I've been going to this gym off and on for almost 3 years. Its been off and on because I live an hour away. I am willing to drive 2 hours round trip to experience the atmosphere. It's $100 a month, most people would gawk at that, but personal training and meal plan help are built into the membership. The last meal plan I purchased elsewhere was $150, and it was a generic low fat, eat chicken, fish and green beans kind of deal. At Hero, they showed me how to customize it, and make it more appetizing. The Coaches are always available to answer questions and help in any way possible. The workouts are designed to help everyone achieve their goals(99% of goals are, "I want to tone up" or "look good in a bikini"), and however closely you follow the plan determines how quickly you get there. The workouts are posted daily, men's and women's, they are not generic, but strategic to looking the way everyone wants to look. If you want to bulk up, you're going to have a different diet and supplement plan, if you want to tone, do the women's workouts and they will give you a meal plan for that based on your body composition. With that being said, I love the energy in this gym. It's always positive and uplifting, there is excitement in the air, and everyone is so helpful. I have 2 gym memberships, this one and a cheap gym In my area. Even after having memberships with Anytime, LA, and 25hr over the years, none compare to the atmosphere here. If you want to try it out, message me!!! I'll go with you!!!! read more