An excellent selection--the cigars are stored properly. The shop owner is a truly passionate…read moreindividual who genuinely loves his craft. We had a pleasant chat, received expert advice, and left with the very best impressions. We wish you continued success and prosperity! For three years now, I have purchased my cigars and cigarillos exclusively from this shop. The products are consistently of excellent quality, and the prices are as low as they get. If you are an experienced connoisseur of flavorful, aromatic--and, most importantly, natural--tobacco, then this is the place for you. If you are just starting out, they will be happy to assist you with your selection. Experiment to find your own personal taste--the variety here is extensive. It's a shame that reviews are limited to just five stars; oh well--I'll add a sixth one myself!

In my 40 years of cigar lifestyle and etiquette in customer service, this shop lacks neither. I…read morehave been to this shop over the course of 5 years and my recent and last purchase will end due to a small in stature and intellect hipster man boy who doesn't know the first thing about customer service and was extremely rude. I now work in the cigar industry and can tell you as a cigar lounge manager I would not give this shop the time of day until they clean up their act. Or find a new store clerk. Preferably one with manners and knowledge of cigars and customer service! Avoid at all costs.

This place is awesome...Cane is a wonderful business owner. Super friendly and helpful. I came in…read morenot knowing what I needed and he hooked me up with all the right gear. Thanks to him I'm in vaping heaven. Other places do their best but this place is the best. Thanks again!!! Aaron from the rug shop

Great local business! Starting out in Vaping can be intimidating with much to learn. Kane at Santa…read moreCruz Vapor is great to deal with--very helpful, particularly for newbies. Be clear with him about what you want, and then let him work his magic and do his job. He sold me an EASY to use SMOK Novo unit that I just adore--easy to fill, re-charge, and makes vapping (with nice decent clouds of vap) a breeze. Really enjoy vapping with this unit after abysmal experiences with lower line liquor store units like JUUL and Peak. No need to shop online and guess--Kane can hook you up with most of what you need for vapping, while explaining how to use said goods, at good prices. Highly recommend him and his great shop (which is very neat and clean and organized by the way).

Bought an excellent pipe there. Still using it months later. 85 characters? I said what I wanted…read moreto say in 55! The rest is just filler so I could post my review. Yelp has some stupid policies!

It's not even a smoke shop or nicotine shop anymore. Not…read moresure what happened.. Either the license was lost or something else... But no nicotine products are sold here anymore.

This place deserves at least a 6 star review. After running around town looking for a particular…read morepart for a cape, they didn't have it (nor did anyone else in town), but who I assume is the owner got me all set up. This is by far the most professional, well stocked, and easy to deal with shop in Santa Cruz. Folks should take lessons from this dude on how to run a business. This is the only head shop I will go to in Santa Cruz. Thank you for reminding me that customer service does still exist.

I frequent smoke shops ALL OVER THE BAY AREA from Frisco to Monterey to Oakland to Napa to San…read moreJose. This smoke shop, by far, IS MY ABSOLUTE FAVORITE ONE IN THE ENTIRE WORLD!!! Their prices are awesome. The quality of everything is amazing. Their variety in everything is endless. But the customer service of the shop owner is beyond priceless. And he makes sure that the impeccable customer service is absorbed and trickles down to every single employee he hires. The employees have ALWAYS impressed me at this shop making it a breath of fresh air coming here no matter who is behind the counter. And if by some crazy reason they dont have whatever you are looking for, they will go out of their way to get whatever you want in stock very soon. Star Zone gets my vote UNDOUBTEDLY for the "World's Best Smoke Shop Ever In All The Land"!!!!! Love you guys!!!!

I came into the store looking to buy a few pre rolls and Feather was a HUGE help. She gave me all…read morethe specifics on all the pre-rolls, her suggestions, and I ended up choosing 4 that she recommended and then she said I can get a 5th one for a penny which was awesome for her to acknowledge even thought I didn't no about it. She went over and beyond for me and my experience was exceptional thanks to her. I will be coming back here as my home base for my marijuana needs :)

great service! but the smoke was nasty I went through a nug and be careful with what you put in the…read moregrinder no smoke bugs

I can't say enough good things about this shop. The owner is extremely kind, knowledgeable, and…read morealways willing to help without rushing you. He's very generous and truly cares about his customers. There's a great variety of items, and I never leave disappointed. This is hands down my go-to smoke shop and the only one I've gone to. He has high quality products and they are 100% authentic!

Bought a Flum Mellow from here and it was defective right out of the box. It tasted burnt like…read morecigarettes from the first hit and had little to no vapor or effect. I called right after and was told that once it leaves the store, it's the customer's fault--which doesn't make sense for a product that was clearly faulty from the start. When I asked about checking devices in-store, the response I got was dismissive and unhelpful. Customers shouldn't be expected to "test" a brand-new product just to avoid being stuck with something defective. Disappointed in both the product quality and the customer service. I wouldn't recommend buying disposables here.

This is my favorite dispensary for customer service. Jordan and Khristian are always so kind and…read moretake the time to make sure you get what you want. They are knowledgeable about the products they carry and they also tell you what's on sale. They are customer service gold!! I live in Santa Cruz and I gladly drive to Aptos to get my meds. Thanks Cana/ Jordan's and Khristian!!

The store in Aptos sold me a half gram stiiizy cartridge for the full gram price. When I alerted…read morethem to their mistake, they just looked at me like I was stupid, and then forced me to buy an additional 1 g vape cart, the half gram one would not fit my battery. Then they said they were going to give me a discount, and then at checkout said that they were not able to give me a discount. So basically I had to buy three carts just to get2. Whatever happened to the customer comes first? They seemed more concerned about their stock count being correct then making sure the customer was happy.

How could anyone give this place 1 star? It's so clean and nice inside. You can walk around and…read morepick up any of the products they have in stock. They have all the major stuff including some nice merch. The budtender had a wealth of knowledge on how the edibles vary by brand.

Kind and patient education and relaxed, clean, comfortable environment. I consider it a new little…read moregem in the neighborhood. I liked the variety and they even promoted a local women owned distributor. They hooked me up with a discount too, so I'll be back.

Sharon and Ron are so friendly! They set me up with my pipe smoking supplies and excellent tobacco…read more We were chatting and they invited me to sit with them and shoot the breeze. That's my shoppe now. I highly recommend.

Friendly, quaint, locally owned, very good selection of all types of tobacco products and a cool…read moreplace to hang out. Bay Briar: we who love cigars drive three towns out for it.