I came flying in there last night like a bat out of hell - running from work to kids and needing…read moresome last minute styling help for my work trip to Vegas. Chase and June have the best taste, they are super patient and you don't even have to pick things - they will help pick for you and omg I love the stuff I got!! I would never have picked for myself. Plus they gave me this sunscreen and lip balm as a gift with purchase?! Omg customer for LIFE. Thanks Chase! Thanks June! I will be back!!

Exceptional customer service. Boutique is located in Pacifica in Lindamar Shopping center, but is…read morekind of hidden in the corner. Beautiful high end clothing and my favorite Pistola Brand denim. This shop carries a nice skin care line, jewelry and other accessories for gifting or for yourself. Excellent customer service. Check this place out have lunch and head to the beach.

The Not for Sale Store is centered on freeing people from modern-day slavery. Tragically, slavery…read moreis still a fact of life. Not for Sale has REBBL tonic http://rebbltonic.com which fuels their noble cause. They make 3 wonderful flavors, elixirs blended with flowers- forest berry (with a Siberian bear), ginger citrus (a green tea blend), and hibiscus mint (with South American maca for energy) Support a noble cause!

If you've ever heard of human trafficking and wondered how you could make a difference, visit this…read morestore. Every item inside has been created by either survivors or those vulnerable to exploitation. Therefore, every purchase from this store creates futures for victims of human trafficking. The product quality is superb as well. I have multiple t-shirts that have all been washed and dried and still look (and feel) great! I've purchased bracelets as gifts and the recipients have loved them! There's something for everyone here. Chocolate, a refreshing tea tonic called REBBL (that fights human trafficking in Peru!), necklaces, and more. Make your purchase your advocacy today!

Boss is the most unprofessional, unorganized boss I have ever met. I caught her talking to her…read moreemploy in the most disrespectful way. I cannot support a buisness with a boss like that. Why would I give my money to someone like that?! Would not recommend any of the Half Moon Bay Surf Shops because this owner owns all of them.

IMHO Surf Factory is…read moredeep inside the Shoppes at Harbor Village, a spacious glass-covered mall. It is one of the few businesses inside this pretty mall, and thankfully it merchandises a few racks of sales clothing outside its doors to lure you in! This is a large store chock full of souvenir gifts, clothing, Olukai sandals, hats, toys, insulated water bottles, backpacks, etc. Everything is neat and organized, which makes for easy shopping. I found a pretty Half Moon Bay tee shirt. I thought it was a little pricey for a thin tee shirt ($31.95), but I liked it enough to treat myself. Customer service was friendly and helpful. Will I return? Sure, if I'm ever back in the area.

Finally, a "go to" spot for experienced and beginner paddle boarders alike. You can't get more…read moreinsightful advice on local paddle surf spots, equipment, and local knowledge...

Went out today early, very nice lady helped me out and gave me a quick overview on how to paddle…read moreand off I went. The water was very peaceful and I had a blast.

Ah this shop is filled with so many hidden treasures! I come specifically for her adorable wired…read moreheadbands since I am growing out my hair and it helps tame it, but she makes very cute denim jackets, kimono like robes and there's just a lot of great finds here. Shop local and come here, she's great!

If your someone who loves eclectic, THIS IS A MUST STOP!…read morePaisley is the BEST, so informative & a great up sales! She didn't have to try to hard. Her items are beautifully crafted ( alot by her) & the prices are great!! These 2 rings are an example!

I have had it! I was not going to write a review but when it…read morecomes to the ppl I love I will always standup for them. I drive to Ross in Pacifica at least once a week. Half of the staff there is rude and I just let it go, last time I did say something because I was annoyed. Thursday I was there with my daughter,my mom, sister and niece. My sister asked to use the restroom and they said they can use the restroom in an hour. Well they shopped, kept shopping and my mom asked to use the fitting rooms and they told her the fitting rooms were not available. My daughter asked to use the bathroom again along with my mom and they said the bathroom were out of service but they let another lady use the restroom. My daughter took a pic. Then my sister went to pay and the employee there said "can you hurry up, you are suppose to take the hangers off the clothes" in a very rude way. I paid for my stuff, drive home and my family told me everything that had happened. I was livid and will report to corporate. I know I would have gone off on the lady...it's the damn Filipina lady who is rude ass hell! Lady, i hope you read this and know you are a rude and very miserable human being! I will contact your boss!!!

I'm not a fan of Ross on the mainland. However, I have to give credit to this branch for…read moresunglasses. I've scored two pairs of Maui Jims here! Both were legitimate and less than half price of other stores.

The service is outstanding . The selection of products is very good . The store is neat and cleanread more

Not sure yet but they started as a local owner-operator business nurtured by the local Opportunity…read moreCenter in Half Moon Bay. Today is their opening Saturday 9/6/2025 starting at 2:00 pm. I'll try to head over & check it out. Wishing them luck and success! Go Coastsiders!

From the owner: Hello, Foggy represents positivity in the middle of the storm. Elevating your style with original…read moredesigns. Foggy clothing’ mission statement is to m cloth the world One garment at a time. Stay tuned for our grand opening. Follow us on instagram @foggy_clo

This is an updated review that is long overdue. I am a huge supporter of local and small businesses…read more(they are good for a diversified economy!), but especially women-owned businesses. Traveler is expanding its services in 2017 so look out for what is to come. Here is a quick but more in-depth background to this new establishment in Pacifica and also links to how you can learn more: I stepped into Traveler the day before Christmas to pick up a few more last minute gift items after the first couple of times I had wandered into the store. While I was checking out, I had the awesome privilege of speaking at length to the owner, Julie Cox. She also toured me around the back of the store where there are wetsuits for sale, her boards, and an in-progress Surf and Swim Club being constructed in the back (as of early February, they are now open). In other words, Traveler is a community space, not just a boutique store, that offers a sense of connection in many ways, such as holding film screenings, live music events, and yoga classes for instance. Julie Cox is not only the founder and owner of Traveler, and she is also an accomplished pro-surfer and a global traveling surf coach. According to her bio and website, in 2005, "she launched the Jule Collection along with Jed Noll (son of legendary Greg Noll) a line of jewel-inspired women's surfboards that mixed her ideas and surf knowledge with his masterful shaping." She also holds a degree from UC Santa Cruz in Environmental Studies and has worked as Operations Manager and Director of the California Surf Museum from 2008-2012. Go here to learn more: juliecoxsurfing.com and click on the About page. It is apparent that all of Julie's life experience has led her to this culmination of opening this beautiful boutique space in Pacifica. As of early February 2017, the Traveler Surf and Swim Club is up and running! When I walked the area with Julie while it was in-progress late December, I saw it is a sweet space that has easy access to parking and the ocean. It looked beautiful, cozy and inviting. It has lockers, hot showers, and other amenities (like a heated outdoor couch! and tea! and coffee!) to "ease your transition from land to water, water back to land." See juliecoxsurfing.com/blog. Yes, Julie has a blog, so go to the link to read more. I have been thoroughly enjoying perusing the blog. You can see photos of the outdoor space on Traveler on Instagram. They have a daily drop in rate and also a monthly membership rate for the Surf and Swim Club. I will continue to update my reviews as I continue to explore more of Traveler's ongoing growth. I look forward to keeping my eye on this space and the sense of community and ocean connection it brings to Pacifica and the coast. Whether you wander in the store, wander in from the ocean or wander through Julie's website or blog, you will be inspired. I certainly am.

Fantastic little surf shop. Great variety in clothing, and an excellent selection of books…read more Convenient parking. Ultra friendly and helpful staff.

We arrived for our lesson and were greeted at the door, shown in and guided thru the steps to…read morefinish paperwork and get suited up. Our instructor and the staff were friendly, kind, and clear. We had a great lesson and time to practice our skills and enjoy time playing in the ocean. We appreciated being able to use the equipment as long as we wanted to after the lesson was over.

We got surf lessons for myself, my 8yo and a friend. Rod was great with the adults and the kiddo -…read morehe made us feel comfortable and confident in our ability to learn. I went into it assuming I wouldn't stand up - but I did! And, the kid really took to it and got up too! Overall I really commend Rod and NorCal for us having a great experience.