This is my go to for clothing! The owner has impeccable taste and carry's the top lines such as…read moreFrank and Eileen, Niki Logan , Mother Denim to name a fraction of what's in this lovely shop!! Her staff is friendly and helpful. Always such a pleasure to shop here.

Julia Rose & Co. is my favorite boutique in Ojai. I always find something special here--whether…read moreit's a beautifully cut shirt from Frank & Eileen or a standout piece from Nili Lotan. The selection is thoughtful without being overwhelming, and the whole space just has a great energy--welcoming, calm, and really well curated. What I love most is how easy it is to shop here. The owner, Taffy is warm and helpful without hovering, but there's a relaxed vibe that makes you want to stay and explore. It's rare to find a store that feels this personal. Definitely my go-to when I'm in town.

I bring many of my clients to Danski Blue. We always find…read moresomething magical. Thank you Danski for having such special designs! Jennifer

Guy was rude and super overpriced. $400 for a sheer cover up. He didn't even allow us to touch…read moreanything how do you wanna sell something if we can't even see it couldn't even enjoy looking at anything because he kept staring at us because were not from here.

I loved that they had a sell section towards the back of the store. I bought a cute sweater for 40…read moreor 50 dollars that usually would be around 200 dollars full price. The service by the store owner was very good. They had cute headbands at the front of the store along with jewelry and also stationary.

This place is a new gem. They have classic pieces, ethical brands and some vintage goodies. The…read moreowner was helpful and complementary. I got a new classic denim jumper that fits amazingly! I highly suggest popping in this store!

My favorite type of clothes shopping is at a local small business with personal service. I found it…read moreall here at a store located on the Ojai arcade since 1985. The owner assured me the white linen jacket was guaranteed to not wrinkle and he was right. It still looks perfect after I packed it and wore it on a cruise. On my latest visit I found a pair of the softest leggings ever. Prices are in line with the high quality, and sizes are limited. I was happy to find out about their online shopping too.

Lovely selection of unique clothing that is made well…read more Customer service is excellent... I have been going to this store for many years

Cute country shop Very interesting place. Recommend to…read morevisit and chill. So beautiful

I had high hopes for Blue Ojai--the store is beautifully curated and clearly put together with…read morecare. But unfortunately, the customer service left a lot to be desired. As someone visiting from out of town, I immediately got the sense that I wasn't particularly welcome. The staff were cold, disengaged, and made no effort to be friendly or helpful. It was hard not to feel like an outsider. What was most disappointing is that even after making a fairly sizable purchase, I didn't receive so much as a "thank you." No smile, no acknowledgment--just silence as I walked out the door. It's unfortunate, because the space and product selection are great. But a store's energy is shaped by the people who work there, and in this case, it really took away from the experience. Hopefully, the staff can work on being more open and kind to all customers, not just locals. My visit was the week of 6/19/2025. Do better ladies.

Lovely small boutique with great style. Clean beautiful space, well curated items, friendly vibe…read moreand attention to detail.

I lived in Ojai for many years and although I owned my own shop, I enjoyed shopping at Barbara…read moreBowman. Unfortunately, all of the beautiful clothing that I purchased has been lost in transit from Scotland to California and I am hoping to replace my gorgeous collection via online shopping. Is this possible? Thank you. With love to Barbara from June Browning. ej.browning@yahoo.com

This is a nice clothing shop in downtown Ojai. Fun fashion and some great cards and accessories…read more Really helpful service. Moderate pricing. Nicely laid out and good lighting.

Shoppers BEWARE…read more Yesterday I purchased what I believed was a genuine black leather purse from this shop (along with other items). The purse was tagged and sold as leather for $300+. When I got home, I discovered it's actually vegan leather. Even worse, after wearing it briefly, I developed an allergic reaction around my neck. My skin is very sensitive to synthetic materials. I called the store the following day and they admitted the bag was vegan leather--but refused to offer a refund or any solution, citing a "final sale on accessories" policy. This is misleading marketing and false advertising. Charging leather prices for non-leather goods, then hiding behind a final-sale policy, is unacceptable. Do not shop here or if you do please double-check everything before you buy. I would not trust their labeling or policies again.

Wonderful store. So beautiful inside such great selections. All women's businesses. The fashions…read moreare classy and fun. And there's footwear and household. Go for a fun treat for yourself. It's really a great store. It beats prices and fashions all over Ojai

I don't know why I never popped inside Ojai Clothing before. On my last visit to Ojai, this past…read moreweekend, I had more time or shopping. The store has a nice window display, it got my attention. The merchandise is fun, casual, original and "made in Ojai". Pretty cool t-shirts, skirts, home decor items. The prices are reasonable, very good customer service. Nice, big space, it keeps going back. This is definitely a cute store I'm gonna shop at again. The style of their clothing fits me and the space makes it for a relaxed shopping experience.

I walked into this store and the lady was VERY rude to me for forgetting to put on my mask. I don't…read moremind wearing one, but the way she treated me was unacceptable. I left immediately and went to the next store. My 7 year old son wandered back in without me knowing and she yelled at him "get out of here. I've already told you people to get out" Absolutely unbelievable. I own 2 retail stores so I know that there are many ways to respectfully require masks and I generally make allowances for mistakes, but this was too much. Terrible, terrible customer service skills.

If there's one store in Ojai that is a must, this is the place. I alway love coming here to see…read morewhat they have on display. It's not your typical window storefront. You're greeted with a long walkway into a garden. Like the entrance to a secret garden. Plants covered to make it into a canopy. Tons of plants as well as garden trinkets all lined the walkway. Loads of things hanging from the walls as beautiful garden pieces that can be for outdoor or indoor. Once inside which is like a secret garden which there's loads of amazing pieces. Homeware, garden items with both indoor and outdoor pieces. The store inside has so many cute jewelry pieces, home decors, a baby section with loads of cute clothes and toys. Loads of gifts for any occasion as well as some apparel. They also have such an amazing collection of decorative pillows all with beautiful prints. It's a garden center meets home decors. Such a beautiful spot for a wander through. Also, the walkway is a major spot for photos as we always have encountered people striking a pose. One of the best kept secrets store of Ojai. Maybe not secret but a must see whenever you're here. I'm Sure there's something that will catch your eyes.

I LOVE this serene little shop, and I ALWAYS visit it when in Ojai. I have brought any and all…read morefriends and family that visit me here as well. I love the alley entry with decor for your garden and outdoor spaces, and the inside is darling as well for interior goodies and feel goods. The things sold here are so finely curated, and so unique. You will slow down, exhale, and look at so many things while in this darling store. And, like me, you will return and bring others to enjoy its charm.