Over the next few years, a lot of the Yelpers here will talk about what they experience first-hand, which is Jonathan's craft and the Gloss-O experience. They'll write up reviews of how meticulous he is, how carefully he uses every minute of every appointment. You'll read gushing reviews of his greatness, and I'll let those reviews do that part.
I'm gonna give you a different perspective.
I've followed Jonathan through four pit-stops through Los Angeles over a six-year period. That makes him my longest relationship in this ass backwards town. And unlike all the many failed relationships I've had since starting with him, the reason ours has worked--the reason any relationship will ever work--is trust.
Jonathan breeds trust from your first consultation onward. It'll begin with how he respects your time, then truly blossoms during his evaluation and recommendation. You notice this almost surgeon-like professionalism as he asks a few knowing, loaded questions, and evaluates things, and lays out his plan. You suddenly know you're in expert hands.
Then you suddenly know something else. This is no monthly errand.
An errand is simply a classification by whoever's running it. After a few cuts, it'll click that this monthly visit isn't so much a recurring to-do, but a must-do. It's your every-four week chance to collaborate on your better self.
I've seen Jonathan work in four different shops before founding Gloss-O, and he stood out. Not cause of the arm tats (they're sweet) or his hairstyle (it fluctuates), but because nobody else in those places treated a haircut like he does, which is to say, with a craftsman attention to detail and execution. You'll see it in the way he keeps a meticulous shop, in the way his station is always clean, in the satisfaction he'll demand from not just you, but himself at the end of a job-well-done. You'll feel it as he transitions smoothly from one stage of the appointment into the next, an expert flow not unlike an athlete's.
He'll trim back the layers, he'll ultimately redefine you, and he'll do that as he gets to know you. That whole trust-your-barber thing applies to Jonathan, who treats his customers as a big extended family, introducing them to one another and keeping in touch socially, both online and off.
Your appearance matters a lot in this town. You can trust Jonathan with that, because nobody will take that responsibility more seriously, or with more commitment, and that's why he's been followed so loyally from shop to shop, and why every shop left behind falls back to the same-old, same-old.
Those guys are doing their jobs and working for tips. Jonathan's doing his life's work. read more
