The boutique store is located in the very end of a deep alley. They carry a lot of creative items,…read morelike flowers, jewelry, and table decorations. It's small and packed, but I think it's worth wondering around if you happen to be nearby.

This store is out of my price range so I couldn't buy anything, but I appreciated how gorgeous and…read morewell-made everything there is. The linen clothes! The linen napkins! Every single thing in their store downstairs upstairs is gorgeous and U would happily buy it if I could. The saleswomen are also very friendly. 100% will come back and shop here if I meet my business goals this year.

I loved that they had a sell section towards the back of the store. I bought a cute sweater for 40…read moreor 50 dollars that usually would be around 200 dollars full price. The service by the store owner was very good. They had cute headbands at the front of the store along with jewelry and also stationary.

This place is a new gem. They have classic pieces, ethical brands and some vintage goodies. The…read moreowner was helpful and complementary. I got a new classic denim jumper that fits amazingly! I highly suggest popping in this store!

My favorite type of clothes shopping is at a local small business with personal service. I found it…read moreall here at a store located on the Ojai arcade since 1985. The owner assured me the white linen jacket was guaranteed to not wrinkle and he was right. It still looks perfect after I packed it and wore it on a cruise. On my latest visit I found a pair of the softest leggings ever. Prices are in line with the high quality, and sizes are limited. I was happy to find out about their online shopping too.

Lovely selection of unique clothing that is made well…read more Customer service is excellent... I have been going to this store for many years

Cute country shop Very interesting place. Recommend to…read morevisit and chill. So beautiful

I had high hopes for Blue Ojai--the store is beautifully curated and clearly put together with…read morecare. But unfortunately, the customer service left a lot to be desired. As someone visiting from out of town, I immediately got the sense that I wasn't particularly welcome. The staff were cold, disengaged, and made no effort to be friendly or helpful. It was hard not to feel like an outsider. What was most disappointing is that even after making a fairly sizable purchase, I didn't receive so much as a "thank you." No smile, no acknowledgment--just silence as I walked out the door. It's unfortunate, because the space and product selection are great. But a store's energy is shaped by the people who work there, and in this case, it really took away from the experience. Hopefully, the staff can work on being more open and kind to all customers, not just locals. My visit was the week of 6/19/2025. Do better ladies.

Lovely small boutique with great style. Clean beautiful space, well curated items, friendly vibe…read moreand attention to detail.

I love Barbara Bowman! I recently purchased a blue skirt and top and it has given me rave reviews…read more So many compliments and all want to know where I found it. Where else but Barbara's in Ojai.

This is a nice clothing shop in downtown Ojai. Fun fashion and some great cards and accessories…read more Really helpful service. Moderate pricing. Nicely laid out and good lighting.

Shoppers BEWARE…read more Yesterday I purchased what I believed was a genuine black leather purse from this shop (along with other items). The purse was tagged and sold as leather for $300+. When I got home, I discovered it's actually vegan leather. Even worse, after wearing it briefly, I developed an allergic reaction around my neck. My skin is very sensitive to synthetic materials. I called the store the following day and they admitted the bag was vegan leather--but refused to offer a refund or any solution, citing a "final sale on accessories" policy. This is misleading marketing and false advertising. Charging leather prices for non-leather goods, then hiding behind a final-sale policy, is unacceptable. Do not shop here or if you do please double-check everything before you buy. I would not trust their labeling or policies again.

Wonderful store. So beautiful inside such great selections. All women's businesses. The fashions…read moreare classy and fun. And there's footwear and household. Go for a fun treat for yourself. It's really a great store. It beats prices and fashions all over Ojai

I don't know why I never popped inside Ojai Clothing before. On my last visit to Ojai, this past…read moreweekend, I had more time or shopping. The store has a nice window display, it got my attention. The merchandise is fun, casual, original and "made in Ojai". Pretty cool t-shirts, skirts, home decor items. The prices are reasonable, very good customer service. Nice, big space, it keeps going back. This is definitely a cute store I'm gonna shop at again. The style of their clothing fits me and the space makes it for a relaxed shopping experience.

I walked into this store and the lady was VERY rude to me for forgetting to put on my mask. I don't…read moremind wearing one, but the way she treated me was unacceptable. I left immediately and went to the next store. My 7 year old son wandered back in without me knowing and she yelled at him "get out of here. I've already told you people to get out" Absolutely unbelievable. I own 2 retail stores so I know that there are many ways to respectfully require masks and I generally make allowances for mistakes, but this was too much. Terrible, terrible customer service skills.