came in to purchase xmas gifts. great deals. very kind & helpful staff! Kona is a wildwood staple…read more always updating with new designs & styles.

Love this store we visit every year. They have the Softest sweatshirts, and shorts ever!read more

The friendliest staff!…read more I saw this new thrift shop posted on social media so I had to visit. I'm glad I did as i found some cute items. The staff was friendly and there was parking out front in this strip mall. I'll be back all summer :)

This was a definite win-win. Marguerite is amazing,adorable and friendly also very customer focused…read moreI found some really great deals They have a great selection and the prices you can't beat .

I can distinctly remember the experience of trying to purchase an iron-on t-shirt on the Wildwood…read moreboardwalk in the 80s and 90s: dance music blasting out of every store, "that guy" standing outside, hooting and hollering at all the girls and boys walking by, trying to lure them into the store to buy something. And then the negotiating would begin. It was next to impossible to get these places to tell you what the final cost of your t-shirt would be until after they pressed it. That $5 t-shirt advertised on the wall would suddenly skyrocket to the $20, maybe more, depending on what decal you selected, and then another few bucks to wax over the print so it would hold up in the wash. Of course, none of these costs would be disclosed to you until it was too late, and oftentimes they'd try to rope you into buying a second t-shirt for a discounted price before giving you the tally for the one you actually wanted. It was an experience that left you feeling dirty and far poorer than when you first walked in. So when my kids asked me if I would buy them t-shirts last week as we walked the boards, I was quite leery. Even worse was the idea of trying to buy them in a store called Deja Vu. But this store looked as good as any. No loud, obnoxious club music blaring away, and "that guy" was nowhere in sight. A friendly Russian girl was the only person working in the store, who greeted me without immediately launching into the hard sale. Apparently, the shady practices of the past have given way to far more straightforward pricing: all blank t-shirts are priced as marked and any decal is free with each purchase. $5 more if you want the wax protection. In the end, I escaped unscathed. Two $9.99 t-shirts, each with a decal of my kids' choice, plus the $10 to protect them both. That latter part may very well still be a scam for all I know, but at $15 a shirt, I felt like I got a good deal. Would have cost a lot more 20 years ago, believe it or not. #progress

I really enjoy this shop but rumor has it that 2025 was their last year. I especially love their…read moreDiamond Beach merchandise. The store has a lot of colorful items and every kind of souvenir under the sun. The prices vary. You can find some awesome sale items. I got a gorgeous stained glass dolphin wind chime I'll be giving as a gift. While I'm excited for the owner who is retirement ready, I will miss this store. Many of my family members have enjoyed this darling shop over the years. God Speed and Good Luck in your well deserved retirement.

they have the best clothing and souvenir items. Every time I shop there I find something newread more

This beach themed clothing store mostly carries there own brand of clothes. The quality of their…read moreclothes is very good and the prices are about average. They constantly change their merchandise but still keep the favorites in stock. I would suggest grabbing a hooded sweatshirt and don't leave without a blanket. The blanket is extra large and made from the same material as the sweater (perfect for a winter night at the beach).

Great store with quality products. Customer service is top notch. Highly recommend stopping in.read more

Good thrift store . Great location . Very close to the beach . They were open early ... they have…read moresome good collection of clothes , shoes etc. very nominal price . We liked a few and bought them. Parking is tough ! They don't have a parking of their own . Parking outside is tough to get and also it is paid .. it's about 5$ an hour .. good shop overalll...

Got some great bargains. Good prices and very friendly staff! Would definitely go back.read more

Very cool boutique on Wildwood boardwalk. Owner is fantastic and fun. Clothing is all quality new…read moreand hip. So much to choose from. We have made multiple shopping trips there. Definitely not the tacky T shirt shops. It's a must go and shop.

Good selection of t-shirts and other Wildwood clothing. Prices are good if you shop the sales.read more