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Brooklyn, NY

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Idealforms

5.0 (3 reviews)

By appointment only

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AELFIE - The studio

AELFIE

4.7(6 reviews)
0.9 mi•Greenpoint
•$$

After admiring the beautiful rugs on Aelfie's website for months, I finally made a decision and…read moreordered the 3x5 Aziza at a very reasonable price. Aelfie emailed the next day to apologize and tell me the Aziza was sold out in the 3x5 size. She showed me several other styles in that size and said I could choose one of those or size up to 4x6. Since I had my heart set on the Aziza, I told her I would size up and asked what the additional cost would be. She said there would be zero additional cost because the fault was hers for not keeping better track of inventory. Thus I received a gorgeous 4x6 rug for the price of a 3x5 rug. What a generous gesture! The rug arrived today and its vivid indigo-blue and creamy white stripes are even more beautiful in person. I look forward to purchasing more rugs from Aelfie, who is not only an enormously talented artist, but an ethical and admirable entrepreneur.

*Scene begins* young…read moreyet fading hipster accompanies his more elder/hipper expectant parent friends to this rug store in greenpoint. Under the guise of another craigstlist score like the $5000 credenza he'd scored off a guy on the upper east side just last week for $500. (I mean who says no to a craigslist run with the guy who scores a $5000 credenza at that kind of mark down?) They were two breeders with a keen eye for fashion and a strong nesting urge, and I just love nesting too so I was along for the ride. Anway this is all beside the point, but I feel like that's how Yelp reviews are supposed to be formatted. Obnoxious self indulgent personal aside, followed by earnest outpouring of love/vitiriol for local buisnesses. This review being one of the former. Aelfie's is located..... I don't know somewhere in Greenpoint, in what's essentially one of those old industrial buildings that have been converted into lofts/studios. You know like the pinnacle of chic these days. Probably THE best part was as we walked into the studio Peter Bjorn and John's Young Folks was playing over her iMac. It was almost too perfect on so many levels. The owner is a BA-bizzie, she was almost equally as pregnant as my buddy's wife and had such an awesome hustle going on . All the rugs were like either hand made in Uttar Pradesh and designed in her studio or sourced from markets in Instabul./Morrocco... I felt serious DIY #fomo. These are the kinds of buisnesses that the world needs more of...well I mean the world actually needs like a lot more important things than super cute rugs and throw pillows. But you know what I mean

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AELFIE - Francine Duvet

Francine Duvet

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AELFIE - Our Saelfie pillow

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Our Saelfie pillow

Leif

Leif

4.6(7 reviews)
0.9 mi•Williamsburg - North Side

I happened to just stumble upon this store during a walk. The stuff they sell is SO cute and…read morecharming. The cashier, Lena, was extremely helpful and kind. She welcomed my friend and I to the city and gave us amazing recommendations. Honestly the five stars is because of her. She was so wonderful.

Leif is a wonderful destination for thoughtfully curated home goods, offering a refreshing mix of…read moreglobal design in a warm, inviting setting. The store specializes in beautifully crafted everyday items like cups, plates, textiles, and apothecary products, each piece selected for its quality materials and clean, natural aesthetic. The craftsmanship across their collection is immediately noticeable, you'll find items in ceramic, marble, linen, and wood that feel substantial and well-made. While some of the more substantial furniture pieces or designer collaborations can get pricey, there are plenty of lovely and affordable finds, from coasters to vases, that make perfect gifts or special additions to your own home. The staff are genuinely friendly and knowledgeable, happy to help you browse their well-edited selection. A standout service is their custom slipcover offering for sofas and chairs, which is a unique way to refresh your living space. Whether you're looking for a special housewarming gift or a timeless piece for your own table, Leif offers a consistently well-edited and high-quality shopping experience. It's a store where you're likely to find something you'll cherish for years.

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Leif
Leif
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Idealforms - antiques - Updated November 2026

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