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    Joyell

    2.3 (3 reviews)
    PriceyWomen's Clothing

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    16 years ago

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    Blushbaby Ladies Designer Boutique - Credit: http://www.blushbaby.co.uk

    Blushbaby Ladies Designer Boutique

    (2 reviews)

    £££

    Cowbridge high street is filled with little boutique clothing shops that tend to cater for the over…read more30s 'ladies who lunch' type that makes up the population so it's refreshing to see an outsider like 'Blushbaby' in its midst. Blushbaby is the shop equivalent of a rebellious younger sister with the tongue piercing and a vodka stash in her wardrobe. It stocks Christian Audigier, Victoria Beckham jeans and a whole host of other rhinestone embellished goodies. In general it boarders on the 'chavy chic' so it's perfect for orange faced WAGs in training. Not exactly my cup of tea, though I really like some of the evening dresses and find it's great for letting my inner footballers wife run riot for a bit.

    Blushbaby may be pitching to the younger generation, something that is unusual for clothing shops…read morein Cowbridge, but it most definitely has limited appeal! Instead of the cool and affordable urban street-wear that you find at Amici, here you will find the kind of designer gear that the wanabes want to wear, regardless of the silly price tags. It's all glitz and kitsch dangling off the rails at Blushbaby! It makes me wonder sometimes where we are heading when shops like this survive the recession and other, more commendable shops like Halcyon Daze, (The Little Shop of Calm), look set to close their doors forever in a month or so... Why? The Little Shop of Calm stocks dresses that are about a quarter of the price and have a load more class... so why aren't people buying their gear from there? We seem to be over-awed by the designer label these days, and are somehow seemingly rendered unable to distinguish between a tag and taste! Perhaps Blushbaby would be more appropriately entitled Bamboozled!?! I don't get it!

    Joyell - womenscloth - Updated May 2026

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