit our current situation, and just an all around beautifully warm human. Anyone would be lucky to work with him at this dealership. Thank you so much for such a lovely experience Az!! read more

Super professional operation. I worked with Azaria, who is a great guy and a very honest and straight-up salesman. I have never worked with anyone better. He was a pleasure and knew the Mazda lineup cold. So do your research however you want, but when you want to buy, go to SF Mazda and ask for Azaria. read more

Mazda San Francisco - My new Mazda CX-5 - Car Dealers Near Me - San Francisco, California

I just purchased a CX 5 and had a great experience. Dennell was our sales person and he was super friendly, patient (with my many questions) and helpful. He answered all of our questions with ease and was very responsive. Also Yakav in the finance was super efficient and friendly and this whole purchasing process was really easy and pleasant. We've been looking for a bit, and feel compared to other Bay Area dealers SF Mazda had the most competitive prices and great inventory. I'd highly recommend them to anyone looking for a car! read more

Mazda SF took great care of me from the very start. Dennel Hayes was outstanding. I wanted to negotiate over email before having a phone conversation and he was totally down for that, whatever made me comfortable. He answered all of the questions thoroughly and in a timely manner. We reached a deal before I walked in the showroom. Once there, he continued to take great care and then handed me over to Abe, Chris and Daniel who wrapped up all of the financing. At the end of the visit, Dennel sat with me and made sure all of my questions about my new Mazda CX-90 PHEV were answered before I pulled out of the lot a very happy new "owner" (lessee)! read more

I just want to start off with how wonderful Azaria was. I was a little overwhelmed and he had a relaxing energy that reassured my thoughts. He was well prepared, making the whole experience stress free (despite a slight hiccup on my end) he still reassured me that it will be okay and managed to take care of it. I dont want to go into detail as it has to do with personal finances but he navigated through it professionally and with success. Thank you Azaria for making what could have been a bad day, into a better one. I think more sales people should learn from him: made me feel welcomed, supported, remained easygoing yet determined, prioritized me and my situation, actively listened, excellent car knowledge, honest, patient and adaptable. Thank you again Mazda of San Francisco for having someone who is of the highest regard. read more

Today, I was attended to by Joe the Sales Manager and Chris the Finance Manager. These 2 men worked the voodoo they do do to get me an opportunity I could afford. I was treated with dignity, patience and respect. I left with what I needed at the price I could afford. Thank you very much! read more

Azaria is the man! We bought a certified pre-owned Mazda CX-5 within a day after visiting the dealership all thanks to him. We walked in with just a vague set of requirements and he patiently walked us through all our options, without pushing us in any way. Pretty soon after, he landed us exactly what we were looking for. These guys are ultra professional and very efficient. After the sale was done, Azaria (AZ) said to us, "You've got a friend in the car business for life," and it really feels 100% genuine. read more

I had a great experience with Joe & Clark at SF Mazda. They are both highly knowledgeable, friendly, and I would work with them again. I didn't feel pressured or hurried, and they let things move at my pace. Go check em out read more

It was a great experience at the Mazda dealership. I have to mentioned 3 people that helped me today, Azaria, Chris, and Yakow. They were so efficient, good customer service, and showed team work. I will recommend all of my friends to come here for their car purchase. I appreciate all of the hard work they do. If there are 10 stars, i will give them 10 stars. Thank you guys and continue to enjoy working with customers. read more

On Black Friday, I was shopping the Bay Area to find the right deal on a Mazda. I called Mazda SF and spoke with Joe. Joe was straight-forward, personable, and kept his word. Long story short, I ended up at Mazda SF (in-person) to complete the deal, including a trade-in of my then current car. Jose (Sales Manager) worked with Joe on my deal; the process was straight-forward and dare I say a pleasure - there were no hidden surprises or making me feel pressured into options that I was not interested in. A couple days after my purchase, I stopped by the dealership to rectify a "detailing" issue with my car; Joe was not there but Jose was and the issue was rectified without a hitch. When you are ready to make a deal on a Mazda, do not hesitate to work with Mazda San Francisco. read more

It's a very new and nice showroom. Joe is very friendly and showed me tricks about my car. Would recommend.

Highly recommend. Amazing customer experience. Dennel and the rest of the team were super helpful and made the whole buying process enjoyable and painless. read more