Specialties
Most businesses don't have a marketing problem. They have a strategy problem - and they're paying for tactics that aren't working.
That's exactly what I fix.
I'm Jenny Lorenz, a fractional CMO and brand strategist with 25+ years of experience turning struggling businesses into profitable ones. I've done it as Director of Marketing for The Perry Hotel Key West - bringing the property to a national Top 10 ranking in Travel + Leisure and Condé Nast Traveler. I've done it as CEO of Overseas Media Group, where I led a complete turnaround that produced 196% revenue growth in a single year. And I'm doing it now as a fractional CMO for clients like Dr. Anna Cabeca, the nationally recognized physician and author known as The Girlfriend Doctor.
I've also served as Agency of Record for the Florida Keys & Key West Tourist Development Council, running campaigns that reached over 100 million people on Meta alone.
At Local Life Media, it's just me - which means you get senior-level strategy, not a junior account manager. I work with businesses of every size and industry, from independent restaurants and charters to national wellness brands, and I specialize in the ones that are stuck, stagnant, or losing ground.
If your marketing isn't generating consistent revenue, let's talk. The first conversation is free.
Services: Fractional CMO · Brand Strategy · Social Media Management · Website Design · SEO · Email Marketing · Marketing Audits
Based in Key West, FL · Serving clients nationwide.
History
Established in 2020.
Local Life Media was founded in 2020 by Jenny Lorenz after 25 years of working inside the businesses she now helps from the outside - department stores, boutique hotels, marinas, restaurants, and destination marketing organizations across the Florida Keys.
The agency launched with a full client roster from day one, built entirely on referrals. Over the next several years, Jenny expanded into agency leadership, serving as CEO of Overseas Media Group and Agency of Record for the Florida Keys & Key West Tourist Development Council before returning to Local Life Media with a sharper focus: working directly with business owners as a fractional CMO and brand strategist.
Today, Local Life Media is a one-person, senior-level practice. No junior staff, no handoffs. Every client works directly with Jenny.
Meet the Business Owner: Jenny L.
I started Local Life Media because I kept seeing the same thing: smart business owners with real potential, stuck with marketing that wasn't moving the needle - and no one around them with the experience to tell them why.
I've spent 25 years on both sides of that problem. As Director of Marketing for The Perry Hotel Key West, I helped earn national Top 10 rankings in Travel + Leisure and Condé Nast Traveler. As CEO of Overseas Media Group, I led a full business turnaround - 196% revenue growth, a $126K net income swing from loss to profit, and Agency of Record status for the Florida Keys TDC. Today I work as a fractional CMO for clients, including Dr. Anna Cabeca, a nationally recognized physician and bestselling author.
What I bring to every client is simple: I've actually run the kind of business you're running. I know what a slow season feels like, what a bad quarter looks like, & what it takes to turn things around. If you're ready for a strategy that actually works, let's talk.