1. Kona Surf

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Wildwood, NJ

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Kona Surf

4.4 (162 reviews)
Closed • 10:00 am - 5:30 pm
Updated 2 weeks ago

Kona Surf Photos

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Reviews With Photos

Women's section
Martha C.

Friendly staff, great selection that definitely attracts Philly sports fans (the Gritty shirt design is awesome) and a perfect beach vibe. Great place to find gifts to take home without outrageous tourist trap prices.

Great service! We bought a couple pairs of sandals and the selection and service were top notch. Will be back again!
Kevin W.

Great service! We bought a couple pairs of sandals, and the selection was fantastic. We will definitely be back!

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1 month ago

This shop always has the best Tshirts and hats. Staff is always polite. Stylish clothing.

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1 month ago

Such a nice shop! Got some merch for our first time in wildwood. Everything was organized and the staff was very helpful.

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1 month ago

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Mike S.

Thanks so much for your support!

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3 months ago

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4 months ago

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2 months ago

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4 months ago

Great shop and great service! Staff is fantastic and clothes are awesome! Love the seagull shirts.

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Mike S.

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5 months ago

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Mike S.

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4 months ago

Friendly staff working. Clean store and everything was neatly organized. I had no issues picking out items

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1 year ago

Love this store we visit every year. They have the Softest sweatshirts, and shorts ever!

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Mike S.

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1 year ago

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Mike S.

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1 year ago

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Mike S.

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5 months ago

Great selection, very clean and organized and friendly workers! Love this store, would definitely recommend

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11 months ago

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Mike S.

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1 year ago

Kona is a traditional stop for the family every year. A wildwood staple. Great shirts. Friendly people. Great prices.

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Mike S.

We’re grateful for your feedback. Thanks for choosing us!

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1 year ago

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Mike S.

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1 year ago

Great spot! Awesome clothing. Amazing customer service and lots of selections. Would highly recommend

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Mike S.

Thanks for the awesome review! We really appreciate your support!

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1 year ago

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10 months ago

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Mike S.

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1 year ago

Staff is so helpful! Best store ever and such cute stuff! Always super clean and friendly in here!

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Mike S.

It’s always great to hear from happy customers—thank you!

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2 years ago

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Mike S.

Thank you Staci! We appreciate your support!

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2 years ago

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Mike S.

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2 years ago

We always stop in when in Wildwood, great selection of hoodies and t shirts and great customer service.

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2 years ago

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2 years ago

excellent selection of clothing For men woman and kids! Really beautiful store and easy to access! will be back :)

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2 years ago

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2 years ago

Tony was very helpful and accommodating! He brought out product from the back that wasn't on the floor yet for us!

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2 years ago

Great selection. Prices aren't terrible. Came in here in a pinch needing a bathing suit and had one in 20 min.

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Mike S.

Thank you Sean! We're glad we were able to help!

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2 years ago

Always love coming to Kona! such a staple of wildwood and an excellent store with great merchandise.

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Mike S.

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2 years ago

Best clothes on the island. Great street and longe wear. Good quality clothes and always welcoming.

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2 years ago

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Mike S.

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2 years ago

The service is great and the clothes are very quality and they are great for beach clothes

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2 years ago

Great shopping experience. Found great shirts in the discount area. Store was organized and had fun new designs!

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2 years ago

Wonderful selection of sweatshirts! Great shirts, employees are wonderful as well! My kids and husband and I all love this place!

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2 years ago

They didn't have the bag I wanted but I Found great a bath suit for my son and surf shirt to match!

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Mike S.

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2 years ago

Love this store! We shop here several times during our beach stays! Great t-shirts and gifts!

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2 years ago

Must stop on vacation every year! Kona always has the latest merchandise and best styles.

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2 years ago

First time in wildwood. They have a huge selection of clothing to choose from. The workers were great.

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8 years ago

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Mike S.

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2 years ago

Amazing tshirt's and have great variety of shoes/cute clothes! A must visit in Wildwood

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Page 1 of 5

Ask the Community - Kona Surf

Review Highlights - Kona Surf

“We've been interested in taking surf lessons and now we know where to get gear for our adventure!”

Mentioned in 14 reviews

Read more highlights

Sun n Sand Jewelry & Clothing

Sun n Sand Jewelry & Clothing

2.5(2 reviews)
0.8 mi

Sun n Sand Jewelry & Clothing is one of many unpretentious apparel and accessory shops along the…read moreWildwood Boardwalk. It's a shop set apart by its extremely friendly owner. I appreciate having room to breathe while I browse, which doesn't always happen in retail environments. Here, I was able to look through all the totes, bracelets, and cover-up dresses before deciding on some for summer use and gifts. I especially loved the bright-hued bracelets! Everything is super affordable. I purchased five items for $35. The owner gave me a slight discount on my items as I complimented her store too, in addition to sharing birthday wishes and good luck for the year. She could not have been sweeter at all! I love the bracelets and tote bag, and I look forward to getting some use of the cover up soon. Thanks for being so hospitable and genuinely nice!

Please do not shop here!!!! This family will disrespect you and not speak English when they are…read moretalking about you. They will work with their sister store down the boardwalk and they both will take your money and give false information. They will watch your every move in the store by looking at the cameras and follow you in the store. They asked my 12 year old AFRICAN AMERICAN daughter who was looking at BRACELETS in the store "what are you doing, why are you here" not knowing she had parents in the store with her. This is a horrible place please don't spend your money here.

Deja Vu - Storefront on the boards

Deja Vu

3.0(1 review)
0.4 mi

I can distinctly remember the experience of trying to purchase an iron-on t-shirt on the Wildwood…read moreboardwalk in the 80s and 90s: dance music blasting out of every store, "that guy" standing outside, hooting and hollering at all the girls and boys walking by, trying to lure them into the store to buy something. And then the negotiating would begin. It was next to impossible to get these places to tell you what the final cost of your t-shirt would be until after they pressed it. That $5 t-shirt advertised on the wall would suddenly skyrocket to the $20, maybe more, depending on what decal you selected, and then another few bucks to wax over the print so it would hold up in the wash. Of course, none of these costs would be disclosed to you until it was too late, and oftentimes they'd try to rope you into buying a second t-shirt for a discounted price before giving you the tally for the one you actually wanted. It was an experience that left you feeling dirty and far poorer than when you first walked in. So when my kids asked me if I would buy them t-shirts last week as we walked the boards, I was quite leery. Even worse was the idea of trying to buy them in a store called Deja Vu. But this store looked as good as any. No loud, obnoxious club music blaring away, and "that guy" was nowhere in sight. A friendly Russian girl was the only person working in the store, who greeted me without immediately launching into the hard sale. Apparently, the shady practices of the past have given way to far more straightforward pricing: all blank t-shirts are priced as marked and any decal is free with each purchase. $5 more if you want the wax protection. In the end, I escaped unscathed. Two $9.99 t-shirts, each with a decal of my kids' choice, plus the $10 to protect them both. That latter part may very well still be a scam for all I know, but at $15 a shirt, I felt like I got a good deal. Would have cost a lot more 20 years ago, believe it or not. #progress

Ross Dress for Less - De un paseó en España Madrid

Ross Dress for Less

2.7(12 reviews)
3.6 mi
•$$

Another stop during my rainy stay at the beach…read more This has all the stuff Ross normally has, but certain items stood out in greater number (like similar stores nearby) as stock geared toward rental home needs, vacationer needs, and seashore needs. For example, they had a bunch of small coolers (for bait or small catches), or for taking something to the beach. Useful, for sure. I didn't need it for those puposes, but I still bought two smaller sizes so I could keep frozen groceries in it when I trek out to do a million errands, and need to keep stuff cold while I make the rounds. It was a great deal, and will definitely work at the beach for me as a secondary use. This Ross was much better kept than the one I last visited in Key West a year ago (there aren't many near my home). It was well lit, clean, interior felt newish, merch was attractively presented, well stocked, and easy to navigate. In addition to the coolers, I had to get a Lacoste alligator towel! Straight out of The Preppy Handbook (yes, that's a real book). It was so 80s and too funny, I had to get one in blue. It's going to be my son's beach towel! I was surprised Ross had a deal with Lacoste because this was not a knockoff, the label legit says Lacoste. They also had weed socks and all kinds of crazy stuff in the Young Mens' section. This is the first time I've seen such stuff in such a large box chain store. I mean, Spencer Gifts, sure, but Ross? Staff was friendly, but while multiple associates were on the floor, only one register was open, which created a line, and was unnecessary. So they lose a star there. I had fun looking around but wish I had more time. I left happy with my deals, and wishing they had a store closer to me!

[952] 7/17/2018…read more Plenty of parking in this large strip mall parking lot. I stopped in for capris and it was the only thing they didn't have (well they only had the jean kind). I did pick up a few other things as They have a large selection of items They must have a large theft number there as the fitting room attendant wanted to see how big my backpack purse was. She wanted me to hang all the clothes before she counted and gave me a number. I'll be back as they have a large selection

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Ross Dress for Less
Ross Dress for Less
Ross Dress for Less - Ross, Rio Grande -- 90s calling!

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Ross, Rio Grande -- 90s calling!

Kona Surf - menscloth - Updated October 2026

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