From the moment I walk into Idolize Brows and Beauty, the experience is consistently exceptional…read more The front desk team greets me by name, checks me in efficiently, and provides a clear estimate of wait time. Their professionalism and warmth set the tone for every visit. As a gentleman, I appreciate the flexibility of calling to schedule my services, as my grooming needs--eyebrow shaping, waxing, and detailed facial grooming--are more specific than what is offered online. The staff is always courteous, accommodating, and attentive. Maria Simanic is truly outstanding. I have been seeing her since April 2022, and after trying other estheticians, she is without question the best. Her expertise in eyebrow shaping and men's grooming, along with her precision and thoughtful guidance, consistently delivers exceptional results--especially with my fast-growing brows. She takes great care in every detail, including eyebrows, ears, and nose, and has even taught me how to properly groom my brows at home. Her professionalism, skill, and genuine care make every visit a pleasure. I have referred several friends and colleagues--both men and women--and all have had equally exceptional experiences. If you are looking for expert eyebrow shaping, waxing, and personalized care at a top-tier beauty spa, I highly recommend Maria. Refined, reliable, and unmistakably best-in-class.

I've been to Idolize probably five times since living here, and I really like this place. It's…read moresuper cool, convenient, and the service is always great. If you're just going in for eyebrow waxing or eyebrow threading, you don't even need an appointment. You just walk in, type your name and phone number into the little iPad kiosk, and wait to be called. They are SO quick. I'm talking maybe five minutes per person quick. I've been there several times now, and every single lady I've had has done a great job. It's not just one person in particular. They all seem skilled, friendly, and efficient. It's located in Dilworth in the shopping center with the Harris Teeter. I really like that area because there's plenty of parking and a bunch of other little shops around there too. Super easy to get to. Overall, great service every time I've gone. Definitely recommend. 10 out of 10.

I had a really good experience here. She did a great job at shaping my brows and also tinting them…read more There was a color that I thought I wanted and she did that service but then I was like well actually I want it darker and she took the time to get it into the shade that I liked, which I genuinely appreciated. I'm grateful for her service and time and I definitely look forward to going back again.

Love it here ! She is so sweet & her work on my little eyebrows is incredible…read more She also does tinting for $20, and that lasts up to 2weeks. She sells belly button rings, and other body jewelry off to the side. Kinda hard to find, but park in the slanted parking spot and walk around the porch. Call first before coming. She's sooo sweet! Try this place out, and grab a soft mint when you come.

Puja was friendly and informative right from the start when I called to get more information about…read moreher services. She worked to fit me in same day. Upon arrival she gave me an assessment and a plan to rebuild my brow shape over future appointments. My hair growth has been damaged as a result of using Benefit Brow products for years. She helped me to feel confident that my ideal shape and thickness is possible. After threading, which was one of the least painful experiences I've ever had, she filled in my shape with her private label products. I'm very happy with my current look and our plan for the months ahead. The salon space is quaint, very clean, and comfortable. The salon suite is easy to find with ample parking.

The experience was steady and predictable. The staff kept a polite tone, and the environment stayed…read moreclean and organized. It met my expectations.

I'd like to preface I am not one to leave reviews-- but Hilary was the least welcoming beauty…read moreconsultant I have ever encountered. I came in with a smile excited to explore how I can tailor my brows the my face shape and learn how to maintain that by myself at home. She barely spoke to me, did not crack a smile, and did not even explain what she was doing to my eyebrows. I asked her if she was tinting them and she seemed annoyed at me even asking the question. A very cold human being. If you're new to doing brows, want an uplifting experience, or want what's in the description above, DO NOT go to this woman. I'm not sure how you can "create a long lasting relationship" or provide a "detailed consultation to understand your brow goals" when you don't even explain the process of what you're doing to MY FACE. "My goal is to help you feel confident, cared for, and on the path to your dream brows" is a false statement as she did quite the opposite and ruined my day. I asked her for a lighter color to fill mine in, but the "premium" pencil she handed to me is actually a shade darker than the shade I had on when I walked in the door. When I told her I was not happy with the result, her responses was "well that's just what you're working with with your eyebrows" and was genuinely so rude. She told me that I already know how to fill mine in so it was MY fault that I'm not happy with the service. She will most likely respond to this message with some customer service voice, but she is not what she makes herself out to be on her website. I should've asked for a refund but was genuinely too upset to even deal with it. If I could leave 0 stars I would. Do better Hilary you're selling a false narrative for $100...

I have been going to Hilary for my eyebrows for years and am surprised to see a few negative…read morereviews. She is very professional, caring and good at what she does. I live 30 mins from her work place and still go just for eyebrow waxing because she is the best (and yes, I tried other providers for comparison). She will talk if you want or silently focus on your brows. I appreciate this because there are some days I just want to come in and relax without chit chat. She has a policy of not accepting clients past 7 mins late as this keeps everyone on track. So I can always expect her to be on time for me, which is appreciated. Her space is decorated in a modern, chic way that draws you in, with light music always on in the background. I highly recommend her to anyone looking for brow services.

Heather has been in business for DECADES and has been doing my brows for one of those decades. She…read morehas been patient with me as I made the slow progression from brow shaping only into the world of permanent makeup up. She has devoted a significant amount of time to being trained properly and always remained committed to continuing her education in the industry. Heather is always knowledgeable of the latest developments and industry standards which as a client I greatly appreciate. Her attention to detail is BAR NONE and I trust my brows to no one in this city except Heather! You are in expert hands with Heather as she tailors each service to the indivisible clients needs. Please don't hesitate to let her complete any array of the permanent makeup up services that she offers, you'll be so happy that you did!

I have enjoyed the pleaseure of Heathers artistic and exquisitley perfect permament makeup for over…read morethe last 7 years. I first went to Heather to correct years of over waxing which left me with thin & uneven brows, not a good look. She shaped my brows so well. I personally think I aged backwards 5 years. Going from almost no brows to perfect for my face brow is life changing!! After the birth of my son I struggled with pigmentation issues on my lips. If you know, you know. It gave me a grayed look. Heather restored my lips, neutralized the dark pigment & left me with a beautiful natural pink shade that looks better than natural but no one would ever know they were permament makeup. Most recientley I went to Heather for a touch up on my brows. Once again she was able to shape & fill in holes/ faded spots ( I am terrable with SPF). I feel so confident, natural and semetrical with my brows & lips by Heather.

Devki is the best. I always wait to get my eyebrows threaded by her because she is that good!!read more

It was a very lovely location, however my eyebrows look like Stevie Wonder did them. I would never…read morereturn because the older woman in the middle seat had no clue as to what she was doing. It was a gamble & now I look totally ridiculous! She does need to learn, but not on me. Get a mannequin from Amazon or practice on herself. I have to wait for them to grow in and draw them on until further notice. Just down right hideous, call me Homer Simpson eyebrows from now on.

Awesome experiment, great service! I'm Working in Charlotte,…read moreneed a brow tint. Very last minute schedule with a great provider. Cutie space! I want to come back for other services! Thank you!

Had to come back on here to say how much I love this place. Kat did a great job with my bikini wax…read more We talked the whole time about travel and before I knew it, she was done!

Bummed to give this place such a low review, since I loved my New Customer Facial (believe it was…read morewith Rhianna) the first time I went here. I returned a few months later, this afternoon, for the Jet Peel Signature with Leigh Ann. Leigh Ann fit my insanely crazy work schedule before my Thursday Philly trip, otherwise I would have--and perhaps should have--booked in advance with Rhianna. To be fair, maybe I picked the wrong facial. But spending $212 ($185+15% courtesy tip) and getting subpar results for twice the price of my initial signature facial caused a few frown lines...not sure whether Tru offers Botox, but I won't return to find out. Leigh Ann spent the majority of our brief facial session (less than 1 hour) talking about how horrible my skin was, and how certain facials would help my skin condition in the future. Look, I understand addressing skin conditions and offering a solution--once or twice, which is what Rhianna did. But taking our whole appointment to promote future services while degrading my face and without providing quality within our current facial is a complete FAIL. Perhaps my standards are too high, but as a model who recently moved from Los Angeles and felt stoked off my first appointment here, perhaps it was today's sad service. The extractions were minimal at best, and aside from the hydro-blasting machine, this felt like a weak "slather-creams-on-and-call-it-a-day" service I could have executed myself. When I went to the bathroom while waiting for my Uber driver, I noticed a few white heads that could have easily been extracted had Leigh Ann focused more on my face in the current moment and focused less on future sales. As a Pilates instructor, this strikes me as no different than dwelling on a client's love handles and how "future services" could "fix" these issues, instead of paying full attention to my client and catering to their individual needs within our time together. If Tru Esthetics wants returning clients, it should provide more of the quality I experienced in my first session, and less of the promotional-fluff I experienced this afternoon. Rhianna completely zapped an incoming cyst in my first facial, and Leigh Ann could barely extract a basic zit today. Again, I'm disappointed that I spent over $200 today on results I could have achieved myself at home.

Updated review since now Tru Esthetics is now truly a destination for brows, skin and beauty needs…read more The staff are friendly and knowledgeable. They listen to your concerns and educate you on the best practices for your needs. The space is beautiful and relaxing and features a retail shop for women-owned and locally sourced products as well as the best of the best in make up, skincare, masks, candles, and more. Check out their instagram on updated information for promotions, etc.

Terrible customer service and racism. Walked in and was told they have no availability for they…read moreday. I left and waited about 3 mins and called and they had appointments. No problem going elsewhere. Apparently my green dollars aren't good enough for them.

Molly is innately talented!…read more The staff has been extremely accommodating with my schedule. YES! I recommend this comfortable and lovely business.

After many years of visiting I am happy to share they have relocated to their own space in the same…read morecomplex. Service is always amazing, and the new location is beautiful!

I was pleasantly surprised to see how fast and easy it was to schedule an appointment to get my…read morebrows done. I went to their website and scheduled an appointment. I had the pleasure to meet Amanda and I was greeted with a delicious apple caramel mimosa. Amanda absolutely set a tone for the whole experience. Everything was clean, fresh and very modern. Amanda explained to me step-by-step how the tint, shaping brows and what my skin could look like afterwards. I was thankful that Amanda took the time to explain the whole experience. I highly suggest scheduling your next session for the 4-6 weeks to see your favorite esthetician. Beyond thrilled to had found a locally owned facility. Can't wait to go back! Thank you ladies for helping others glow and giving us the boost we need.