Sometimes I like to try things before I buy them. I appreciate that the store has little sample packets that you can buy to see if you like the product before you commit to the full priced one. They also have braiding hair and other hair products . read more

La Sierra Beauty Supply - Merchandise - Cosmetics & Beauty Supply Near Me - Riverside, California

Very helpful staff. Prices were decent. Selection was decent as well. Will definitely return when I'm in the area and need to purchase salon items. read more

Very upset I showed up at 6:29pm driving 20 mins from my house since they close at 7pm come to find out they are closed . Looks like they left early This is very unprofessional When the hours on the door say 7pm read more

I was Looking For A Beauty Supply with Black Hair Products close To My House moving Here To Riverside and I found The Perfect Place. So Many Good Black Products and very Nice Customer service. read more

Horrible selection & no exchange or refunds even on unopened new items. I will be disputing the charge with my bank and will only be shopping at N&H Beauty in Corona. They have a much better selection and allow exchanges & refunds. read more

Do not come here for any beauty needs. Place is a scam. They price gouge and are rude. POS owners.

Love this beauty supply I'm a braider @Kenn.ducee and I need certain products they have everything definitely cater to the black girl community read more

Great selection!!! At awesome prices!!! Many styles and colors to choose from. Love shopping there. Great, Beautiful Wigs to choose from.

Every time I've gone here the customer service has been great. They're very nice and helpful. Always have the products I'm looking for.

I've been here a couple times hoping to find some braiding hair but they have a very limited selection. I will not be returning for that reason only. Customer service was ok. read more

I usually don't do reviews but I felt this was necessary. If you are Black, the owner will watch you and keep his eyes on you whole time you are there. This happens every time I go to this beauty supply. I am very well put together and I work a good paying job for the county, however, the owner continues to watch my every move. I went there last night trying to buy something, I asked him about a product and he acted like he had no idea what I was talking about, he was very rude when answering, and even had a frown on his face when responding. Horrible customer service. I paid for my items and left quickly because of how uncomfortable he made me. Don't go here. (go to N&H Beauty Supply on Lincoln, the owner is nice and he's helpful, and he won't treat you like you're a criminal. He has had a beauty supply in corona ever since I was a kid, very nice man) read more

Good prices! I believe the guy thought I wasn't gonna have money to purchase his merchandise so he was quick and short to attend my wants and needs. I almost didn't purchase anything but had an emergency and short on time. I felt I was followed and watched Al the way to the parking lot. I wonder how he felt seeing me get into my luxurious BMW convertible. Don't judge people just saying read more

The pics provided in the reviews are old, this store does not provide as many products as they did a few years ago

Sadly, this small business lost a sale. I asked the lady at the front counter if she had shampoo recommendations and she told me straight up, "this was not the type of place that had hair care professionals so if I wanted advice, I should go to Sally's Beauty Supply. They would have hair care professionals there." I did think the owner was there, further in the back but if so, I guess they are not paying attention. I was directed to the "expensive shampoo area" where I could figure it out if I wanted though. I began to read bottles and two ladies came in with one dog who was obviously not a service dog, scared one lady so bad she got upset and left. It said on their door only service animals. Anyway, after the initial lack of help and now an unruly dog inside, (literally jumping, excited, panting) I decided to take her advice and I went to Sally's. She was right.. quick, easy, professional help and I spent almost 100 dollars there on three different hair products. read more

Is the closest store that has African-American items the only thing that I don't like is that the Customerservice isn't that great and they're always watching you like you're gonna steal something read more

Been coming here since I was 12 I'm 26 now. Owners are definitely racist. I was last there three weeks ago and I got stared at and followed. And when I pointed my finger in their direction to my boyfriend and said out loud, "they sell black products at a mark up but when a black person walks in to give them business, im being watched like im going to steal something." I shouldn't have to mention that I was dressed well, nails done, and was very friendly until I caught the vibe and read the room. DON'T SPEND YOUR MONEY HERE . read more

Just left this establishment. For one I'm a braider. I frequent this store quite often to get products for myself and Hair to use on clients. I was disappointed, actually extremely disappointed that the owner and his employee have seen me multiple times, but would not let me hold the items that I wanted to purchase. I'm assuming due to the fear of me stealing them. I had to ask for help even though they saw me looking at hair that I wanted to buy. I just feel like if you don't trust or like your customer base, why insert yourself into a business that caters to them and then treat them like criminals. I will never come back to the store and I would encourage all of my clients and other braiders/Stylist not to patronize this store as well. I'm taking it to Facebook (all of the black in Corona, black in Riverside groups) instagram and any other platform to expose this beauty supply. We have to stop giving our money to people who treat us poorly. This is ridiculous wake up and do better. If I want in a bind and didn't need hair for my client tomorrow I would have left the hair on the counter but never again. read more

They honestly have the cutest & cheapest lashes they also have perfect lip liners & glosses. They also have the stuff I use for my sons curly hair that I can't ever find anywhere else. This is the place to be ladies read more

Nice staff,just needs a better variety of hair products and cheaper prices for weaves. I'd appreciate if you guys had the cheaper weaves that come with a full bundle. I hate that I have to go all the way to Los Angeles just to get some cheaper hair. read more

If I could give and take back my star, to make -stars, I would. This lady has to be racist. She definitely seems to think she's on God's level while she's judging people. My mom and I went in yesterday to get an idea on what kind of wig would best fit our needs. I lost a lot of hair because of Covid and haven't been feeling good about myself, So for my birthday we thought a wig would be a great gift. This lady, however thought that her first row of wigs were the only ones I could afford. Not the $79 row... My mother thought it was because she didn't wear makeup that we looked broke. These kind of people irritate my soul. Anyhow, we left. And as soon as my new hair is ready, I'll be paying her another visit. read more

The lady working there assumed that I couldn't afford a wig I asked to look at. I had been looking at bundles to see which would be the best option. She's like " I thought you were looking for the least expensive hair and hesitated showing it to me a wig. Because of that I will be ordering elsewhere!!! They lost a customer for good this time. read more

Came in to get hair toner and volume also a foot scrub for pedicure and some lashes. Good prices

La Sierra beauty supply store has the WORST customer service. Im fairly new to the area so unfortunately this is the only beauty supply store I know of. From my first visit to my last visit the staff have been extremely rude. Today I went into the store and made a purchase of $40. And I had asked the cashier how much something was. She stated the price. Then I had asked her "how come the prices aren't on the item". She then responded in a very hostile voice "WELL THIS IS 4.99 and THIS IS $.99. WHAT MORE DO YOU WANT TO KNOW". I then told her that is all I wanted to know. Thank you But that is the LAST time La Sierra Beauty Supply Store will receive another cent out of me. And I'm also annoyed with the fact there is an additional charge to your debit card if you don't spend a certain amount of money. That is actually illegal. I wish I knew the cashier name that was extremely rude because this isn't the first time that she has had a nasty attitude towards customers (me). But she is a heavy set lady. She has brown hair. read more

After googling this beauty supply store, I was under the impression that this shop was owned and operated by black women. The opening business hour listed was 9:00 am. I arrived a little before 9:00 am and waited. There was a note on the door stating they would be opening at 10:00 am. I returned to the shop because I wanted to support a female owned shop. Upon entering the shop, I learned it is Asian owned and operated. The Spectrum Pre-stretched braid hair I was looking for is not sold here. Maybe due to the language barrier, the lady attempting to help me could not recommend something comparable. I left and drove to Moreno Valley to the Asian beauty supply store that sales the products I use. They also speak english . I will not be going back to La Sierra Beauty Supply even though it is closer to my home than Mo Valley. read more

I love this beauty supply. They are very kind and have everything I need. I visit at least twice a week for my supplies for work. I highly recommend read more

I used to come to this Beauty Supply Store all the time because it's the only one in the area but after today, I clearly see what the young lady that used to work there was saying. The uncomfortable feeling you get when you walk-in so thick. The Man stands at the top in the front watching your every move, like he's waiting for you to take something. They have a young African American girl working in there to make it seem like they aren't racist towards blacks and any other race that isn't there's but that's not the case. I will never come back. read more

There's alway two nice beautiful girls at the front ready to help! However, compared to other beauty supply stores I've been to; this one is a little pricey. Wig selection isn't that big but ok prices. Unfortunately, there isn't a lot of beauty store in riverside. This one's alright. read more

This is my hair sanctuary! They always have what I need from hair, to cosmetics, to accessories. The prices are fairly reasonable. The human hair is a bit pricey to me, but everything can't always be perfect right? They do charge a credit/debit card fee which is annoying. It's 2018! All we do is use cards. At the rate I'm spending, whether it's $1 or $100, there shouldn't be any fees. But, as I stated, everything can't always be perfect. I generally recommend this place to all my clients because of the location and decent prices, and mainly because they will most likely have what you are looking for. read more

i came to pick up some stuff around 6:30 and they were closed... so inconvenient, they close at 7pm.....

Great place... The many times I've stopped in to get what I need the store associates have been very accommodating and helpful to my needs. They have plenty in stock and varieties to choose from! Great location too! read more

As a cosmetologist I've been here many times, but after today I will not be returning. Yes the prices are good, the owner is very nice. But customer service means a very big deal to me. I walked in and didn't get greeted, I got no help, nothing but an attitude from a young woman who didn't seem like she wanted to be there. When checking out she scoffed and was very rude. My little girl spoke to the young woman with a light blue / teal hair and was COMPLETELY ignored. They should hire people who are nice and actually want to be there. Never again. read more

They always have what you need. I love the way they adapted to the social distancing early on to provide product to the community. Thanks for being there! Products for men women and children. read more

Great beauty supply, friendly staff & fairly priced! Not to mention less than 2 mins from my house so super convenient! I've become a regular customer read more

i was looking for lashes and definitely found plenty to pick from. the service was amazing and super friendly

I am new to the area and luckily found this store. Their selection, quality and prices are amazing ! Very friendly and helpful staff. I have shopped here 3 times, and have good services. read more

Every time I visit this beauty supply I get a smile, can I help you with anything....GREAT customer service. They always have exactly what I need. I don't go anywhere else. Thank you for always being the same when I come to purchase items. read more

We need to buy from our OWN!! I've been going to this beauty supply since I was 6!! Im 31! My family in town and out We have ALL been super loyal customer's! I went in today spent 96 dollars on products forgot 1 thing ran back in he charged me 50 cents... In his defense it says under 10 we charge! But I JUST spent how much and you wanna charge me 50 cents I spent 10 dollars 10x AND told him and said that's what it is! TF Jay is not broke and 50 cents wouldn't have killed me or him but it was the principal! I will no longer give this store a penny of MY moneu read more

I loved how helpful they were and I got my favorite hair from here ! Affordable price as well

Not worth my time. I spoke to a lady over the phone about clip in 24" extensions, I was shopping around to see what brands these local beauty supply stores have and she said I have to come in and see the price? Like ??? What's the difference of over the phone and in person. Makes no sense so they will not be getting a future customer read more

The customer service here is excellent. Unfortunately there is not much variety for wigs and synthetic hair. La Sierra Beauty does not have any of the top brands such as Outre, Freetress and Equal. The quality of their wigs is poor. I even looked for Kanekalon for crochet braids, but the best they had was Bobbi Boss. I feel bad giving them this review. Everyone was so nice. However, the location is tired and old. There is no privacy to try on wigs. They have a mirror attached to the bi-fold door of the stockroom. You have nowhere to place your belongings. IMHO they should not sell wigs at all. It is also very congested in the isles. read more