My mom raised me to be a character in a Jane Austen novel, and so I'm embarrassed by public display…read moreof emotion - especially if someone catches me in the act. I don't think I've been more mortified at what my facial expression may have looked like, than seeing a girl sitting on a table in front of me laugh and cover her face after I'd had my first bite of Pichard's butter croissant.
Great croissants are rare - even in a city like Paris. Some bakeries pursue them for bragging rights, or cultural heritage, but croissants are not one of their more profitable products. Everyone knows that. And so, a number of bakeries just go through the motions. Look, I am, like Galileo, willing to pay the ultimate price to stand behind my assertion that there's no better bakery in the world than Pierre Herme, but do they make great croissants? Heck no! Sure, you can look up the bakeries that win the annual prize for best croissants, but as years go by, I see that the selections are increasing from bakeries farther away from Central Paris.
It's ridiculous that Boulangerie Pichard has only 40 odd reviews. I expect that's because it's not located in Tourist Central and so has far fewer reviews than any top bakery in 1st or 6th Arrondissements. I've eaten here at 8 am, at 10 am, at 11:30 am, and I might have waited a few minutes for a fresh batch to be brought in - but, it inevitably is. The day the girl laughed at my face, I went back and got two more... for immediate consumption. There's no point in even describing the flakiness, chewiness, shatter effect, swirls and swirls of dough, the golden sheen, the taste of butter - it was pure perfection. Absolute, pure perfection. The best of many excellent croissants I had during my visits to twenty different boulangeries and patisseries... best of the best. (If you're looking for something more than the butter croissant, the Chausson aux Pommes is pretty wonderful. The crust and sheen was sublime)
Pichard also has a phenomenal baguette/ficelle. Exceptionally well-priced at 1 Euro. There's a separate counter and a separate line for it. There's always a line. People can see the exceptional value.
So, next time you're in Paris, and you still have on your bucket list the desire to eat the best croissant of your life - your safest bet is to come here. Just be sure to wait (no more than 10-15 minutes on a weekend) for a fresh batch.