This shop has been around for years, and it seems to me that the clothes haven't been updated much since it opened.
This shop isn't aimed at me, or other young, stylish women, and it is obvious that being trendy isn't a high priority here. The clothes in this store are not very fashionable, however, they are pretty high quality and would probably suit a lot of older women, however, I feel that this store does assume that as we get older we start to care less about fashion, and this can't be true for everyone.
Despite the frumpy nature of the clothes, they are mostly tasteful and even elegant, and a lot of care is taken to present outfits properly and in a way that makes it easy for a customer to see how an outfit can be created from the various individual items available in the store. Most of the clothes are pretty formal, with hats available to match, and it is at least somewhere else for your grandmother to look for wedding outfits. It's nicely laid out, with everything arranged in an aesthetically pleasing way, however, while I may not be old enough to judge accurately, I personally think that there are nicer clothes out there.
I'm sure the majority of women would prefer BHS or M&S, but this store has endured for so many years that it must be doing something right. read more