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    IT'SUGAR

    2.9 (40 reviews)
    ModerateCandy Stores
    Closed 10:00 am - 9:00 pm

    IT'SUGAR Photos

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    Song showing buy one get one not buy 2 get one and they must be the same pillow

    My family and I were at Atlantic station shopping when we stopped by its sugar. They had a sign that said buy one get one free stuffed animals. My autistic son wanted the Oreo stuffed animal but my daughter wanted a different stuffed animal along with buying g some of your delicious candy. We got to check out with a snappy lady that said you ca. get these they are not buy one get one they are buy 2 get one. The sign clearly stated buy one get one. The lady called someone on phone and they said signs are wrong. I took a pic of the sign since they would not honor the sign and that false advertising. The more important thing is it upset my 11 yr old son and if you have never dealt with a quick let down like that for an autistic kid then you don't understand! This ruined our whole day we left. The lady was very rude and had no customer service or even wanted to hear my logical explanation of the sign. We will not be back! I will tell everyone about this experience. It ridiculous! Thanks for listening to me. I hope this does not fall on deaf ears. Update: A regional manager reached out and they are making this right! Even though the staff needs customer service training, I was happy to see upper management step in and go above and beyond to make things better!

    Sour patch lollipops
    Nicola L.

    New location at Lenox mall. They just opened a few months ago. They are upstairs, near bath and body works and LUSH. Their other location is at Atlantic station. This location will be getting more stuff. But what they have will wow you. It's a great mix between nostalgia, adult and large sized fun candy. Large assortment of gummy items, and party size chocolates. The cereal candy will definitely be a conversation piece. Good prices. Can't wait to see what new products they have, I'm keeping my eye out for some of those candies we had back in the day. Better yet can we bring back the prices, $.01 candy. Just a thought. Lol

    Candy
    Katura B.

    I love coming to It's Sugar to get the Matcha Kit Kats! They're the only local place I know that sells them! While inside we always try a new candy or treat! They have a great selection of gummy's and sour gummy's. Cute little spot for a sweet treat!

    Outside. Storefront. Entrance.
    Daniel B.

    Even though I live in Atlantic Station, it took me over five years to finally visit IT'SUGAR. To be honest, I'm kind of surprised this shop is still around with all the tenant changes Atlantic Station has made over the past decade. I already have too much sugar in my diet from general food and drink so I definitely don't need to be going to a store called IT'SUGAR. The fact that it's still in business shows that there is a demand for candy. That said, this is a pretty cool candy shop. If you like candy, this is the place for you. They sell funny gag gifts too. IT'SUGAR is a chain with over 100 locations across the country. This is the only location in Georgia and you can find it in Atlantic Station across from The Pig and The Pearl and Yard House. It has a corner storefront. Parking is free for the first 2 hours in the Atlantic Station parking deck. I recommend parking on level P2 (the lowest level) because it's less trafficky. If you park in the red area and take stairwell 1 up to the ground level, it will put you right in front of IT'SUGAR. This is a bright and very colorful little store with candy and wacky stuff galore. They have numerous self-serve bins of bulk candy from which you can create custom candy mixes. When we visited, prices were $3.49 for 1/4 pound, $6.98 for 1/2 pound, and $13.96 for 1 pound. Along with bulk candy, they sell packaged candy, from the popular mainstream candies to more unique novelty candies. Examples of the latter include candy sushi. I bought 2 packs of mini candy sushi for my nieces (Raindrops brand). They were assorted soft candies made to look like pieces of sushi and other Japanese foods like sesame balls and noodles. It was cute. They sell Japanese candy and collectibles too including Pocky and Ramune soda. Some IT'SUGAR-branded gag candy includes "Urine for a Treat" - urine specimen bottles filled with sour liquid candy that looks just like pee (gross) - candy bars called "Instant Dad Bod" (funny), candy bras and candy G-strings (haha). Examples of non-candy gag gifts include coffee mugs and socks with funny sayings and graphics, Dicks in Boxes (from Saturday Night Live), "Colon Blow" (no idea what that was), Bob Ross lunch boxes, and Bob Ross positive energy drinks. They have other neat odds and ends like products based on the Netflix series Stranger Things: Malted Milk Balls (with a Barb missing poster printed on the milk carton), My Little Pollywog (fruit-flavored gummy pollywog, yum), Stranger Things Eggo Card Game, and Stranger Things Gummy Waffles (ew). Along with the aforementioned candy sushi, we picked up some gummy worms and Sour Patch Kids by the pound. The gummy worms were delicious. The Sour Patch Kids were par for the course. For that candy lover in your life, you can pick up an IT'SUGAR gift card. Service was fine. If you're in Atlantic Station, this store is worth checking out.

    Eddy H.

    This shop has nearly every type of candy imaginable. My friend was amazed at how many nostalgic, hard-to-find candies were available. The cashier was friendly, helpful and personable. My only complaint is the pricing. The prices are very high, but I guess that is to be expected for a shop in the Atlantic Station. Small bags of candy which would cost $2.99 at Target or Walgreens cost $5.99 here. A small Laffy Taffy cost $2.99. The only reasonably priced item was the Pop Rocks. They charge $1.00 for a small package of Pop Rocks.

    Inside
    Bob J.

    The workers are idiotic and mean. We walked in the side entrance that looked normal. The worker, instead of greeting us, said rudely "That's the wrong door. You should've entered everywhere." So we walked right out. (Out of the Right door of course.)

    Jamila B.

    Since I was out running an errand to Old Navy in my lunch break, I decided to run into the candy store because I really wanted some salt water taffy. Unfortunately, they don't sell salt water taffy. The employee said lots of people ask for it. I was disappointed but since there was a small line I did not have time to run across the street to the other candy store. I purchased some tootsie rolls which I paid way more than I would have at Publix, which is also across the street. The candy options, in my opinion were not great and were very expensive.

    Yardley H.

    It's definitely a store that you could easily end up spending $10 or more in, especially when the candy that you love will probably be by weight. Im a sucker for gummy bears, and they have a decent variety that you won't find in a standard store like grapefruit, champagne, energy drink, sour apple, blue raspberry, banana, tangerine and many others. There's also a decent variety of boxed candy and chocolate chocolate. I would definitely recommend people take a look around and challenge them to try to leave empty handed, lol!

    Will M.

    I came earlier this evening as my last visit to this spot for a while since I travel and move a lot. My nephew was visiting so I promised him I would bring him. We got here and were promptly greeted which hadn't happened the last time we came. We've been here before. We looked around and then the young lady working asked if we needed help, my nephew asked for some pop rocks and she showed it to us. I am very critical of customer service but I was really touched by her attitude and willingness to help. I was so happy that I even offered a tip which she politely declined. I hope the manager reads this and commends her work performance. Thank you Kiara! You make me want to come all the way to Atlanta just for candy and the way you helped us out today. THANK YOU.

    SNL collection
    Andrea T.

    To all the kids out there... When your mom says you can only get one piece of candy, make sure you get it here. They have boxes of NERDS bigger than telephone books, candy necklaces the size of Hawaiian leis and candy bars as big as a forearm. They have a selection of international candies too. Their British Invasion section boasts "candies across the pond" like Maynards Wine Gums and Mars bars. Nearby are Japanese treats like Pocky, Ramune Soda and Litchi Gummy Candy. They also sell a lot of Saturday Night Live memorabilia. Most of it pertained to skits from the 90s and 00s (Spartan Cheerleaders, Ladies Man, Schweddy Balls) and I can't articulate the connection to sugar but it's fun. I think I saw a $15 box of Colon Blow cereal too. A couple things may put a damper on your time at this Candyland. They don't have nearly enough chocolate for my tastes. Also, the candy they do have is expensive. I don't like filling up a bag with bulk candy and having no idea how much it costs until I get to the register. Talk about sticker shock. There are rare candies (like candy-coated bugs) but many items can be found elsewhere at a better price.

    Carla M.

    My nephew has a blast! He got so much candy, his favorite was the candy pizza. The staff was nice. It was so crowded and so little associates but it's candy so we didn't have a lot of questions about anything. They also offer military discount which is amazing and greatly appreciated.

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    3 years ago

    I haven't been in a while: but always friendly and clean . Great treats all around. Definitely going soon.

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    5 years ago

    This store is awesome there's watermelon gummies shark gummies and a lot more this store is the best candy store ever

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    10 years ago

    Lots to choose from, from small to XXL candy!. all to satisfy your sweet tooth needs. Staff is really nice!

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    Ask the Community - IT'SUGAR

    Review Highlights - IT'SUGAR

    My nephew was visiting so I promised him I would bring him.

    Mentioned in 2 reviews

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    Flaky Not Flaky - Gluten friendly Almond Cake available now!

    Flaky Not Flaky

    5.0(36 reviews)
    2.2 miDowntown

    I am not the type to give praise easily, but I was absolutely floored by this experience…read more First off, it's family run and the entire family is fun to chat with, personable, and very willing to make menu recommendations. Monsieur Flaky - We came in late and they were out of croissants, but they offered it on a sourdough biscuit....my God. It actually makes me so mad that they are several states away from us. Georgia is so blessed to have them . This hit every savory note for me and was served piping hot with a biscuit that was crisp and lightly salted on the outside with the softest fluffiest composition inside. The second I bit into this I knew the sconut was going to wreck my life. Sconut - Yup. Devastated me. The cinnamon roll was hands down my favorite, but I'm willing to hop on a plane to try their lemon when it hits the shelves again. Typically, if a place floors you on a particular food item, they drop the ball on a side, dessert, or drink. That's not my rule it's just what traditionally happens. So I fully expected to take a few polite sips of matcha honey oat latte and grab something else later...so imagine my surprise when they rocked that too! Matcha based drinks are NOT easy to hit. They are very easy to slip up on and are somewhat dependent on how strong you like your matcha. Fortunately, they thought to ask us how strong we wanted our matcha and it was easily one of the best drinks I've ever had. I'm at a loss for constructive feedback. The only thing I could ask for is delivery options to Texas. We hope to return soon!!!

    Buttery soft and fluffy croissants. Fresh with that irresistible smell…read more Stop by when you're in the area.... Or at least twice if a week if you work in the area. YUM!

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    Collier Candy Company - Front of store

    Collier Candy Company

    3.6(9 reviews)
    2.3 miOld Fourth Ward
    $$$

    Every so often, you need to go and check out an old-school store. That can include a soda fountain,…read moresome sort of clothing store with fashion of yesteryear, or in this case a candy store. Located inside Ponce city market, this place will satisfy your sweet tooth as well as your desire to see the sorts of things that your grandparents checked out as a cure for their sweet tooth. The footprint of this place is pretty limited, but I've got to goor amount of stuff here. There's an impressive selection of different types of gummy's. Seeing as we were in Atlanta, it felt like the kids probably needed some of the cola gummy's. Had they been there, I'm sure they would've been jockeying for just about anything. There's a good specialty chocolate selection, though the options that included dark chocolate were unfortunately sparse. However, if you're a milk chocolate fan, they've got a lot of different options for you. There were lots of larger than normal options of things like sugar daddies, candy bars, as well as a bunch of $.25-$.75 candies. The yard of Snickers was probably the item that was the most intriguing while also being the least likely thing for me to buy on that particular day. The gumball selection was also very impressive, with the oversized gumballs ultimately being the choice for the kids. These gumballs were slightly larger than a golf ball that were filled with nerds. I think they were something like two dollars apiece, but it definitely brought more than two dollars worth of joy! These things were massive and came in about 6 or 7 colors, which made it easy to decide to get three of the same color so as to prevent a meltdown over how everyone else got the color they wanted! All in all, a nice trip down memory lane and a good spot to grab a treat for the kids!

    When it comes to Five Star Customer Service Nick.O is the Top Shelf Best…read more He was very helpful with answering my questions on your product lines, never made me feel rushed, and always kept a smile on his face. Great job by a Great Talent!!!

    Photos
    Collier Candy Company - Giant gumballs $1/ea

    Giant gumballs $1/ea

    Collier Candy Company - Giant jawbreaker

    Giant jawbreaker

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    Pecan Jacks

    Pecan Jacks

    4.8(13 reviews)
    1.4 mi
    Vegan friendly
    Catering service

    After a walk around town, a nice night out with the kids, or even a first date, this place has both…read morean upside and a small downside--but overall, the positives far outweigh the negatives. Starting with the downside: there are a few items that feel slightly overpriced. Not many, but enough to notice. That said, most of the menu is either fairly priced or even a great value when you consider how good everything tastes. When I first walked in, I had no expectations at all. What I found was a cute, welcoming ice cream and candy shop that immediately made a great first impression. The associate greeted us warmly, almost as if we were family. He offered samples of the ice cream and took the time to explain everything we asked about, answering questions thoroughly and genuinely. His customer service alone made the experience stand out. We ended up visiting twice during our stay in town for a convention. On the first visit, I tried the chocolate-covered graham cracker, which tasted exactly like a portable s'mores--sweet, nostalgic, and very satisfying. On our second visit, I went for ice cream and tried the blueberry cheesecake flavor. If you've ever had a frozen cheesecake from the freezer section of a grocery store, this flavor is spot on. It had the same familiar taste and balance, which made it surprisingly comforting and enjoyable. Would I recommend this place? Absolutely--five times over. If I were in the area regularly, I could easily see myself stopping in every single day. From the desserts to the location to the friendly associate, everything about this place feels welcoming and homey. If you find yourself nearby, do not hesitate to stop in. It's the kind of place that turns a simple dessert run into a genuinely pleasant experience.

    Pecan Jacks is a franchise ice cream shop offering a variety of southern and classic flavors made…read morein-house. While the flavors didn't particularly stand out to me, the store itself is charming and quaint, with a nice selection of candies available as well.

    Photos
    Pecan Jacks
    Pecan Jacks
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    IT'SUGAR - candy - Updated May 2026

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