I've been purchasing Kiernan Farm's dry-aged, grass-finished beef for going on four years now, and I will never go back to buying supermarket beef, ever. I know die hard beef people claim grass-fed beef is inferior in taste but having just wolfed down a burger made from their spectacular ground beef, I have no nostalgia whatsoever for the supermarket patties of my youth. No flavor whatsoever is compromised; it's simply a matter of knowing how to cook it. (In a nutshell-- don't overcook it.)
I'll never be a vegetarian but I try not to eat red meat except for grass-fed beef from trusted sources such as Kiernan (the occasional Shake Shack burger notwithstanding). Now if you'll excuse me, I'll step off my soapbox and go eat another burger. read more