1. James Avery Craftman

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College Station, TX

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James Avery Craftman

5.0 (3 reviews)

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The Jewelry Store

The Jewelry Store

4.1(9 reviews)
2.4 mi

My fiancé and I designed my ring last August, so this review is long overdue, but I needed to share…read morehow GREAT our experience was with Chase & The Jewelry Store! We chose to do a custom design because after trying on rings at multiple stores, nothing felt right or looked like the ring I pictured in my mind. Not to mention my fiancé was investing in this ring so he thought it was pretty important that I love and wear the ring everyday!!! So, we decided to visit The Jewelry Store. Unlike other local jewelers who tried to charge $$$ to just share their ring sketches (some were literally just messy copies of my own drawings that I had shown them...), Chase talked with us about the process/budget and worked on the design until it was perfect for free. We knew we could trust him because not only did multiple people recommend him, but he also didn't try to put price tags on everything- it never felt like he was trying to sell us something or pull one over on us. They can create anything within your budget, whether it's making small changes in order to afford the design you want or offering new options so you can get the most for your money. They're passionate about their work which made designing the ring fun and proved that they genuinely care about the quality of their products- they treat you like family, not like a transaction. I'm IN LOVE with my ring and so happy that we went with their store. Chase not only brought my crazy vision to life, but he made the design even better. We will definitely be lifelong customers and will continue to recommend them to others. I always appreciate in-depth reviews when checking out a business, so more details + photos below if anyone is interested: 1. CUSTOMER RELATIONS: Chase and his dad NEVER ONCE tried to pressure us into a purchase throughout the process, which we especially appreciated as a young couple and first-time buyers of fine jewelry. They didn't try to 'upgrade' the design or force stones on us- he asked for our budget and respected it throughout each step. They never questioned it, never pushed it, and kept us from going over that price. We actually ended up using our own loose stone for the center stone and they never tried to convince us otherwise. They just wanted the ring to be what we wanted within our budget. 2. CREATION: Chase can create ANYTHING you want. He and his dad make sure your design is structurally sound as well to keep the stones/metal safe, and to make it comfortable to wear every day. With my ring specifically, he got the stones as close as possible and edited the design until it was smooth/sleek so it wouldn't catch on anything. He ensured the center stone would be secure and gave the head of the ring extra support with the setting- he even added weight to the bottom of ring band to keep it from moving on my finger. 3. COMMUNICATION: He never made us feel like the design process was a hassle- trust me, I'd know because it probably took a little longer with us since he had to deal with me obsessing over every detail. He was always excited and was always patient, even when I sent a million ideas/comments. So Type-A people, you can 1000% trust him to get your design perfect and to keep you updated on every detail along the way. 4. ACTUAL RING: The best thing is that the ring in real life came out EXACTLY like the CAD design Chase created- actually it came out even better! I've had my ring for ~8 months now so not a long time overall, but not a single problem so far. He made design suggestions (i.e. metal colors for settings, stone shapes, etc.) which improved the ring, and made my crazy vision into something practical and wearable.

Honest & family owned. They've designed an item for me that was stunning & their advice about…read morepurchases have been very helpful

Photos
The Jewelry Store - Meet Robby, Michelle, & Chase Colwell. Robby is the Master jeweler with 30 years of experience and His son Chase has 5 years.

Meet Robby, Michelle, & Chase Colwell. Robby is the Master jeweler with 30 years of experience and His son Chase has 5 years.

The Jewelry Store - Jewelry Created By Chase

Jewelry Created By Chase

The Jewelry Store - Photo of my actual ring

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Photo of my actual ring

James Avery Craftman - jewelry - Updated October 2026

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