Holy freaking Toledo, Memphis. The strawberry cake from All American Sweets is where it is at. Give…read moreme a map and I'll show you the damn way! Layer upon layer of cake, strawberry filling and strawberry icing- all fresh ingredients mind you-it is the makings of glorious food ecstasy. I was never a fan of strawberry cake. I would never have ordered it for my dessert of choice, but All American Sweets changed me folks. I, Erica B, am a strawberry cake junkie. JUNKIE. Well, an All American Sweets strawberry cake junkie anyhow. I can't speak to the deliciousness of any others, and frankly have no need to try any others now. They also make coconut, banana, caramel, carrot and red velvet. They have plans of opening bakeries in the Memphis and East Memphis areas, but for now are housed in a warehouse-esque shop in Bartlett. There is no store front, you'll need to call and order. They have plenty of info on their web site and Facebook page along with photos of their cakes. They'll be happy to do special occasions as well- birthdays, weddings, anniversaries and the like. 9" round stock cakes start at $35 bucks- which is nothing once you a) see the size of this thing and b) taste it. Oh for the love of all things baked and frosted, TASTE this thing! Deeeelicious.

This entry is misleading for customers who are shopping for the yummy treats…read more The location on Stage Hills Blvd is the kitchen for Frost Bake Shop and is not open to the public. Real locations for purchase are on Poplar and in Collierville in Frost Bake Shop.

These cupcakes are really good and moist. A bit pricey but they are pretty big for cupcakes, hence…read morethe name. Not too sweet, literally perfect if you want a fluffy homemade cake and not the grocery store quality. Service is ok. Inside is cute and bright. The vanilla bean cake flavor is my favorite.

Had a sweet touch on a Friday night and wanted cake! This cute little spot is snuggled in between a…read moreMexican and Asian restaurant. The inside is so cute and has sooo many options. There was one single boy taking orders and getting the cakes! He was very nice! I got two cupcakes. The strawberry and the yellow cake with chocolate butter cream, a gooey cookie and a regular cookie. It all was under $20! I ate one of the cupcakes when i got home and omg, it was so moist! The moistest cake I'd ever had! The flavors were there!!! I ate the 2nd cupcake the next day and it was still sooo moist! Will def be back for more cakes. They even had little dog cake treats which i thought was cute!

Sweet Musings is my favorite bakery! It's a classic Asian-style bakery that offers high-quality…read morebread at very reasonable prices. Their birthday cakes are wonderful, light, fresh, and not deadly sweet. However, the real stars for me are the savory breads; they are even better than the sweet ones! Authentic Asian pastries!

Truly a 3.5 rating. First time at this bakery and the selection is plentiful and fun to look at…read more It's self serve which makes the food safety concerning when kids come in and pick something out then put it back. -1 star for food labels not disclosing nut ingredients. As someone with an allergy, once I learned that something I chose had nuts but it had not been listed as an ingredient, I was unsure about all my choices and hesitant to eat them. -1 star for service. The young lady working was on FaceTime the entire time and didn't look up to speak until we spoke first.

I wish they were open more than just Friday and Saturday! I work and have a hard time getting here…read moreduring their hours. But their food is delicious. My favorite are their scones! Just enjoyed a blueberry one today. Can't wait to try the strawberry. They sell cakes, cupcakes, brownies, cookies, oatmeal cream pies, banana bread, and more! They also sell their products at the Bartlett farmers market. I will definitely be back.

That's the best cinnamon roll I've ever had. Glad we got 2 dozen! The place is clean and absolutely…read morecharming.

My review is solely based on taste as I wasn't the one who ordered these delicious cupcakes!…read more My friend girl ordered an assortment of cupcakes to help me celebrate becoming a bride and brought them to dinner for a couple of my friends and I to share. She ordered one dozen in lemon, wedding cake, red velvet, strawberry, and cinnamon roll. Of course I didn't eat them all, but I did try several and they taste so good! The icing on them is not too sweet and very light, which is perfect because I usually scrape the icing off of cupcakes if it's too sweet. The cake parts were also not too sweet, super moist and had good flavor! From this assortment my favorites were wedding cake and strawberry! I will definitely be visiting the bakery for myself and trying some of her other yummy treats!

We are big fans of this little and still pretty new bakery! We had the opportunity to try them for…read morea Yelp Elite pick-up event, and we've been back a couple of times to grab cupcakes here and there. The flavors are excellent - cookies and cream is our favorite - and every time we go, the people are always friendly and kind, and the place is always extremely clean. I wish they had a better and more prominent location because I want to see this place make it and last, and admittedly, I wish they were closer to Midtown where we are at. However, they are a go-to stop whenever we are out east!

This is absolutely my favorite place to get coffee ice cream! It is so creamy and is a well balance…read moremixture of coffee flavor and sweetness. They give you a pretty good serving size of ice cream. The cookies are really good as well, but mainly I get the ice cream. I have to explore the other menu items eventually. The decor is super cute and eclectic. I love it! It is super inviting and eye catching. They have many safety guidelines for COVID in place from sanitizer, social distancing, and mask.

Everyone knows I love a bakery and a sweet shop! This is such a happy place to visit, the people…read moreare friendly and helpful. I like the whimsical decor it's perfect for indulging in something sweet. They have a variety of items to choose from, to my surprise, I really enjoy the edible cookie dough. I thought it would be too sweet and not for me but it's good! On this visit I got the Cookie Butter Cheesecake and it was delicious! I would certainly recommend coming here if you've never been.

Beautiful pastries. We bought one of many varieties and the taste and textures are awesome. These…read moreare not especially sweet - very modest so I'm holding some back for tomorrow's coffee. Oh what a pairing it will be!!

This is Paradise for people who like baked goods (including sugar). I came in and the smell was the…read morebest; like if your Grandma made fresh cookies. AND THE DESSERTS TASTE AWSOME 1,000 % recommended!

I ordered a 6 inch triple vanilla mini cake with strawberry coulis . The decorative aspect of the…read morecake was okay. The cake itself was so dry! It crumbled immediately after being sliced and the texture while eating it was disgusting as it just crumbled in your mouth. The fondant was rubbery and not pleasant to eat at all. Everything was overly sweet. The sponge itself didn't even taste good. Not one person who ate this cake finished their piece. I am extremely disappointed as this tiny cake was not cheap and went straight in the trash. I will not be a repeat customer nor will I be recommending this bakery to anyone. Absolutely horrible!

Needed a lot of cupcakes for an upcoming party and our favorite place was closed so we stopped in…read morehere. We ordered a day ahead and they were ready as promised. These aren't as large or as sweet as some other bakeries, but that also makes them more affordable and the taste reaction was universally favorable so we may be permanently switching to this in the future.