This is my second year visiting Boutique at the Beach and while last year I found many more items…read moreto purchase, as did my mom, I was still happy with what I found. I spent about $180 on 4 sale bras, a camisole, a leather fall top, and a pair of casual summer pants in a funky print. The bras I purchased last year, also on sale, have become my favorites so I was looking to add more. At this time of year all the jewelry is 50% off as are many other items. They carry some new fall and winter items as well as plenty of after season summer outfits, from mix and match from an Italian company, to mother/daughter bathing suits, short shorts and long trendy jeans. I visited California this summer and many of the items have a distinctly California coast vibe to them. One lady was shopping for a long dress and she looked good in at least two of the ones she modelled, all on sale for 50% off. Last year my mom purchased a number of the Italian one size outfits and was looking to add pieces to them, but the sizing this year was smaller than last year. The proprietor told us many people had trouble with the sizing this year which may account for why she had more left than one would want end of season. I find the items to be affordable for a bit higher end beach wear especially at off season. The proprietor knows her merchandise and is very helpful with questions about fit and quality. I know all of the items I purchased last year became wardrobe favorites, and I was slightly disappointed not to find the same number items I really wanted to take home. Never the less we may make one more stop before the week is out. I would say the clothing and accessories are mid priced for a beach town, different than you find in other stores, a bit beach trendy and would appeal to a mature buyer for some items and a younger buyer interested in California style beach wear. Let me say it is further up 3rd Ave than most of the shops so you can miss it, but there is convenient parking and worth a visit if you are shopping in the area.

A favorite activity of mine when I travel is to go boutique shopping. I have my favorites in CA.,…read moreVA., and MD. BUT, I have to admit I may have found my most favorite a few hours from home and right near my second home. Boutique at the Beach has some of the most adorable CA style clothing I have come across outside of CA. And the prices? They are extremely reasonable. I purchased 14 items on my first shopping trip there- I couldn't stop! I will definitely be a frequent customer and stop by often to make some additions to my wardrobe! Thanks for such a cute shop!

Lovely location, lovely store and lovely people. Best store of my vacation!!!…read moreLove the memories of wearing my LIG shirts and being here.

Good quality shirts for both men and women! The designs are clever and unique! Luv this store .read more

I absolutely love Tiger Lily!!! A hidden gem in Avalon. The owner is so nice and always has the…read moremost trendy items in store. The store serves all ages and clientele. I've seen tweens to grandmothers in the store and there's always something for everyone. Wether it's Miss June or Scout or Good American or Sanctuary even the brands are versatile. The owner is on point and even watches Instagram videos to show how to use the fashion tape by Kim Kardashian's line. She also explained how Good American shorts fit a more athletic frame and why they're a great buy. Lastly, she listens to her clients and they asked for more bags for weddings so she listened and bought bedazzled bags to make her clients happy. Fully stocked store which is amazing for this day in age in retail. Parking in front and parking lot on side. Very affordable prices. The pieces in the store consists of undergarments, athlesurewear, contemporary, maxi dresses, jewelry, repurposed Chanel buttons on bracelets. local Artist paintings, mason jars for mixed drinks, bags for going out, you want it, they got it. 10/10 recommend this store which is an Avalon treasure. #bergerknowsbest

Spent rainy afternoon in Avalon shopping and discovered this delightful boutique. Staff person(s)…read moreknowledgeable & friendly. Store has open door to new younger shop next door. Merchandise competitively priced and plentiful in stock. Would highly recommend!

Popped in with my girlfriend to brows and I loved how clean and minimalist the lay out was, very…read moreeasy to shop but does limit the inventory. The staff was nice but being 22 and looking younger I think they assumed I wasn't going to buy anything and didn't bother assisting past a greeting. Other than that it's a nice place with great quality items!

This is my second visit to this very cute seaside shop. Last year I caught a fabulous end of summer…read moresale. This year I invested in some unique Eagles football items for the discerning fan of which I live with two of them. I was disappointed the jewelry wasn't on sale as last year I bought several unique pieces. I tend to go crazy for 50% off. The children's clothes are precious and there is lots of little kid kitsch. The store was very busy with shoppers during this visit. I spent $100 on misc items. There are lots of quality beachwear items and gift wares as well. I enjoy this shop and the proprietor, whose choice of goods and prices is very favorable. Sadly I got spoiled by last year's end of season sale prices. However my credit card was happy.

LOVE Serendipity! What a super cute store. I have some wildly colorful and fun earrings, and…read moreawesome sundresses from here. They have gifts, and sun gear, and all types of accessories. Check it out! Oh, and the end of Summer sale is killer!

This is cheap stuff bought wholesale. The service is the worst. They are a chain shop support small…read morebusinesses in shore towns.

Making Waves in Cape May is a great place to get quality T-Shirts and Sweatshirts. I was lucky…read morethat I went on sale days after Christmas and New Year's. Sonja checked me out with my sale items. she was very friendly and pleasant. Sonja went over and above in customer service. Sonja had a great attitude and she was very helpful. I highly recommend this clothing store.

Such a great place, there was a large selection of jewelry and knickknacks. Would definitely go…read moreback for some Christmas presents

I absolutely fell in love with this shop while at the Jersey shore. Tangerine's offers stylish,…read morecomfortable clothing, beautiful hand crafted jewelry, handbags, inspirational items and more! If you are in the area this is one shop you do not want to miss!

I Saw a sign that said 50 to 70% off so I stopped in and I'm glad I did because it is my first time…read morein the store although I visit Cape May 20 or 30 times a year. Once inside I saw great quality clothing. The staff is very friendly and helpful and I walked out with two new, high quality shirts. I'd recommend this place to anyone.

I love the selection of ladies and men's clothing. They are a bit pricey just like every thing else…read morethese days . They have just what I was looking for . Service was good the store gets crowded .