Specialties
Food for the way you live.
A complete grocery store, offering the finest natural, organic and conventional foods. Full-service departments for meat, produce, floral, cheese, beer & wine. Full-service catering is available via Market Catering. We have 7 store locations (4 in Eugene, and 1 each in Ashland, Corvallis and Portland.)
Our vision is clear. Create a unique environment that fosters exceptional customer service, employee commitment, community involvement, and operational performance. A highly motivated and well-trained team is key to achieving our vision.
Our mission is in our name. Choice.
Market of Choice will offer an extensive selection of the finest and freshest conventional, natural, organic, and health conscious products at affordable prices. We will strive for a relaxing and enjoyable shopping experience with truly friendly people who care about the communities where they live and work.
We believe we can best fulfill our vision and accomplish our mission by living these values daily:
Superior Customer Service - resulting from great execution, a caring attitude, and a sense of urgency.
Exceptional Quality and Freshness - never settle for less than the best.
Atmosphere - create an environment that is safe, clean, challenging, and enjoyable.
Honesty - act openly, equitably, and consistently in all we do.
Teamwork - blend individual strengths and talents to achieve our shared vision...
History
Established in 1979.
1979 - Opened first store, a Thriftway Market in Cottage Grove, Oregon
1980s & 90s - Acquired more stores and operated as Price Chopper
2000 - Began conversion to Market of Choice name and image; adopted new slogan, Food for the Way You Live
2003 - Opened store in the highly competitive SW Portland, Oregon market
2006 - Opened two stores: one in January on Willakenzie Road in Eugene, Oregon, followed by the West Linn, Oregon, store in November
2010 - Opened store in Corvallis, Oregon
2012 - Unveiled new central kitchen/distribution center and Market Catering facility in Eugene, Oregon
2015 - Opens new store in the Cedar Mill neighborhood of Portland, Ore.
2016 - Opens new store in Bend, Ore.; named one of the Best Grocery Stores of Central Oregon in The Source Weekly
2017 - Opens new store at the Goat Blocks at 10th & SE Belmont in Portland, Ore.
Meet the Business Owner: Rick W.
CEO Rick Wright took over the business from his father, Richard Wright, who ran Price Chopper and Thriftway stores from 1978 to 1997. Rick Wright reorganized the company and created Market of Choice to appeal to customers who desire high-quality natural and organic foods, as well conventional items, side by side. Under his leadership, the company has grown with a focus on energy efficiency, modern design and providing customers a unique shopping experience.