More than a retail concept, Hearth & Soul is a gathering place created for ease and discovery. The building is modern, without feeling stark, and has an open, clean-lined sensibility. Inside, the floor plan features areas reminiscent of a home, including men's and women's closets, library, kitchen, bar, family room, and more (from the business's web site). The selection of brands is well considered and puts me in mind of recommendations from an effortlessly stylish, well-read friend. Prices range from accessible to more aspirational. I pride myself on being well-versed in brands, and was pleasantly surprised to discover many brands that never even crossed my radar. Good to know: Hearth and Soul carries Bond perfume for men and women. This is usually only available at department stores. Being able to indulge in a favorite fragrance while supporting a local business is a bonus.
In addition to the retail experience, the location features various events to engage with the community and build awareness of local partners. Past events have included book signings, cooking classes, and sip and shops. Each month, Hearth and Soul teams up with a non-profit partner. Fliers of upcoming events are located in-store to ensure visitors are in the know. Post-pandemic, experiential retail is the latest trend. On that front, Hearth & Soul delivers, offering a welcome alternative to online scrolling and the ubiquitous mall. read more