Iloilo founder, Edgar Sia was selling his grilled mang inasal chicken straight outta a SM pahking lot in Iloilo. Just like Ice Cube and Dr. Dre and Ren were selling their CDs outta their trunk, in LA.
Years later Sia, aka Injap, was bought out by Jollibee for 68 million USD. Yes, USD, mind bending I know!!
And the marinade recipe is so simple, because we were able to replicate it with the simple ingredients of Coconut vinegar, anatto oil (for red color) and lemongrass and Calamansi (lemon/lime hybrid). FYI, our chicken didn't come close but A for effort, namean!!
There are now numerous locations throughout the Philippines (15,000 employees later) and we came to this one because it was close to the Pasay crib and we enjoyed smelling the smoke for medicinal purposes while waiting for our chicken. The chicken breast was awesome, the pork skewers were a bit fatty and undercooked. I'll stick exclusively to the chicken next time, note to self.
Mang Inasal, when are you and Conti's coming to the US?? read more