Mattresses are a necessity, and towns aren't littered with stores, so when the need arises you have to make due with whatever is available. That being said, Mattress Man could use some tweaks.
The good: MM has good quality products. They aren't the flashy name brands, but you don't need those for comfortable sleep. You can find the latest technologies, albeit in a limited selection. The prices are also fairly low compared to big name brands.
The not so good: This store is crammed. There were about 10 beds in three rows, and you had to enter and exit one from the foot unless it was on the row's end by the door. Delivery is free only for the first five miles, and then it's $2/mile after that. You'd think with their no-haggle pricing they would at least give you free delivery to a much larger area.
I have some constructive criticism for Amy (co-owner). Please don't take this personally, but you need to develop more sales skills. Get to know your customer and their needs. Tailor their needs to your products. Furthermore, reading a mattress' description label verbatim doesn't sell me on it. Rather, if it has a certain feature (i.e. graphite infused foam), tell me why it's better than not having it. Don't say your beds are "good" either. I already know you believe that, but I want to be sold on why they're good. I highly recommend you buy a copy of Grant Cardone's book "The Closer's Survival Guide", because it will make you much more proficient at closing. This is especially vital given your store's out of the way location where traffic isn't optimal. read more
