I have never written a Yelp review, but my experience at DiPrima's yesterday leads me to express my concern. While there is little doubt that DiPrima's offers a nice selection of shoes in contrast with other local offerings in the Rome area, their customer service policies leave much to be desired.
I shop the majority of my families shoes from the Atlanta market or Zappos. But, I feel good shopping local and try to do so when I can. Hence, at my stop in DiPrima's yesterday, I quickly spent over $300 at the "outlet" and then went into the main store. I was in line to pay for a pair of UGG boots for my daughter when she (age 4) started to say with urgency that she needed to use the restroom.
I remember several years ago shopping DiPrima's when my son was around 3. When he needed to use the restroom, we were made to feel like pariahs but we were allowed to go under strict supervision. Yesterday, with that awkward experience still in my mind, I asked as kindly as I could if we could please use their restroom as it was a real emergency. The saleslady who had just closed my transaction on the register told me that they were so busy that they just couldn't spare anyone to walk me to the restroom.
I understand that because the restroom is through the stock room they want a salesperson to monitor for shoplifting. But here's my problem with that: this isn't a such a huge operation that there isn't room for discernment in their policies. We've just purchased several hundred dollars of goods and yet we are not trusted to walk to the restroom? I would gladly- actually happily- leave my bags at the front desk to ease their concern. I'm not going to spend between 300-400 dollars if I'm scheming to steal shoes from the stock room and stuff them down my 4 year old's pants.
Many other shops in Rome and other cities have restrooms through their stock room and make the customers feel welcome to utilize their facilities. I enjoy shopping at stores like these.
I will no longer shop at DiPrima's - which at my past and current expenditures (~$1000/year) in their store is probably not a huge loss to their bottom line. However, I could spend much more if the shopping experience was more pleasant. I've been treated with more care at Saks, Neimans, and Bloomingdales, where I am certainly not among their top tier of customers. It's just not worth the frustration when every brand offered at DiPrima's is available through websites such as Zappos or with a quick drive to Atlanta. Shopping locally boils down to a matter of convenience for me - not necessity. I am sad to say this is one place I will NOT shop local. read more