Greg and Kyle are awesome and this business knows its stuff. I have visited several stores just to find ideas but mostly just left confused and with something completely different and higher priced than what I came for. At Laforza there was a casual vibe and it was easy to browse and find matches to what I needed. Kyle helped me with my original visit and let me go home with samples. For my second visit I had the pleasure of meeting with Greg his father. Greg was multitasking with several customers at once, taking phone calls and helping us all throughout the store at once. To someone who doesn't own a small business this may be a shock but I was impressed. You can tell he does it all and will get you what you need! Tip: come in knowing what you like, bring inspo images because there's a lot to choose from and know your price range so they can help you better. I look forward to getting our tile and sharing photos when we finish our project. read more

Within 5 mins the owner became irritating and came off very cocky. I was advised not to even go into the store, but we try to keep business in town. I do not recommend Laforza tile and stone read more

This team is awesome! They jumped on an issue when I had a contractor waiting for some replacement tiles. I was able to get my job done without issue within the hour. These days you cant even get a live person on the phone. They went to great lengths to help me out. So appreciated! read more

Laforza Tile & Stone - Building Supplies Near Me - San Clemente, California

Truly the very best in knowledge, speed, and customer service... and best selection out of any tile store I went to. They take the guesswork out of everything and make everything easy! And bonus... they are SO fun to work with! If you're anywhere in OC, it's worth the drive to San Clemente to work with them! read more

I can bore you with details but instead here's what you need to know. Don't shop here. I'm a big believer in supporting small local businesses but not when the owner doesn't deserve your business. I had the same thing happen as Holly. In fact I had to take down my previous review and write this one instead. I've been a customer for over 10 years because it's a good one stop shop for all tiles. He's has a great selection but Greg the owner isn't the most pleasant but nothing like my last experience. Turns out he has no loyalty to his customers and doesn't appreciate your business. He's dishonest, he's rude, unprofessional, and can careless about his clients and customers. He's in the business to make money and that's his only bottom line. He delivered broken tile. I was being professional trying to explain the broken tile and asking that he check with the manufacturer he yelled at me and hung up the phone on me twice. Completely unprofessional behavior. Yelled at me all because I asked that he find out with the manufacturer and he said no they won't. Which he wouldn't even try calling the manufacturer to replace. He lied and said they wouldn't replace it when I called them they had no idea he even said that and said they would replace it. But he didn't even try. In believable all he had to do was pick up the phone and ask. I needed more of that tile anyways. Wow! The lack of care! Then 2nd issue, his unknowledgeable untrained teenage store helpers, didn't tell me that the accent wall tile doesn't come in sheets that interlock hello she should know this! I said sheets like 10 times and she didn't correct me!But he admitted to me he hires them young and pretty because they're good to look at (dirty perv) you're old enough to be their grandfather! Ew! But they're not knowledgeable they have no clue what they're doing or what they're talking about. And cost me a $1000 mistake! Not to mention labor and time. He told me to bring them to the store that he would return them, then went back on his word. Then said he'd only refund me after he sells them to another client then told me to come pick them up that he wasn't going to do that. Totally bipolar and again unprofessional. You'd think as a designer who has shopped at his store for over 10 years, a retiring customer, someone who's posted pictures of projects for him, promoted on fb and here on yelp, he'd show some loyalty back but no. The minute something goes wrong with a sale he is checked out and can't be bothered! He's got your money and he doesn't care anymore. He doesn't give a sh*t if you came back or if you're happy with the outcome he just cares about himself and taking your money. That's not the type of people you want to support. Don't give people like this your business! He clearly has no morals ethics or loyalty. His prices are the same as going to Anahiem in fact you'll get better pricing. With my resale they give me better pricing and he charges me tax now even with my resale because he's done too many shady things and gets audited all the time. State and College street has everything he does. He gets all his tiles from there. So go to the manufactures directly. You'll get better service, pricing, and people who aren't dishonest, disloyal, dismissive of you and actually know their products. Apparently 10 years ago when the economy was bad his store was dead and he needed business so he cared more but now he doesn't need us shopping with him. (His words) so DON'T shop here. If you want to stop in get some ideas and then go buy it in Anahiem for better service and better pricing! Don't give this store your money because if anything goes wrong he will not be there to help you. read more

During a worldwide pandemic, when asked politely if he would put on a mask when discussing my project, he literally laughed, turned heel and said "No, I'm not wearing a mask, it's too hot." Wow, no respect for a potential customer or anyone else. Did not get my business. read more

Honestly this is the best tile shop I've ever been to. Extremely helpful staff and very reliable. A good reminder of what this country used to be, family run businesses that care about and build relationships with their customers! read more

Rip off! Shop around other stone shops. Beware if you change your order they charge a 30% restocking fee!!! They're robbing people blind but then maybe that's just the stone business. In any case I will not be doing business with them again. read more

The owner, Kyle Kelley is very knowledgeable and I admire his courage for standing up and not forcing people to wear masks in his establishment. read more

Greg Laforza really knows his stuff! He was a great help in our remodeling job in the kitchen and bathroom. He carries really cool tile and his prices are very fair. We highly recommend this business! Thanks Greg! We are finally done! Liz & Bob STAR Real Estate read more

Great customer service. Amazing prices and a lovely selection of tile, backsplashes, floors and more. I would totally recommend them.

Our first experience with Laforza 2 and a half years ago was a positive one, so we went back when we needed additional flooring. We were attempting to match the previously purchased tile with the understanding that the dye lot may not be exact. The tile was delivered to our home and it was a completely different tile. We have tried to work with the owner to return the product but apparently our house is "really far away" and he is "too busy to have a driver pick it up" Now I'm stuck with a pallet full of floor tile that I am unable to put in my house. Unfortunately I will not use LaForza again and I am unable to recommend them to others read more

This place is hard to pronounce, but give it a chance and take a look inside. WHOA! They had a boatload of great looking tiles in there, but as we were leaving, we almost nearly missed the most amazing assortment of historic-looking San Clemente tile that I ever did see!!! Chumly (the store mascot) is a the big pug who runs the store and with those big, brown eyes of his, he allowed my husband and I to pet him and then he lured us into the historic San Clemente tile room, which is somewhat hidden in the back. We were mesmerized by the beautiful selection of that old looking, ceramic tile that is found inside those great Ole Hansen homes. If you've ever seen Casa Romantica, or any of the older historic homes in this town, you will totally understand what I'm talking about. Oh, those old tiles really grow on a person! I liked the looks of them the first couple of times that I saw them, but as time moves on, I have found that I just LOVE the early California looks of these colorful and happy-looking tiles. My husband and I just installed expensive Brazilian granite throughout our house and we didn't know what we wanted... Until we walked into this funny-Lafloorza Store. Old Chumly (the big pug) will greet you if you walk around long enough. Best of luck to the folks who work there and all their clients. You're all in for a real treat!!! X O read more

Family owned and operated. Laforza is one of a kind.. Greg, the owner is a honest guy who has been in the business for over 30 years. Talk to Greg for anything. Good people! read more

Competitive prices, excellent showroom and great customer service. I remodeled my home with products from this place and was so happy with them that I had my mom do the same. I appreciate small local businesses! read more

This is a well run local business!! The owner, Greg, went above and beyond to help my wife and I get our house done... Every day my wife would come home with sample after sample after sample. The rest of his crew was equally helpful and friendly. Forget the box stores, come to the experts!! read more

Expansive selection of flooring, counters and backsplashes . So many unique and beautiful choices and Greg is very helpful. I send all my SC clients looking to upgrade their homes here! Fair pricing and great service! read more

Wow what a great experience, dealt with Greg the Owner and a great guy. Terrific selection, excellent value, and delivered as promised the next day. Very happy. read more

Greg, the owner, is one busy guy. He is excellent to work with, totally knows his products, and went out of his way to check inventory to meet my remodeling needs. I highly recommend his company. read more