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IT'SUGAR

4.2 (71 reviews)
Closed 11:00 am - 9:00 pm

Services - IT'SUGAR

Gift shops

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Shelf
Jay L.

It'Sugar is a fun spot to wander into when you're walking around after or before dinner and looking to kill some time which is exactly what we did. It was nice that it stayed open late, and the store itself is super bright and clean, with that kind of organized chaos vibe you'd expect from a candy shop packed with color and variety. That said, I was a little underwhelmed by the candy-by-the-pound section. I was hoping for a bigger selection like other candy stores, but most of what they offer leans more toward packaged novelty and gag gifts. Still, there were some fun finds, including a small Harry Potter section which was a cool surprise. Service was chill and hands-off, which was fine since we were just browsing. Overall, it's a fun little stop if you're in the area but probably not a destination candy store if you're looking for bulk classics.

Entrance of store
Denise S.

Driving around DT spotted its sugar pulled over went inside. Bright and colorful. All sugars items nicely organized. Steve was friendly and helpful. When I say the best outstanding customer service thats what I mean. He was very nice. Cant wait to go back just for the convo

Interior
Romina T.

We stop by this candy shop when we are in Gaslamp with the girls. They always find unique candy and things to buys here! They have packed candy or scoop some of your favorites into a cute little clear bucket!

What are they selling here?!
Lori R.

This place was pretty whacky. It was crazy bright colors, overwhelmingly loud music and enough sugar to knock out an entire schools worth of children. I have celiac, and each candy was labeled with ingredients and what contained wheat so it was actually easy to find gluten free items. I also asked for clean tongs so I didn't grab ones that may have had cross contamination. All the candy was really tasty. This place is spendy, don't expect to drop less than $30 on a small to moderate haul. But it is an experience. I definitely satisfied that sweet tooth craving and then some. If I was in town I may swing in but not worth a special trip, ya know?

Entrance
Mignon T.

Anytime we came to San Diego, we make our way here! My kid loves just to wonder and look around. Cashier is always nice! It's clean and I love that it is t overly crowded and you can enjoy the ooo and aah experience.

Sunil R.

This is a trendy, fun candy store. They have several locations in the Bay Area as well which is where I am from. They have a lot of options including some adult options. Great place to pick up gifts which is what I ended up doing. I also got a pez dispenser for me as well for old time's sake which brought back some fun memories for me.

Cute glasses.
Angie M.

This is a fun little store with a ton of choices for candy... They have a little section that I called the "Bachelorette" section where we were able to buy some not children friendly items for our girls night out... and then there are a lot of options for filling a bag and buying whatever you want. There are a lot of fun items here, and definitely worth checking out!

Bulk candy and more at this candy store.
Courtney K.

Bottom Line: Prepackaged candy, bulk candy and novelties. Surprisingly, I enjoyed browsing in this store! They have cereal size boxes of prepackaged candy that are 2 for $20. The boxes aren't full and we are not talking high end truffles, but still, that feels like a good deal. They also have bulk candy too including my beloved Jelly Bellys. Finally, they have novelties like candy underwear and other things that are tucked in the back corner. Hopefully the kids never get that far!

Some of the adorable plush toys they carry
Attosa C.

Overpriced, but seriously, which hip candy shop isn't? At least there's LOADS of good stuff in this one, and lots of non-candy novelty items to lust after (or purchase). Beautifully lit store and nicely displayed items. My main gripe is not being able to be sure the little scoops for the by-the-pound candy aren't all over the place, and risky for those with nut allergies, as they were being used in the nut candy bins. Good luck finding parking, but that goes for anything in this area.

Front of store
Jennifer S.

Man, I walked outta this place buying nothing but feeling like diabeetus. It's much like Sugar Factory but more touristy and with a lot of variety and some gag gifts tossed into the mix (magnets, tshirts, etc). The bulk candy goes for some $6.98 for 1/2 pound and $13.96 for a full pound. Or you can fill a box for $14.99 but really why? (Hashtag cavities, hashtag diabetes.) You'll find all sorts of gummies, novelty candy, chocolate and even cereal and lots of old fashioned candy too. There's a whole section with imported candy from Japan, the U.K. and the like. Cute store, but rather overpriced. Definitely more of a tourist stop than a store for regulars. I would totally buy the box of cereal with just the marshmallows (can't believe General Mills hasn't thought of that one yet...)

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11 years ago

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11 years ago

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8 years ago

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8 years ago

I love this place because I can find pretty much whatever candy or sweet to fill whatever craving I'm having.

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10 years ago

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7 years ago

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Photo of Greg T.
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4 years ago

Took my daughter, she loved it. Great atmosphere. Good pricing. A little expensive but for the experience it is worth it.

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10 years ago

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8 years ago

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7 years ago

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7 years ago

Great place for a sugar rush. They have a great selection. The staff is super nice. Can't wait to go back!

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9 years ago

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7 years ago

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9 years ago

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11 years ago

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7 years ago

It's just a fun store. I've gotten plenty of gifts here. Fun to shop. It's always clean and the staff friendly.

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7 years ago

Omg.... so many options!!!! Clean, quality candy varieties and the price is right. Staff is friendly and helpful!!

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10 years ago

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10 years ago

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7 years ago

Chocolate taste like it was sitting in raisin. Which is nasty because I got chocolate almonds....

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11 years ago

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8 years ago

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11 years ago

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8 years ago

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Photo of Erik J.
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8 years ago

Sugar sugar everywhere! This place is a sweet tooth's idea of heaven. they have lots of hard d to find candies as well as the usual stuff.

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7 years ago

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10 years ago

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Photo of Jen G.
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9 years ago

This candy shop is the place to go! It will satisfy every type of sweet tooth. Get your sugar fix.

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10 years ago

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9 years ago

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11 years ago

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Page 2 of 2

Ask the Community - IT'SUGAR

Review Highlights - IT'SUGAR

It reminds me of a classy version of the Sweet Factory with a little bit of a wider selection of goodies.

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Kiko + Sven - Great candles

Kiko + Sven

4.7(57 reviews)
4.6 miNormal Heights
$$

I have been shopping at Kiko + Sven for the past several years. It was one of the first stores I…read morelearned about when I went to the very first Adams Avenue Spirit Stroll, which is a local, annual sip and shop event. I then went back to do a little holiday shopping, and have been back many times since. I am also happy that the shop continues to host a spirt stop on the stroll. Kiko + Sven is a tiny shop with a lot of cute items. Some appear handmade and other are just cute or unique. They probably have more jewelry than anything. It is mostly dainty gold and silver, some with long beads and some made from clay. They have a back wall that is full of greeting cards, and a section of toddler and baby items. There are usually quite a few candles and soaps, and a small amount of cocktail/cooking supplies. All of it calls out to me... and makes me want to spend money. They also have a rack of clothing in the shop, and usually a sale rack outside. I have bought a couple of tops and a cute shawl there in the past, but since the selection is so small, I often don't find any clothing that either is my size or style. I think it is a great shop to browse and find something unecspected. As it is very small, the times I went looking for something more specific for gifts, it has been a bit hit or miss. Their stock varies over time and you may or may not luck out. All in all, if you are shopping or eating on Adams, go check it out. It's really fun to browse and you may find something you like. Also, they will make you an account so you can put your phone number in for discounts without any coupons or solicitaitons.

I truly love this little shop in normal heights. It's a hidden gem and I love going there to find…read moreunique gifts. There is a little something for everyone. I always look forward to going in there to see what they have. Also the service is always helpful and can answer any questions you may have. They also support local artists and there always new items to see when you go in. Also if you are a plant lover they have unique ones as well as pots too.

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Kiko + Sven - Amazing selection of cards

Amazing selection of cards

Kiko + Sven - Front sign

Front sign

Kiko + Sven

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Pretty Please Boutique - Pink denim romper - I got so many compliments - I love this

Pretty Please Boutique

4.3(88 reviews)
17.2 miCarmel Valley
$$

Cute boutique! I walked in and instantly fell in love with this dress. Vanny helped me walk out of…read morethe store feeling confident and excited. Great price for this gem. I'll be back.

I realized I posted this on google and not here, so I felt the need to add it to yelp as well…read more This is possibly my FAVORITE boutique in San Diego. The clothes are super cute, they're always rotating through different pieces and they have a great variety. The quality is good and the prices are reasonable. The jewelry options are also great. Lots of different pieces and every time there's something new. But truly the highlight is the women who work here. I have had nothing but great experiences with them. They are helpful but also do a great job of "reading the room" and knowing if you are looking for more attention or just good on your own. They hype you up when something is cute without trying to push everything you try on to you to make a sale. I almost never walk out without having bought something. A few months ago I had honestly one of the most special shopping experiences ever. Brenda was working and it was towards the end of the day so it was quiet. I told her what I was looking for and she pulled some really great options. We ended up having just the very best talk about some wonderful things going on in both of our lives. She's truly so genuine, kind and helpful. I could seriously go on and on. Thank you for always being a great store, and especially thank you for yesterday. I couldn't have had a better experience.

Photos
Pretty Please Boutique
Pretty Please Boutique
Pretty Please Boutique

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IT'SUGAR - candy - Updated May 2026

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