Magic Castle is a small shop located inside the Burlington H Mart at 3 Old Concord Road, highly suggest that you put that in your GPS if it's your first time heading there. Parking's also tight because of H Mart but we didn't wait long to get an open spot. The shop's about 150 square feet & full of the cutest items - my kids & I wanted Gudetama & found plushies, pencils, pencil cases + Rilakkuma, Pusheen & other kawaii characters' products & K-Pop swag. It's a small shop but divided up into sections - one section's got stationery/school supplies, & another has character slippers, toothbrush holders, & makeup supplies, for example. Cute novelty items like self-watering plants, too. It was worth the drive - the items are genuine, lots of variety & it's impossible to walk out without buying something. (photos taken 2/2022) read more

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All the low rating reviews about this place are right. The girl in the counter is rude, unprofessional, and always has a sour look on her face when you ask her anything. read more

I love this place, They got squishies, tumblers, korean music cd, stationary, posters, pillows, plush, earrings, hair clips, backpack, mystery boxes, keychains, and more. Everything is super adorable and affordable. I love that they carry my favorite characters Molang, Rilakkuma, and Pusheen. I come here every time I go shopping at Hmart since it's on the way out of the market anyways. They accept credit cards. Enjoy! read more

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This place is totally worth the visit! It's definitely a little overpriced in some areas, but that's to be expected when a decent amount of the items are imported. Highly recommend if you're a kpop fan, and still recommend if you just like stuffed animals / cute trinkets. I bought two albums and the store gave me two free posters! The girl who cashed me and my friend out was also super friendly, if she sees this I hope she knows she manifested me pulling hyuka from my txt album lol. But overall definitely check this out if you also like hmart! read more

This is a cute place but the online photos are a little misleading. The photos are outdated, I should have taken some new ones. It is a lot of k-pop stuff, which is nice if you're interested in that. I was looking more for hello kitty and Sanrio which they do have some. I was able to find a lot of cute kuromi stuff which I haven't been able to find elsewhere. The store is kind of hard to find because it is located in h-mart. I probably wouldn't go here again but it is a cute store. read more

I went here earlier this year and there was a lot of cute things. The only problem I had was that sometimes I couldn't find the price of some items which for me was the albums they sold, they turned out to be a little more expensive then if you were to get them at target or Walmart. Overall the staff was kind to me and even gave me a small basket to carry all the stuff I was buying, I'm excited to go there again! read more

Cute place! Huge selection! Left with lots of hello kitty school supplies. Wish it was a bigger place! Friendly staff.

We go to H Mart about every week and while Jerry pays for the groceries, I always slip past the registers and into Magic Castle. It's sort of amazing how much they can fit in the limited space, but they make it work. I could spend hours in there if I could, but since the drive home is easily 50 minutes away and we often have cold or frozen items to get into our fridge. My favorite aisle is the one with all the little journals and notebooks. The variety changes week to week, so I can't always find them, but I love the little $1.00 notebooks. I've seen them in four or five different covers with art depicting bears, flowers, kitties, etc. There are also several other things to choose from, but the price goes up appropriately. One drawback is that you need to pay cash, unless your total sale is $10.00+ and then they do accept plastic. Another is that there's absolutely no way the store accommodates a wheelchair or a stroller. If you're a Hello Kitty fan, or Sanrio in general, you really should check this place out. There are thousands of little novelties that you'd never be able to find at your local HK display in Target or an American toy store. Definitely a cool find! read more

I love H-mart, I love this place more. I never once stopped by without dropping in and taking something home with me. Oh my goodness. It's cute overload in the store. They have a wide selection of kawaii characters, from Domo, to Yoshi, to Sanrio, to San-X, to Artbox creations; as well as everything from card holders to schedulers, to plushies, to stickers, to accessories. As often as I go there, they always have something new in stock and something exciting and new to look at. It's very hard to find Asian kawaii things aside from Sanrio characters in a physical store in US, but this store has everything - from very familiar to unique characters. I love how I can find Artbox items here, which I absolutely adore and cannot be found in the US. All sizes, shapes, functions of kawaiiness. If you are an avid collector of hard-to-find Asian cuteness, definitely check out this place! read more

They have lots of hello kitty items. In addition, they also have lots of items such as backpacks, dolls, cellphone chrams and so on. It is a unique store to shop gifts. read more

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I was soo excited about this store! I drove an hour there and spent $180 in the store.. yesterday (two weeks later) was gonna be back in the area and had a few things that didn't work or the keyboard thing I got didn't match my laptop so I stopped back in to exchange them and buy some more cute stuff and the girl told me how much my exchange was worth, a few minutes later she comes up to me and tells me she can't actually exchange them because it's been over 10 days .. I bought them February 18 and it was March 3rd.. it was exactly 14 days FOUR days! I reassured her to call the owners there's no way they wouldn't exchange, 4 days? And I planned on buying much more.. she told me well the pen is broken.. okay well that's not my fault but take the $3 off just give me $23 store credit and I will buy more stuff and the owners were so rude over FaceTiming telling me they absolutely can not do that. Baffled.. I'll take my business to amazon read more

Magic Castle - Toy Stores Near Me - Burlington, Massachusetts

I found Magic Castle through instagram and I thought I would check it out since I don't know any stores that sell kpop albums and stationary from Korea. At first I was only there to check the place out but then I ended up buying an album I've been wanting for a long time. The store looked super cute and adorable and I ended up being there for more than I should. While purchasing my item, the cashier was really nice and the album comes with a free rolled up poster; I'm planning on going there again very soon. read more

Such rude and disrespectful owner and female worker. I heard this place used to be quite good before the new owner took it over (that is why it has four stars average), but never any more. Particularly mean to little kids. Will never go back. read more

So, I was on the way to the mall with my 4-year old niece, who was alllll excited because we got to go to the "Hello Kitty Store". I thought she just meant a toy store that had Hello Kitty crap in it but no - for once in my life I was wrong: She meant THIS place and it is a little toy store in the mall that sells NOTHING but Hello Kitty stuff! Yah, so I'm not a fan but she sure is! Apparently she wants everything in here for Christmas, which makes it easy for me to buy it all at one place. They have all these hard to find Hello Kitty items like the coin banks and playsets. They even have a tiny section where it's the Japanese stuff (coloring books, etc, in Japanese). So, while I personally couldn't care less about a store selling nothing but Hello Kitty stuff, she absolutely adores it, and that makes it 5 stars in my book. read more

Your #1 stop for all things K-pop and kawaii items like Hello Kitty and Domo! 0(^_^)0

I like their selection of inventory for the most part. The notebooks and journals can get pricey. I wish they would get more stylish clothing. read more

Unfriendly cashier!! My little girl tried to buy something with her $1 coins and she refused to accept it. She was so disappointed.

Not the biggest fan of this place anymore ever since the owner changed. Recently my family got me an album from this place as a gift,one I already had, so we went to exchange it together a few weeks later while I was back home from school. Apparently you can only do returns before 10 days, which they didn't tell my mom about when she purchased the album. My mom specifically asked during the purchase if it was ok to exchange the album to which the guy replied, "No problem, come back anytime" And didn't say anything else. The workers there are extremely rude as well. The female there, who is considerably younger than my mom, kept giving nasty looks and was very snarky towards my mom. This is extremely rude and disrespectful for an employee. The guy who initially sold the album to us was also extremely disrespectful, telling us that it's been more than 10 days. So my mom asked, "Would we be able to exchange the album?" And the guy kinda snaps at her "I'll do it for you but next time you should know that it's over the exchange date." And he kept insisting that he told her about the policy, which I can assure you, he did NOT. And how could he possibly remember if he told us about the policy after seeing people all day who probably weren't told about the policy either? If you can remember and pick out faces after seeing tons of people, props to you, but that doesn't give you the right to be rude and disrespectful to someone who is giving you business. Overall, not going to come back here again. read more

I love it here because first of all, they sell Lokai bracelets you can't find anywhere else, and they also sell squishies!( kawaii stress balls with adorable faces) read more

oh i love this store!!! They have super cute stuffs that make me want to buy the whole store! This is not only a toy store. They sell beautiful accessories and stationary stuffs with reasonable price. read more