1. Kona Surf

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Wildwood, NJ

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Kona Surf

4.4 (162 reviews)
Closed • 10:00 am - 5:30 pm
Updated 2 weeks ago

Kona Surf Photos

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Reviews With Photos

Women's section
Martha C.

Friendly staff, great selection that definitely attracts Philly sports fans (the Gritty shirt design is awesome) and a perfect beach vibe. Great place to find gifts to take home without outrageous tourist trap prices.

Great service! We bought a couple pairs of sandals and the selection and service were top notch. Will be back again!
Kevin W.

Great service! We bought a couple pairs of sandals, and the selection was fantastic. We will definitely be back!

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1 month ago

This shop always has the best Tshirts and hats. Staff is always polite. Stylish clothing.

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1 month ago

Such a nice shop! Got some merch for our first time in wildwood. Everything was organized and the staff was very helpful.

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1 month ago

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Mike S.

Thanks so much for your support!

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3 months ago

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4 months ago

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2 months ago

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4 months ago

Great shop and great service! Staff is fantastic and clothes are awesome! Love the seagull shirts.

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Mike S.

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5 months ago

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Mike S.

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4 months ago

Friendly staff working. Clean store and everything was neatly organized. I had no issues picking out items

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1 year ago

Love this store we visit every year. They have the Softest sweatshirts, and shorts ever!

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Mike S.

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1 year ago

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Mike S.

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1 year ago

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Mike S.

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5 months ago

Great selection, very clean and organized and friendly workers! Love this store, would definitely recommend

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11 months ago

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Mike S.

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1 year ago

Kona is a traditional stop for the family every year. A wildwood staple. Great shirts. Friendly people. Great prices.

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Mike S.

We’re grateful for your feedback. Thanks for choosing us!

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1 year ago

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Mike S.

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1 year ago

Great spot! Awesome clothing. Amazing customer service and lots of selections. Would highly recommend

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Mike S.

Thanks for the awesome review! We really appreciate your support!

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1 year ago

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10 months ago

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Mike S.

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1 year ago

Staff is so helpful! Best store ever and such cute stuff! Always super clean and friendly in here!

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Mike S.

It’s always great to hear from happy customers—thank you!

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2 years ago

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Mike S.

Thank you Staci! We appreciate your support!

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2 years ago

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Mike S.

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2 years ago

We always stop in when in Wildwood, great selection of hoodies and t shirts and great customer service.

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2 years ago

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2 years ago

excellent selection of clothing For men woman and kids! Really beautiful store and easy to access! will be back :)

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2 years ago

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2 years ago

Tony was very helpful and accommodating! He brought out product from the back that wasn't on the floor yet for us!

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2 years ago

Great selection. Prices aren't terrible. Came in here in a pinch needing a bathing suit and had one in 20 min.

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Mike S.

Thank you Sean! We're glad we were able to help!

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2 years ago

Always love coming to Kona! such a staple of wildwood and an excellent store with great merchandise.

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Mike S.

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2 years ago

Best clothes on the island. Great street and longe wear. Good quality clothes and always welcoming.

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2 years ago

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Mike S.

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2 years ago

The service is great and the clothes are very quality and they are great for beach clothes

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2 years ago

Great shopping experience. Found great shirts in the discount area. Store was organized and had fun new designs!

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2 years ago

Wonderful selection of sweatshirts! Great shirts, employees are wonderful as well! My kids and husband and I all love this place!

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2 years ago

They didn't have the bag I wanted but I Found great a bath suit for my son and surf shirt to match!

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Mike S.

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2 years ago

Love this store! We shop here several times during our beach stays! Great t-shirts and gifts!

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2 years ago

Must stop on vacation every year! Kona always has the latest merchandise and best styles.

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2 years ago

First time in wildwood. They have a huge selection of clothing to choose from. The workers were great.

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8 years ago

Business owner information

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Mike S.

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2 years ago

Amazing tshirt's and have great variety of shoes/cute clothes! A must visit in Wildwood

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Page 1 of 5

Ask the Community - Kona Surf

Review Highlights - Kona Surf

“We've been interested in taking surf lessons and now we know where to get gear for our adventure!”

Mentioned in 14 reviews

Read more highlights

Deja Vu - Storefront on the boards

Deja Vu

3.0(1 review)
0.4 mi

I can distinctly remember the experience of trying to purchase an iron-on t-shirt on the Wildwood…read moreboardwalk in the 80s and 90s: dance music blasting out of every store, "that guy" standing outside, hooting and hollering at all the girls and boys walking by, trying to lure them into the store to buy something. And then the negotiating would begin. It was next to impossible to get these places to tell you what the final cost of your t-shirt would be until after they pressed it. That $5 t-shirt advertised on the wall would suddenly skyrocket to the $20, maybe more, depending on what decal you selected, and then another few bucks to wax over the print so it would hold up in the wash. Of course, none of these costs would be disclosed to you until it was too late, and oftentimes they'd try to rope you into buying a second t-shirt for a discounted price before giving you the tally for the one you actually wanted. It was an experience that left you feeling dirty and far poorer than when you first walked in. So when my kids asked me if I would buy them t-shirts last week as we walked the boards, I was quite leery. Even worse was the idea of trying to buy them in a store called Deja Vu. But this store looked as good as any. No loud, obnoxious club music blaring away, and "that guy" was nowhere in sight. A friendly Russian girl was the only person working in the store, who greeted me without immediately launching into the hard sale. Apparently, the shady practices of the past have given way to far more straightforward pricing: all blank t-shirts are priced as marked and any decal is free with each purchase. $5 more if you want the wax protection. In the end, I escaped unscathed. Two $9.99 t-shirts, each with a decal of my kids' choice, plus the $10 to protect them both. That latter part may very well still be a scam for all I know, but at $15 a shirt, I felt like I got a good deal. Would have cost a lot more 20 years ago, believe it or not. #progress

Nj Waves - Address of location 3214-3216 Boardwalk, Wildwood NJ 08260

Nj Waves

1.0(13 reviews)
0.5 mi

This is the absolute worst store on the boardwalk. They are rude, greedy and outright scammers…read more Their awful reviews make sense. I walked in with my children so my son could purchase a hermit crab. The music was blaring in our ears so I could barely hear the girl " Maya" helping us. She gave us the dirtiest, broken cage they had. She acted like she was giving me a "discount" but in reality it was their broken, dingy items that wouldn't have sold anyway. Their things look like they've been sitting in a dirty attic for ages. Before she gave it to us she dumped out whatever junk was inside. My poor son was sick so we had to leave our vacation early and these people made it even worse. We walked past another store to check out extra shells and the lady told us that our cage was dirty, broken and had no handle. That we were completely scammed. The price we were offered for the same items was significantly lower than the "discount" at waves. When I went back to explain this to the staff, they pointed at the sign that said no exchanges or returns. They tried to bring me a smaller cage after haggling back and forth for a while. They were so rude, nasty and YELLING at me. Lied and said he was the owner and when I asked his name he said none of your business. The man then said this is my money why would I give it back to you? No exchanges or returns. And the girl told me I couldn't talk about them to other people when another customer asked me what happened and witnessed them screaming at me! I've never seen someone so greedy over 40 dollars. They were SCAMMERS! They sent us over to their "other store" a few stores down and finally exchanged the cage for another dirty looking one with a handle. Long story short avoid this place. They are straight up scammers. I don't know how people get away with this kind of behavior

If I could leave 0 stars, I would. went to this store to get a decal for my 12-year old. They are…read morenot forthcoming with the prices and did not let me know the cost of a "large photo" decal and a single t-shirt ended up costing $130. Stay Far far away from this store. It is an absolute scam.

Photos
Nj Waves - Address of location 3214-3216 Boardwalk, Wildwood NJ 08260

Address of location 3214-3216 Boardwalk, Wildwood NJ 08260

Nj Waves - Address of location 3214-3216 Boardwalk, Wildwood NJ 08260

Address of location 3214-3216 Boardwalk, Wildwood NJ 08260

Nj Waves

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Kona Surf - menscloth - Updated October 2026

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