Friendly staff huge selection of now hard to find magazines , lots of good value toys and vast…read moreselection of lingerie and dvds,

I have been to this store a few times and most of their stuff is expensive. They have lingerie, sex…read moretoys and DVDs mostly. The store owner is really kind and enjoys a good chat. He was really kind and knowledgeable about certain items in stock.

I didn't think that I was that shockable, to be honest. Well, I clearly am! This shop is just FULL…read moreof some of the most extreme sex toys that I have ever seen. This isn't really for me but I'm sure that there are a lot of people to whom this would appeal. I was a little taken aback by the sight of such stuff but my main aim was just to get a cami/chemise. So, with regards to THAT side of the shop (and that side only!)... It is very reasonably priced and I would recommend it definitely. The service was great and I was asked if I needed any help at all, which I find quite reassuring in a ...specialised shop like this one.

Passion Online is a large adult shop at the Newport Road end of City Road. Painted in bright cerise…read morepink, there's no missing it, but thankfully it is pretty discrete about what it does! I have no objection to these kinds of shops, and I am pleased to see that they are generally more accepted these days than they used to be. The fact that the sex shops of old, which were predominantly targeted at men, have morphed into emporiums that offer lots of products to enhance female as well as male satisfaction can only be a good thing. Instead of dirty vids, with their ludicrous and often deeply offensive content, as well as a plethora of other products that provide passive forms of 'pleasure', both vicariously and auto erotically, this new breed of shop caters more for a participatory expression of sexual activity, which one would hope would lead to a better understanding of the sexual drives and desires of both sexes, as well as a more democratic delivery of satisfaction all round. This is borne out by Passion's commitment to the idea "that couples who play together, stay together". Nevertheless, I do wonder about what inspires these shops to call themselves things like Passion! Surely the vast number of products available, (sex toys, fetish gear, maids and nurses costumes, amongst many others, books and vids, S and M paraphernalia etc...), are to excite some kind of response in people that need ever increasing stimulus to get them to a place of arousal...? Passion is innate, and doesn't need the merest hint of perversion to excite it. Some of the products that Passion carry are pretty kinky, which is fine in itself, but certainly doesn't conform to my idea of passion. Nurses outfits inspire lust as far as I'm concerned, and love inspires passion.

I loved my visit to Oh La La - so did my husband! French sisters - very hands on - help you find…read morethe perfect fitting bra. A shopping experience not to be missed if you need/want a really well fitted bra and some fun along the way.

If, like me, you are a buxom wench who finds underwear shopping a demoralising experience, then be…read moreprepared to splash the cash and head to Oh La La. I first went here with a friend who was looking for some saucy but tasteful bridal underwear for her wedding night and I loved it. The staff are mad, French and tactile to say the least. I have never had my boobs sized by being weighed by hand in a shop before and the lady helping us was happy to lift up her skirt and show us how the lovely French knickers she was modelling were good for big bums. But they are incredibly helpful and honest and know how to fit a bra properly unlike most of the women in high street stores. The makes they stock are usually the harder to get hold of brands that you need to order via catalogue and thus are pricier but they are generally really nice. They also do great sports bras for the larger chested lady. Definitely worth a visit or you or your fella feel you are in line for a treat, but be prepared for the rather unorthodox sales technique!

I've been going to this shop since I was 17, the service here is always top notch. Absolutely…read morenowhere do I get so accepted and celebrated than in this shop. The staff give 100% always, and they know the stock so well! Today I was seen by Lilly for fitting, she was spot on with the kind of bra I needed, I told her issues I often encounter with my bras and found the perfect bra very quickly giving me loads of similar options. She was just great at not being pushy and overwhelming but also being there, listening to me and respecting my privacy. Also a note to the cashier (young lady with long braids) was really lovely and friendly. Congratulations to Bravissimo u have the best staff set I've met.

Considering the sizes this store caters for, it's quite a disservice that the store itself is so…read moresmall. It means that you can only fit about three customers at a time in here. And if you're a six foot three bloke with that haggard look in your eyes that says "why have you brought me here?!", you tend to stick out like a giant, awkward sore thumb. There's an affliction that is common to shopping with a ladyfriend that is known to us men as They Don't Have What I Want So Now I'm Angry At You Syndrome. It's an affliction that takes the lives of several dozen men a year, as they are bombarded with stilettos coupled with screams of "I ASKED FOR LIGHT CREAM, NOT DIRTY WHITE! GRAGGGH!" However, shops like Bravissimo should be applauded. They take the pain out of TDHWIWSNIAAY Syndrome by stocking very, very specific sizes. If you're in their band, they've got what you need ensuring no more men have to suffer the wrath of a disappointed ladyfriend.

Oooh matron! For want of an Agent Provocateur or La Perla, I headed to indie lingerie shop Oyster…read moreMe (is that innuendo?) for my very best undies. In the boudoir-style shop draped in lace, silk and satin I was impressed by the range, the textures and the sizes (though the prices left me feeling dizzy). From sexy daywear bras and knickers to luxury handmade corsets and basques, plus a few saucy secrets to boot - they've got something for your every desire!! Situated very seductively on the triangle (!) in Clifton, you won't have to be embarrassed walking in to buy your smalls - it's a darn sight classier than Ann Summers in Broadmead.

The ladies fashion in Joyell is certainly not aimed at people like me, I believe it is intended for…read morethe older lady (I imagine my Nan would really fancy some of their clothes). I have however had much experience with their school uniform fitting service (though thankfully that was a few years ago). I believe the staff to still be the same, and I always found that they knew their products inside out. They always took a kind, but no-nonsense approach when fitting me for my school uniform, which is exactly what you need when attending high school. I do remember when I was in my first year that they reassured me that everybody would be indeed wearing the same thing, which really eased some of my fears. So if you've got kids starting high school and in need of school uniform, rest assured they are the best in the business!

From the outside it looks like an innocent clothing shop for the more mature lady of inscrutable…read moretaste. But every parent in the north of Cardiff knows there is a much more sinister purpose for this shop. It has the monopoly on school uniform. Yes, an innocent passer-by would wonder just how many mature ladies of inscrutable taste it would take to make such a shop as successful as it is. Until they saw the queues of fraught parents and whinging children on the day before term starts. My advice is to plan your uniform buying and ordering with care. Don't wait until the last minute. If you think your little ones might suddenly become big ones over the course of the summer just buy enormous uniform. Better to embarrass the children than be incarcerated in an eternal queue with all the items of inscrutable taste.