Brittany was truly amazing. I got a great haircut. Finally looks healthy again! Friendly easy to…read moretalk to. Excellent customer service. They brought me an espresso while I waited and then a water while I was getting my hair done. Highly recommend.

Absolutely love my hair done by gisendry. She is truly an artist. I got so many compliments about…read moremy hair today. She really takes the time to talk to you about what your goal is and makes magic happen.

Basic salon, convenient location, easy scheduling online. Got a basic manicure that lasted two…read moredays.

Great haircut from Mirana. She was courteous and listened to me and gave me a fresh look for the…read moresummer.

Fantastic, talented in both color and cuts. I have thick hair and have never had layers look so…read morebeautiful and blended.

Tim and Kate are ARTISTS and PROS at what they do. I have been going to them since February of 2020…read moreand I make the drive every time just to see them. Not only does your hair come out exactly the way you wanted, but they are a blast to chat with and I always have a great time being around them. Fun, charismatic, kind, and they take their time to ensure your hair comes out perfect! Attached are photos of my experiences here and they are absolutely perfect. I cannot wait for my next time and I always look forward to seeing them again. They also have beautiful products and I am an avid user of their Amika brand that they feature in the salon. I really cannot say enough fantastic things about these two and their salon. I can't wait to be back!

Theo's of Princeton Salon is easily the best salon in town. Not only does she attend to you…read morepersonally and dedicate time to you and only you, she is a fantastic artists. I have gone to Theo's since I was a kid, so about 10 years, and having thick, long, curly hair, it is a pleasure to have her be so gentle and efficient with my hair. Theo's a master of her craft and has been since the jump! Theo is attentive, kind, honest, and makes an effort to have a great consult with you before getting started to ensure that you're getting exactly what you want and more. She always makes you comfortable and welcomed and no matter what you're feeling when you walk in, you leave feeling joyful, confident, and loved because that's how awesome Theo is! All the love for Theo's!!!

Absolutely phenomenal. I usually go to other salons in the neighborhood, but I needed last-minute…read morehighlights, and the only availability was at Theo's. Thank God for that because otherwise, I might not have discovered this gem! Theo is the kindest woman and insanely talented. I could not have possibly received better service. Highly, highly recommend.

Absolutely fantastic service, skill, and talent here. Have only seen Zack (for whom any men's style…read moreis a breeze)--but everyone else I've bumped into seems similarly capable and professional. + Hot towel + Menthol conditioner + Shampoo with back massage + 11/10 haircut with compliments for weeks

Disappointing 130 dollars without tip for a wash and blow…read moredry with barely any heat protectant, no leave in conditioner, no oil to seal the cuticle. Specified plenty of times that I'm trying to grow my hair yet none of these steps were taken during my hair in its most fragile state (wet). Not a bad blowout by any means but I asked for leave in conditioner and oil and there was nothing. Disappointing since I never get my hair done and wanted to treat myself

Alina did a great job with my short wavy hair. I'm so pleased. This was definitely worth it.read more

Update 2020: I happy to say this place make me feel safe during this pandemic. Each individual…read morechair is blocked on either side with plastic shielding. They sanitize the chair after each haircut, temp check prior to entering and face mask is worn at all times. I have been growing my hair since March and have finally gathered the courage to get my hair cut. 6 months worth of my hair felt like an animal has nestled on top on my head. Thank you Ashley for taming my hair and educating me on the possibilities of what my hair can do.

I am writing to express my huge disappointment with the service I received during my…read morevisit.Unfortunately, the experience did not meet the standards I expected based on your reputation. Specifically, as a returning customer, I didn't receive any warm reception but being blamed on I booked wrong hair coloring appointment as soon as I sat down. I was blamed on booked wrong hair coloring appointment. And they said they will still do it for me but without a styling . I get it and I agreed. What was ridiculous that after coloring, they left my hair wet and not drying throughly which I 've never had such experience in any of the salon in the world!!!!!!!!I was extremely frustrated. And I just checked the bill , they were charged for styling fee. How ridiculous that is. I've never write anything bad reviews for any business before and this is my first time. I had to express my frustration. I believe in giving businesses a chance to address concerns. Aki, I'm believe you know how clients satisfaction is important for a business. hope you will take this feedback seriously and ensure you don't get any future unhappy clients!!!

This is the best haircut I've had since moving to NJ from California. And I am picky. Literally no…read moreother salon nearby that can cut Asian hair well. Aki is a wizard. He knew exactly what to do after I showed him some reference photos and took care to explain his process. I feel like a new person! He took of a few inches and what feels like a couple years of my age lol added amazing face framing layers and texture. No wonder the waitlist time is insane.

SUSAN IS AMAZING! I went from brunette to bleach blonde, and Susan was the woman of the day…read more I price-checked a few different places around Princeton; Salon Pure was on the pricey-er side, but the other salons I visited gave me the "uh-oh" face when I told them I wanted to bleach my hair. Salon Pure was confident, excited about my vision, and I decided that was more important than finding the best deal. With regards to cost, my appointment actually ended up being CHEAPER than I was quoted... I don't know or understand the different hair dying techniques, but Susan, my stylist, advised me to go a different route than I originally planned because it would be easier on my hair, and CHEAPER for me! The whole appointment, Susan was super transparent about when she had to mix extra bowls of bleach and how much that would cost. There were ZERO surprises about the price at the end of the visit. On to Susan... the appointment was SIX HOURS long (I have a lot of hair), and Susan was SO incredibly patient, meticulous, and consistent the whole time. I am so grateful for her! My hair looks amazing. It's the color I wanted and still very healthy. I will be back and cannot imagine going to another salon!

I had. Been going there for a few months they had junior stylist who were giving a discount on blow…read moreout so I started to use them the very first tie. I complained about my hair being a little flat and frizzy and to fix it they called a manager who later called me the very next morning mid you at 9 to tell me they don't want me in the saloon anymore cause I told the young lady to do my hair over that I want happy so if a customer is not happy they will turn you away and call you the very next morning with no regards that it's very early and you have children and tell you not to come. Back did you very hear the customer is always right apparently not it's nut my fault and problem they are new and still leaning maybe you should not baby them and thinking it's ok they have poor management