I found this when googling on yelp for kid activities. It is quite the drive from Plano hotel to Fort Worth. We should have done this when we visited bureau of engraving and printing/science museum of Fort Worth. But honestly, if you are traveling with kids, then you can't do everything with limited hours too with this outlet store in an industrial park. First, this place is near industrial park so it is a journey to navigate to find this hidden gem. Once you find it, you got to find the outlet entrance is way in back. There is a small awning with Mattel store where you will see double doors to open to pallets of toys. There are bathrooms to the side and also baskets and carts. Signs will tell you what the sale is going on and also limited edition toys will have separate signs on discount and limits. Generous discounts but do your homework on Amazon to make sure you are getting better deal since a lot of toys are retired. American girls and Barbie's have limited editions if your girls are fans. We noticed the latest movie toys like he-man has smaller discount but still decent selection. There is random rack with clothing and bags which is different. My son loves hot wheels and Minecraft and some of the things we haven't seen on clearance. If you need help, workers are there to help which is nice. Also inventory changes as the doors in the back goes to the factory floor so they will bring new items on pallet to mark down. Checkout lanes were more than one and also workers make sure to check and make sure all are discounted. If you spend enough then you can get one of their surplus items for a small price like $10. However my son wasn't feeling it. Also we appreciated the large baby and toddler area since it's hard to find baby toys in target and Walmart on discount as well. read more

Mattel Toy Store - American girls - Toy Stores Near Me - Fort Worth, Texas

Great place to find discounted Hot Wheels and other Mattel toys. Most are 50% off retail. Lots of Barbie too. Some specialty sets that are discounted but not half off. read more

I like coming here to get toys for the kids. They have just enough variety. The value is good and worth the drive.

Store is OPEN!!!! If you have visited in the past it's not the same! They do still have great selections for toys. Everything is 50% off the sticker price!! Employees have no control over Yelp or google site to update them to reflect they are open. Numerous people told them while I was in there. They smiled and said Thank you but I am sure they are told this numerous times a day. read more

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I always enjoy coming to this store. The majority of the products are 50% off and then specialty items, usually those items are 30% off. Expect to find products in good condition. Some of them have slight box damage but overall this is a great place for shopping or gifting. Their hours vary, they're closed on Monday and are open Tuesdays through Saturday 10 to 5 but can flex without warning and I've seen that happen on certain visits. read more

Service was okay, but there was no selection everything is second hand product like the ones you find on sale at target for cheaper. There sign is also burned to a crisp so it's feels like your about to be abducted. read more

this location is open and great. Got a few toys under 50 dollars good stuff. recommend you try it out if in the area

This place is still open! I remember when I was younger going to the clearance sell when the store was closing. By apparently the reopened back in April of 2023. They usually closed down after the holidays to restock but have since opened back up. The store is not what it used to be but if you are ever in the Fort Worth area make sure to check this spot out! The service was amazing and the had a very wide selection of toys, including barbie, hot wheels, etc. They are usually 50% of there original stickers price! Such a hidden gem! read more

will not be coming back , due to cashiers buying or holding treasure hunts hot wheels for other people and not letting me buy them , i was told it was they were paid for but i guess somebody paid for them and left them in cart , when ask about them cashier went and ask someone else in the back and within 10 minutes noticed they called someone and when i was outside noticed a guy get here and pay for them and walked off with box ,so of not paid for why not sell them , pretty suspicious to me read more

This is a hidden gem in the Ft. Worth area. A great little toy store, located in a warehouse area. They carry quite a variety of toys, but keep in mind they are ONLY Mattel brand. But it includes Barbie, Hot Wheels, Monster High and other themed lines. The store itself is well stocked and maintained well. Nothing is out of place and it doesn't look chaotic. Employees are very friendly and willing to help find products, answer questions etc. No problems here. The store does have limited hours, so do check their website or give a call before you drive all the way out. It is located out of the way, but worth checking out. Enjoy! read more

Well this is about a 15/20 min. drive for me so with that in mind this store is kind of meh for me. As previous reviews have mentioned this store is much smaller than I expected it to be. There were some good deals but mostly on items I wasn't necessarily looking for ... Uno the new ghostbusters version card game for $1.49, some of the monster high dolls for $3.99 but they were the basic dolls mostly side characters & the main characters didn't come with a lot of the extras. Most of the cool ones were still $20-$25, so if you get a 40% I can see it being a deal. They had a winter wonderland extra area open but most of the toys I saw in that area I saw on the regular shelves so pretty much holiday over stock. A positive was I saw some cool stuff for my son, kicker is I found that particular item I was about to get $5 cheeper on Amazon than the price this store was selling it even with the 40% off. (Amazon:$25 Here with coupon:$30) Check out was kind of interesting, but I'm sure a part of that was signing up for their rewards. (I guess a requirement to shop there.) They were nice enough but just not I guess expecting to have much more interaction than Are you ready to check out, $ is your total, & thank you. Given its their Wearhouse store not surprised. Kind of funny and a way to show the mood of the place: a guy delivered pizza to employees, someone either an employee stocking shelves or a customer around the corner from where I was at checking out said that smelled good, and he very snarkly said "Then order more" and stormed out. If I had been drinking something I would have accidentally spit it out trying to hide a chuckle. I'm glad I finally came to check it out but with it being a little bit of a drive I don't know how often I'll come here. read more

I was able to buy a trashbag full of brand new toys for $24 freaking dollars(!). That included a bunch of baby toys, an electronic UNO game, and a fancy Barbie. Nurses and first responders get discounts, so bring your badge! read more

This place is smaller than I was expecting, and I didn't feel like the prices were all that discounted. Definitely not a place to find a "steal". It was fun to go and browse a little, but this won't be a regular stop for me. I did sign up for the emails, so maybe I'll get some good deals that way? read more

Nice little store. Located in warehouse area. It has small selections from infants to maybe 10 years. If you sign up with name/#/address you get instant 25% and on every Tuesday after that. Still $1.00 off for bringing your own bag. read more

Thinking that this where the toys are made or packed, you would expect like lots of toys and also toys that you can't find in store. Well no, they don't have the toys that you can't find in store to complete your collections of dolls or cars, etc. they only have what you can get from Walmart or toyrus... I was so disappointed, I asked for help one of the ladies and she rudely asked me to move cuz she was restocking and send me away to ask someone else. I was like this is a little store and she could've just point it out for me or tell where to go but she didn't, she was busy "restocking" so this Mattel store sucks !! read more

Love this little spot for toys for my 5 month old not crowded go on Tuesdays for 25% discounts bring your own reuse able bag $1 off plus coupons on the web site to print out. read more

What a great find! I almost don't want to review it because I don't want it to become a popular place, haha! The store is attached to the mattel warehouse. It's very organized and clean. The staff is very helpful and friendly. They have a ton of new Mattel toys at discounted prices and are open year round. I'll be toy shopping here, more often! read more