Fast review: great customer service tailored to the individual customer with prices consistent with…read moreother retailers. In depth review: This is not a typical shoe store - it's very much a customer experience store. Having never been to a specialty running shoe store, I expected to walk in and see rows of shelves with model shoes on top and boxes of those shoes in different sizes below. This is not that place. When I walked in, I was greeted by an employee who asked what I was looking for in a shoe and then invited me to step onto a machine that imaged my foot pressure (no additional cost). He then reviewed the image with me l, talked about specific foot issues I've experienced, explained my personal foot needs based on the image, and had me sit down while he went back and started grabbing shoes that would meet my needs. If anything, he probably had me try on more shoes than I needed. But he was thorough. He talked me through sizes, widths, and supports, pointing out different features of each shoe. Truthfully, he'd found my perfect shoe in the first 3 or so he brought out, but he kept going back looking for more options. The time involved from arriving until buying was still less than 20 minutes, so the attention to detail was great but not wasteful. Running shoes are expensive - not just here but anywhere. I'd expected a bit of mark up for the customer attention time, but that wasn't the case. I got great shoes for the price I saw them for online (yes, I did look at prices as he went back looking for more options). There was no pressure to buy a certain pair, and I didn't sense any attempt to oversell or get me into a more expensive pair. It would have been nice to have seen prices on the shoe boxes, though. We never talked about price points or how much any pair cost until I made my decision and paid. And perhaps that's for the best in terms of finding the best shoe for my feet. Would I go here again? Absolutely. Would I recommend it to others? Absolutely.

Very nice people. They let me try on many different pairs of shoes. We found the best fit and we…read morehad them ordered! Knowledgeable and kind staff. I would definitely come back to buy more. If I would have ordered online, I would have ordered the wrong size. Shop locally!

Absolutely without a doubt the best place to get name brand work boots. They don't always have…read moreexactly what I want , but all I have to do is come back in a few days and the inventory changes. It's worth the extra trips because the discount prices always make me smile. I've never had a bad experience. The staff is knowledgeable and super helpful. I'll always do my business with them as long as they are still in business. You can't go wrong with Beckys Discount Shoes​

A secret shoe store! It looks like nothing special on the outside.... but it's filled with designer…read moreand name brand shoes inside! The prices are fabulous! I purchased a pair of Frye boots for $129.00! I will definitely be back!

I'm shocked that Diprima's doesn't have higher reviews. It is a really well stocked shoe store. I…read morewas looking for a particular manufacturer while I was visiting from Va. They had the style I wanted it in my size. I like that the inventory is out for customers to try on. W/o an employee running back & forth to stock room. I was offered help several times. Purchased 2 prs, as it was early in the day. Never purchase shoes early in day, due to swelling (this happens to everyone). One pr didn't work out. Planned on returning, but they have such a nice selection, ended up exchanging for another pair. So 2 prs came home with me. I plan on visiting again when I am in the area. Rome & surrounding area you have a gem of a shoe store. Loved their boot selection!

Thanks ! Came in today for shoes to work at a horse rescue with a high of 32 F . They were helpful…read moreand found me some comfortable work boots that are keeping my feet warm right now . Appreciate the customer service

The Early Way of Broad has an amazing selection of sneakers and apparel! The ONLY store in Rome…read morethat ACTUALLY sells real life DRIP! The store is consistently adding new items daily to its' shelves! Great energy and people when walking in! The staff is very polite and professional!

What a delightful experience! Took my sandals in for new soles and heel caps. I live a half hour…read moreaway, and the gentleman repaired them within a few hours to save me a trip back! Great service, excellent t work and a fabulous price!

BEWARE OF THIS SHOP!!! I took a pair of brand new western boots to this place to have one small…read morearea on the side that was folded in and rubbed my ankle molded out a little. They told me it would take a few days. After calling them several times with no response I finally showed up to get them 3 weeks after dropping them off. I was shocked to find a 2" long rip in the side! The older man in the shop told me he did not rip the boot and that I had brought them in like that! Absolutely not true!!!! He was very argumentative, loud and rude...I left with no compensation or even an apology. Never again!!!!! Of course, I did not want to put any stars but some how I couldn't take it off(??)

Last year's visit to buy a pair of running shoes didn't create lofty expectations, but I expected…read morebetter than this. The store was merchandized to create the illusion of many choices when in fact there were few - the same shoe in two colorways and four or five of each on the wall, for example. None of the staff was eager to help.

Visited Paula's when I was in town in Rome to visit family. My niece took me here because she loves…read moreshopping at Paula's and I can see why. They have a huge, huge selection of clothing for women as well as shoes and accessories. There is also a men's section which is not as vast as the ladies but offers, jeans, shirts, hats, and some shoes. You can find some unique items here ranging from a neon sequined happy birthday shirt to a nice summer dress or even some wranglers. Great selection, and all of the staff was very friendly and helpful.