I hate when a coffee shop's only value is their aesthetics and not the quality of their coffee. I…read morewould love to go to an aesthetically pleasing coffee place and not feel guilty for spending 8 dollars on a drink that tastes like battery acid.

REAL GREAT COFFEE!!…read more For the coffee appreciator in your world this is the place. Incredible full flavors of just toasted beans to thoughtfully baked treats don't miss the perfection of 11th Hour Coffee. The vibe is artsy in a well decorated coffee slash bar.Have been here many times and have never missed the Cardamom cake. Ten Stars & ten hearts!

I've lived in Santa Cruz for over 20 years, and this Verve location has always been one of my…read morefavorite coffee shops in town. The staff has consistently been friendly and welcoming. One of the things I actually love most about this location is that the baristas always seem like they're having fun and enjoying being there. This space has such a positive atmosphere and the workers always being giddy behind the bar make the space even better! They've also always been incredibly sweet to my daughter whenever we come in. I obviously can't speak to someone else's experience, but I really doubt anyone was laughing at you personally, it very easily could have just been an unrelated conversation happening behind the counter. I've only ever had positive experiences here and think the staff deserves some credit for creating such a joyful environment in a world where we are often told not to!

if you're looking for a cute coffee shop to vibe in...this is not the place. the employees are…read moreunnecessarily rude which I've never gotten at the other Verve on front street. If you're going to a Verve, definitely go to that one. This one's less busy and safe to say I understand why now... also matcha lovers beware!!! A small matcha with nondairy milk comes out to be an upwards of ten dollars and has zero matcha taste to it. It genuinely tasted like they poured milk in a cup and then added a drop of green food coloring to it. I recommend cat and cloud one street over! They're all super friendly there so the ambiance is a lot nicer

Finally... a coffee shop that gets the job done…read more We're in town for a long weekend and spent way too much time trying different coffee places downtown, mostly because every single one was pushing medium roast like it's the only one allowed Then we found this place, real dark roast. And not just any dark roast, it's called Sweet Italian. Not quite bitter or burnt. Just bold, rich, and exactly what I needed If you love coffee that actually has depth (not gently toasted), come here, this spot saved the weekend.

Great coffee shop on the main street downtown. We only had the cold brew but it was so good we…read morereturned for more the second day. Coffee had great flavor and they have alot of delicious looking baked goods. Liked the vibe and the friendly service. We are Peets fans but will return here next time we are in Santa Cruz.

Here's my review even though I got a drink I couldn't drink this isn't my first time here. I love…read morethere mocha and chai. I love whatever beans they roast here and the vibe is nice. The employees are also nice. I like how they have a big patio and is a neighborly vibes. I wish there was a number I could call because I wanted to tell them about a drink today 03/15 it was way too sweet and I couldn't do it. but other than that love this place

This place is super cute and a joy to visit. The baristas were all very friendly: everyone, from…read morethe person taking orders to the folks preparing coffee, said hi and thank you. The pasties from Manresa bread are killer. I got a chocolate banana bread that was decadent. My son got a very flaky Kouign Amann that he really enjoyed. The coffee is also quite good. I got an oat mocha that had a light dusting of cocoa powder in the crema and it was delicious.

I absolutely love this Verve location! Their vanilla latte is hands down one of my favorites --…read moreit's consistently delicious and never disappoints. The staff here are super friendly and welcoming, which makes the experience even better. Service is also really quick, so even during busy times, you're never waiting too long for your order. Overall, this Verve location is one of my go-to coffee spots, and I'll keep coming back for that vanilla latte every time!

Perfect stop on a rainy day! Swung in to start my New Years right - the place is cute, no inside…read moreseating, more of a counter inside the warehouse but super industrial and cute Walk in the door on the right to order, out the door on left with items - I might have stood behind the people on left waiting to order for a few before I realized my mistake ;-) Ordered the Cardamom White Chocolate Mocha and it was phenomenal !! The flavors just meshed together and were so good I was super happy to see they had gluten free treats, in a separate space than the gluten ones, so I grabbed the cranberry polenta pastry - that was also heavenly! They had 3 different g/f pasty options when I was there It was raining so I didn't get to enjoy the outdoor seating but I'll def swing by again when I'm in town

Cool spot that I had been wanting to try for awhile since they were in Downtown. But their employee…read more+ customer service was not great. We walked in as a family (me, husband, our baby) and while we were deciding what to order husband asked for the restroom code. The tall male employee looked us up and down and said so, you gonna buy some coffee? Husband said yes...why? The employee said "I just need to know if you're planning on buying something or just here to use the restroom . " Why would we come up to the counter , peruse the menu and bring the baby inside if that was our only goal? It was so off-putting. Anyhoo, the interior was nice all black and some sort of rock/ metal playing. There's magnetic tiles to Create your own conspiracy or statement and other conspiracy type decor . I got a 5G is killing our bees which was nice and smooth flavored espresso drink and husband tried the NZT 49 which he liked. but only thing is we regretted not trying a black cold brew or shot of espresso to really taste their coffee. Maybe next time. And hopefully next time that particular employee will chill out a little bit on their restroom. Might I add, this was my 2nd attempt to go to this location. The first time they were randomly closed at 1230pm. Wish they would at least post a heads-up online or something.

I've been trying to visit this particular coffee shop for quite some time now! Every time I swing…read moreby they were always closed or I just missed them! Lol I would always wing it and never take a picture of their store hours either! So I'm sure it was operator error! I am so happy for this particular brick and mortar because the first time I met the owner was on a bicycle on West Kliff or maybe East not to show I used to walk a whole thing during the pandemic! He was a really cool gentleman selling coffee on a nice looking bike and everything was clean, cut! Their menu items have changed and I'm glad he got more coffee companies to collab with! I loved my Stimulation Theory- it was smooth and had great frothy flavor with the perfect accent of cardamom! Everything within the Cafe is black and there a lot of joint seating areas. Granted when I got there, the individual spots were already taken. I sat an area meant for a larger group. I also enjoy the death metal music, grated it was played at the normal coffee shop volume level. Hee. So I've never actually HEARD that style of music at such a low decimal level, so it actually was quite comedic to me. At the same time, I'm glad it wasn't super loud like other rock shows I've been to! But still very much a vibe!! I can't wait to go back and try other drinks and pour overs that they have!! I can't wait until they get pastries or some sort of pop-up since I love my carbs! Hee

To the point service, not fake overly friendly & chatty, which honestly was super refreshing and so…read moreappreciated before I've had my morning coffee! Great coffee, great sandwich, convenient location, I'd come here again if I'm passing through or staying in Scotts Valley.

Such a cute place to stop by and grab some caffeine. My husband and I were on our way to Santa Cruz…read moreand needed a caffeine. It was right off the freeway. I try to get something different all the time. The peanut butter was perfect. It was rich and tasty. Enough energy for our random adventures. Would stop by here again. The service was nice and fast as well.

**OVERALL 3.5**…read more Coffee: 5 stars Menu: 5 stars Service: 3-4 stars, varies Food: 3 stars Marketing: 2 stars (hard to read signs that often mention items on one side but not the other side of a sign, so it's easy to miss) Prices: 3 stars (high prices, but it's the going rate for good coffee; but it is way too high for the food) Hidden Fortress makes a mean cup of joe! I'd just skip the food (just meh for the price).

Such a cute little spot. Inside of a business building on cedar street, the back street parallel…read morewith pacific ave. They have some seating inside, and I think a couple tables outside. The owner was serving and she was so nice. My daughter and her share a name. The coffee was good and the biscuit was delicious!!! And child approved hot chocolate. Their hours are kind of short but it's worth a stop in.